As a part of the Department of Communication of the University of Vienna, the Vienna Advertising and Media Effects (AdMe) Research Group deals with the impact of modern media environments on people's thinking, behavior, and opinions. The research focus of our group includes areas such as marketing communication, advertising effectiveness, hybrid forms of advertising, political advertising, as well as the cognitive, emotional, and behavioral effects of mass media more generally. Working with quantitative and qualitative social science methods, we integrate scholarship from communication science, social psychology, political science, and marketing.



  • October 10, 2017
    Desirée Schmuck receives Research Award! The University of Vienna's Department of Communication awarded Desi the competitive "Research Award 2017" for her proposal "'Do Muslims hate us?' Effects of repetitive exposure to anti-Muslim political mobilization on young Muslims' hostility and support for violent action over time". Desi already received the award in 2015 for a joint proposal with Kathrin Karsay entitled "Weak, sad, and lazy fatties. The effects of reality weight loss TV shows on adolescents' explicit and implicit stereotypes toward obese people".
    The award, established in 2014, offers financial support for young scholars to conduct innovative research projects. Congratulations, Desi!
  • September 25, 2017
    The dates and topics of this semester's research colloquium are now available. As usual, we invite everyone to join us on interesting debates. Please also check who's given a talk at our colloquium in the past years.
  • September 5, 2017
    Not one but three Top Paper Awards at AEJMC 2017!

    We are proud to announce that our team received three top paper awards at AEJMC's annual convention in Chicago, IL. Desirée Schmuck, Jörg Matthes & Paul Frank authored a Top 1 Faculty Paper entitled "Young Muslims' responses to anti-Islamic right-wing populist campaigns: Discrimination, social identity threats, and hostility", presented to AEJMC's Political Communication Interest Group. Desirée also received a Top 3 Student Paper Award for her paper with Kathrin Karsay on the "Effects of weight loss reality TV show exposure on adolescents' explicit and implicit weight bias" by the Communication Theory & Methodology Division.
    Furthermore, Raffael Heiss's work on "How to respond to right-wing populism? Investigating the effects of three government response strategies on anti-immigrant and anti-government attitudes" was awarded a Top 2 Student Paper Award by the Political Communication Interest Group.