Welcome!

As a part of the Department of Communication of the University of Vienna, the Vienna Advertising and Media Effects (AdMe) Research Group deals with the impact of modern media environments on people's thinking, behavior, and opinions. The research focus of our group includes areas such as marketing communication, advertising effectiveness, hybrid forms of advertising, political advertising, as well as the cognitive, emotional, and behavioral effects of mass media more generally. Working with quantitative and qualitative social science methods, we integrate scholarship from communication science, social psychology, political science, and marketing.

NEWS

 

  • October 25, 2017
    New position on offer! We are looking for student support within our research project "Ausbildung bis 18". For detailed information on this short-term position (three months, ideally starting November 15) please check here.