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Vienna AdME Research Group


As a part of the Department of Communication of the University of Vienna, the Vienna Advertising and Media Effects (AdMe) Research Group deals with the impact of modern media environments on people's thinking, behavior, and opinions. The research focus of our group includes areas such as marketing communication, advertising effectiveness, hybrid forms of advertising, political advertising, as well as the cognitive, emotional, and behavioral effects of mass media more generally. Working with quantitative and qualitative social science methods, we integrate scholarship from communication science, social psychology, political science, and marketing.



More publications!

The article "Citizen Science in the Social Sciences: A call for more evidence" by Raffael Heiss & Jörg Matthes was published in vol. 26 (issue 1) of the ISI journal GAIA – Ecological Perspectives for Science and Society.


The Annals of the International Communication Association recently published Jörg Matthes's co-authored article "Political communication in a high-choice media environment: A challenge for democracy?"


Professor Matthes new Associate Editor of Human Communication Research! Starting January 2017, he will be one of four Associate Editors for one of the flagship journals of our field, Human Communication Research. The journal (impact factor: 2.4), published by Wiley, is currently ranked as the 5th most important of our research field.


The dates and topics of this semester's research colloquium are now available. As usual, we invite everyone to join us on interesting debates. Please also check who's given a talk at our colloquium in the past years.


Master thesis proposals update! We invite all M.A. students who are interested in writing their upcoming master thesis under the support of our team to have a look at the proposals and interesting research projects posted on our site.


New publication! The Journal of the Academy of Marketing Science published an article by Johannes Knoll and Jörg Matthes entitled "The effectiveness of celebrity endorsements: A meta-analysis".


The article "Do you take credit cards? The attitudinal and behavioral effects of advergames targeted at children" by Brigitte Naderer, Jörg Matthes and Manina Mestas recently appeared in vol. 15 (issue 6) of the Journal of Consumer Behaviour.

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Abteilung Werbeforschung
Univ.-Prof. Dr. Jörg Matthes
Institut für Publizistik- und Kommunikationswissenschaft
Währinger Straße 29
1090 Wien
University of Vienna | Universitätsring 1 | 1010 Vienna | T +43-1-4277-0