As a part of the Department of Communication of the University of Vienna, the Vienna Advertising and Media Effects (AdMe) Research Group deals with the impact of modern media environments on people's thinking, behavior, and opinions. The research focus of our group includes areas such as marketing communication, advertising effectiveness, hybrid forms of advertising, political advertising, as well as the cognitive, emotional, and behavioral effects of mass media more generally. Working with quantitative and qualitative social science methods, we integrate scholarship from communication science, social psychology, political science, and marketing.



  • February 12, 2018
    The dates and topics of this semester's research colloquium are now available. As usual, we invite everyone to join us on interesting debates. Please also check who's given a talk at our colloquium in the past years.
  • January 24, 2018
    The International Encyclopedia of Communication Research Methods published!
    Three volumes, 260 articles and 2048 pages: Edited by Jörg Matthes, Wiley and the International Communication Association (ICA) published The International Encyclopedia of Communication Research Methods, which covers all communication research methods. It contains articles about data collection, data analysis, qualitative, quantitative, classical, modern and new approaches and methods. According to Wiley, it also "introduces new and advanced methods and measurement tools that have been developed in other fields but which may be useful to communication scholars."
  • January 12, 2018
    More positions! We are looking for a research assistant ("Studentische/r Mitarbeiter/in") to support our new research project "Effekte von gesunden Nahrungsmittelplatzierungen in Kindermedien auf das Essverhalten von Kindern" (PI: Jörg Matthes), funded by the Jubiläumsfonds of the Austrian Central Bank (Oesterreichische Nationalbank).
    If you are interested in joining us for a period of 25 months, please check here for more details.
  • January 10, 2018
    We are looking to fill two positions to conduct the research project "Social Media and Political Engagement: Mechanisms and Contingencies" (PI: Jörg Matthes).

    – University Assistant (post doc) for 2 years, 4 months (Extent of Employment: 100%)
    – University Assistant (prae doc) for three years (75%)

    The project will be funded by the Austrian Science Fund (FWF) and run for three years (2018-2021). It is scheduled to start in June 2018.
    Further information on the application process can be accessed here.