2017

  • Mayrhofer, M., Naderer, B., & Binder, A. (2017, August). The unhealthy fun: Food references in comedy series. Poster presentation to the ComSHER Division at the AEJMC Annual Convention, August 9-12, Chicago, Illinois, USA.
  • Mayrhofer, M., & Naderer, B. (2017, May) Can mass media be an alcohol educator for everyone? Investigating the effects of portrayed alcohol consequences on alcohol expectancies and attitudes and the influence of viewers' characteristics. Presentation at the 67th annual conference of the International Communication Association (ICA), May 25-29, San Diego, USA.
  • Naderer, B., Matthes, J., Binder, A., Marquart, F., Mayrhofer, M., Obereder, A., & Spielvogel, I. (2017, May). Shaping children's healthy eating habits with food placements? Healthy and unhealthy food placements in movies, children's BMI, food-related parental mediation strategies, and food choice. Presentation at the 67th annual conference of the International Communication Association (ICA), May 25-29, San Diego, USA.
  • Naderer, B., Matthes, J., & Spielvogel, I. (2017, May). How brands appear in children's movies. A systematic content analysis of the past 25 years. Presentation at the 67th annual conference of the International Communication Association (ICA), May 25-29, San Diego, USA.


2016

  • Naderer, B., Spielvogel, I., Obereder, A., & Matthes, J. (2016, November). Darstellung und Einbindung von Produktplatzierungen in deutschen Kinderfilmen. Presentation held at the annual conference of the Advertising Division of the German Communication Association (DGPuK), November 16-18, Münster, Germany.
  • Naderer, B., Obereder, A., Spielvogel, I., & Matthes, J. (2016, November). Die Perspektive der Eltern zur Werbepraxis von Produktplatzierungen. Zu Regulierungsmaßnahmen eingebetteter Werbeformen. Presentation held at the annual conference of the Advertising Division of the German Communication Association (DGPuK), November 16-18, Münster, Germany.
  • Naderer, B., Matthes, J., & Zeller, P. (2016, August). Placing snacks in children's movies: Cognitive, evaluative, and conative effects of product placements with character product interaction. Presentation to the Advertising Division at the AEJMC Annual Convention, August 4-7, Minneapolis, USA.
  • Naderer, B., Marquart, F., Mayrhofer, M., & Spielvogel, I. (2016, June). Children's attitudinal and behavioral reactions to product placements: Do parental mediations and family conversations matter? Presentation at the 66th annual conference of the International Communication Association (ICA), June 9-13, Fukuoka, Japan.
  • Schmuck, D. &, Naderer, B. (2016, June). Misleading consumers with green advertising? Comparing the effects of false andvague greenwashing claims. Ppresentation at the 66th annual conference of the International Communication Association (ICA), June 9-13, Fukuoka, Japan.
  • Naderer, B., & Karsay, K. (2016, January). Detecting the persuasive intent of product placements in photo-love-stories. Consequences for brand recall and brand evaluation. Presentation at the Annual Conference of the Media Audiences and Effects Division of the German Communication Association (DGPuK), January 28-30, Amsterdam, Netherlands.


2015

  • Naderer, B., Matthes, J., & Mestas, M. (2015, November). Do you take credit cards? The attitudinal and behavioral effects of advertising in board games targeted at children. Presentation at the 'Children, Adolescents and Advertising' ECREA Symposium, November 5-6, Madrid, Spain.
  • Schmuck, D., & Matthes, J., Naderer, B., & Beaufort, M. (2015, May). Effects of environmental brand attributes and nature imagery in green advertising on brand attitude and purchase intention. Presentation at the 65th annual conference of the International Communication Association (ICA), May 21-25, San Juan, Puerto Rico. 
  • Matthes, J., Marquart, F., Naderer, B., Arendt, F., Schmuck, D., & Adam, K. (2015, May). Questionable research practices in experimental communication research: A systematic analysis from 1980 to 2013. Presentation at the 65th annual conference of the International Communication Association (ICA), May 21-25, San Juan, Puerto Rico.
  • Arendt, F., Naderer, B., Abdollahi, M., Mittelberger, A., Surzhyk, O., & Zhou, L. (2015, May). Food choice in children: Television Commercials and fading behavioral effects. Presentation at the 65th annual conference of the International Communication Association (ICA), May 21-25, San Juan, Puerto Rico.


2014

  • Matthes, J., & Naderer, B. (2014, August). The "Boomerang Effect" of disclosures: How placement disclosures affect brand memory, persuasion knowledge, and brand attitude. Paper presented to the Advertising Division at the AEJMC Convention, August 5-9, Montréal, Canada.


2012

  • Matthes, J., & Naderer, B. (2012, November). Zum Einfluss von Nahrungsmittel-platzierungen in Kinderfilmen: Effekt auf das Verhalten, nicht aber die Einstellungen? Presentation held at the annual conference of the Advertising Interest Group of the German Communication Association, November 21-23, Würzburg, Germany.