Logo der Universität Wien

Vienna AdME Research Group


As a part of the Department of Communication of the University of Vienna, the Vienna Advertising and Media Effects (AdMe) Research Group deals with the impact of modern media environments on people's thinking, behavior, and opinions. The research focus of our group includes areas such as marketing communication, advertising effectiveness, hybrid forms of advertising, political advertising, as well as the cognitive, emotional, and behavioral effects of mass media more generally. Working with quantitative and qualitative social science methods, we integrate scholarship from communication science, social psychology, political science, and marketing.



The dates and topics of this semester's research colloquium are now available. As usual, we invite everyone to join us on interesting debates. Please also check who's given a talk at our colloquium in the past years.

Furthermore, the journal Sex Roles published a new article by Jörg Matthes, Michael Prieler and Karoline Adam entitled "Gender-role portrayals in television advertising across the globe".


Jörg Matthes new Head of AEJMC's CT&M Division! Professor Matthes has been appointed as new Division Head of the Communication Theory and Methodology Division of AEJMC, after serving the division in several positions for four years. He has taken over his new position during AEJMC's annual conference in Minneapolis (USA) in August 2016. His term of service will be completed in summer 2017 in Chicago, where AEJMC will hold its next annual conference.


Christian von Sikorski's article "The effects of reader comments on the perception of personalized scandals: Exploring the roles of comment valence and commenters' social status" recently appeared in the International Journal of Communication.


New AdME position! We are currently looking to fill the position of a Junior Researcher for our research project Food Product Placements in Children's Movies: Content, Mechanisms and Protective Measures. If you are interested in joining AdME, please check here for more details.


New article! Christian von Sikorski's & Maria Hänelt's (German Sport University Cologne, Germany) article "Scandal 2.0: How valenced reader comments affect recipients' perception of scandalized individuals and the journalistic quality of online news" was recently published in Journalism & Mass Communication Quarterly.


New grant! The Austrian Federal Ministry of Science, Research and Economy will fund our research project "The Political Participation Observer. A Citizen Science Tool for Tracking Political Participation" as part of its Citizen Science program. In this project, citizen scientists will collect all political participation offers and possibilities in their day-to-day environment and share this information on the project platform. The aim is to provide a comprehensive overview of the participation culture in Austria.


New publication! Studies in Communication | Media published the article "Campaigning subtle exclusionism: The effects of right-wing populist positive ads on attitudes toward foreigners in Austria" by Franziska Marquart & Jörg Matthes (vol. 5 / issue 2, pp. 223-239).

60304 visits60304 visits60304 visits60304 visits60304 visits
Abteilung Werbeforschung
Univ.-Prof. Dr. Jörg Matthes
Institut für Publizistik- und Kommunikationswissenschaft
Währinger Straße 29
1090 Wien
University of Vienna | Universitätsring 1 | 1010 Vienna | T +43-1-4277-0