• Mayrhofer, M., & Naderer, B. (accepted). Mass media as an alcohol educator for everyone? Effects of portrayed alcohol consequences and the influence of viewers' characteristics. Media Psychology.
  • Naderer, B., & Karsay, K. (forthcoming). Detecting the persuasive intent of product placement in photographic love stories: Consequences for brand recall and brand evaluation. In R. Kühne, S. Baumgartner, T. Koch, & M. Hofer (Eds.), Youth and media: Current perspectives on media use & effects. Baden-Baden: Nomos.

  • Naderer, B. (forthcoming). Types of hypotheses. In J. Matthes, R. Potter & C. S. Davis (Eds.), International Encyclopedia of Communication Research Methods. Hoboken, NJ: Wiley-Blackwell.

  • Marquart, F., & Naderer, B. (2016). Petty, R.E., & Cacioppo, J. T. (1986). Communication and persuasion: Central and peripheral routes to attitude change. In M. Potthoff (Ed.), Schlüsselwerke der Medienwirkungsforschung (pp. 231-242). Wiesbaden: Springer.

  • Naderer, B., & Matthes, J. (2016). Kinder und Werbung: Inhalte, Mechanismen und Wirkungen. In G. Siegert, W. Wirth, P. Weber, & J. A. Lischka (Eds.), Handbuch Werbeforschung (pp. 689-712). Wiesbaden: Springer VS.

  • Matthes, J., & Naderer, B. (2013). Zum Einfluss von Nahrungsmittelplatzierungen in Kinderfilmen. In H. Schramm, J. Knoll & D. Schlütz (Eds.), Innovation der Persuasion. Die Qualität der Werbe- und Markenkommunikation in neuen Medienwelten (pp. 59-74). Köln: Halem Verlag.