As a part of the Department of Communication of the University of Vienna, the Vienna Advertising and Media Effects (AdMe) Research Group deals with the impact of modern media environments on people's thinking, behavior, and opinions. The research focus of our group includes areas such as marketing communication, advertising effectiveness, hybrid forms of advertising, political advertising, as well as the cognitive, emotional, and behavioral effects of mass media more generally. Working with quantitative and qualitative social science methods, we integrate scholarship from communication science, social psychology, political science, and marketing.



  • March 14, 2018
    Dissertation Award wins! We are very proud to announce that both Brigitte Naderer and Desirée Schmuck received major awards for their dissertations, completed in 2017 respectively.

    On March 12 Brigitte Naderer received the main prize of the 2018 Bank Austria Research Award for her dissertation "The impact of product placements in children's movies. Content, effects, and protective measures". The award is granted for theses and research work of high topicality that deal with an innovative subject and are of high practical relevance. The award includes prize money of € 4.000.

    Simultaneously, Desirée Schmuck was granted the Doc.Award of the City of Vienna and the University of Vienna for outstanding doctoral theses at the University of Vienna for her dissertation entitled "Us against them: The effects of right-wing populist political advertising on intergroup attitudes".

    Congratulations, Brigitte & Desi!

    Impressions Dies Academicus 2018: Brigitte, Desi, all Award Winners