As a part of the Department of Communication of the University of Vienna, the Vienna Advertising and Media Effects (AdMe) Research Group deals with the impact of modern media environments on people's thinking, behavior, and opinions. The research focus of our group includes areas such as marketing communication, advertising effectiveness, hybrid forms of advertising, political advertising, as well as the cognitive, emotional, and behavioral effects of mass media more generally. Working with quantitative and qualitative social science methods, we integrate scholarship from communication science, social psychology, political science, and marketing.



  • September 5, 2017
    Not one but three Top Paper Awards at AEJMC 2017!

    We are proud to announce that our team received three top paper awards at AEJMC's annual convention in Chicago, IL. Desirée Schmuck, Jörg Matthes & Paul Frank authored a Top 1 Faculty Paper entitled "Young Muslims' responses to anti-Islamic right-wing populist campaigns: Discrimination, social identity threats, and hostility", presented to AEJMC's Political Communication Interest Group. Desirée also received a Top 3 Student Paper Award for her paper with Kathrin Karsay on the "Effects of weight loss reality TV show exposure on adolescents' explicit and implicit weight bias" by the Communication Theory & Methodology Division.
    Furthermore, Raffael Heiss's work on "How to respond to right-wing populism? Investigating the effects of three government response strategies on anti-immigrant and anti-government attitudes" was awarded a Top 2 Student Paper Award by the Political Communication Interest Group.
    • September 4, 2017
      More AdME positions! We are now also looking to fill the position of a Pre-Doctoral Researcher ("PraeDoc") within our team. If you are interested in joining us, please check the university's jobcenter for further details.
    • August 30, 2017
      New AdME position!
       We are currently looking to fill the position of a Student Assistant to complete our team. If you are interested in joining AdME, please check here for more details.