Dr. Brigitte Naderer, MA

Post-Doctoral Researcher


Währinger Straße 29 (Zi. 7.43), 1090 Wien
T: +43-1-4277-493 91
eFax: +43-1-4277-8493 91

Consultation: based upon prior agreement

eMail: brigitte.naderer@univie.ac.at

Brigitte Naderer is a Post-Doctoral Researcher at the Department of Communication at the University of Vienna since 2017. She holds a PhD in Journalism and Communication Studies (2017) and a MA in Political Science. Her main research interests focus on advertising effects on children and the impact of product placements.

Awards & Acknowledgements

  • 2017
    Top Student Paper Award
    , International Communication Association, Mass Communication Division: Mayrhofer, M. & Naderer, B.: "Can mass media be an alcohol educator for everyone? Investigating the effects of portrayed alcohol consequences on alcohol expectancies and attitudes and the influence of viewers' characteristics"
  • 2016
    Research award for the proposal on "Long-term effects of product placement disclosures. Effects of disclosure repetition on persuasion knowledge and persuasive effects", Department of Communication, University of Vienna.
  • 2016, June
    Top 1 Student Paper Award, International Communication Association, Envrionmental Communication Division: Schmuck, D. &, Naderer, B.: "Misleading consumers with green advertising? Comparing the effects of false and vague greenwashing claims"
  • 2015, May
    Top 3 Faculty Paper Award, International Communication Association, Mass Communication Division: Matthes, J., Marquart, F., Naderer, B., Arendt, F., Schmuck, D., & Adam, K.: "Questionable Research Practices in Experimental Communication Research: A Systematic Analysis from 1980 to 2013"