Dr. Desirée Schmuck, BSc

Pre-Doctoral Researcher
uni.docs fellow from October 1, 2014

 

Währinger Straße 29 (Zi. 7.37), 1090 Wien
T: +43-1-4277-493 66
eFax: +43-1-4277-8493 66

Consultation: based upon prior agreement

eMail: desiree.schmuck@univie.ac.at

Desirée Schmuck is a Junior Researcher at the Department of Communication at the University of Vienna since October 2014. She holds a PhD in Journalism and Communication Studies since July 2017. After her Bachelor studies in Psychology and Communication Science at the University of Zurich she was a Master student in Communication Science at the University of Vienna. Her Master thesis dealt with the effects of right-wing populist posters on the attitudes toward immigrants of young voters. From 2012 until 2014 she was working as project and student assistant for Professor Matthes. Her main interests focus on right-wing populism and political advertising, the effects of political communication on (young) people's attitudes as well as on green advertising. 



Awards & Acknowledgements

  • 2017, August
    Top 1 Faculty Paper Award, AEJMC, Political Communication Interest Group: Schmuck, D., Matthes, J., & Paul, F.: "Young Muslims' Responses to Anti-Islamic Right-Wing Populist Campaigns: Discrimination, Social Identity Threats, and Hostility"

  • 2017, August
    Top 3 Student Paper Award, AEJMC, Communication Theory and Methodology Division: Karsay, K. & Schmuck, D.: "Effects of weight loss reality TV show exposure on adolescents' explicit and implicit weight bias"
  • 2017
    Top Student Paper Award
    , International Communication Association, Communication and Technology Division: Hameleers, M., & Schmuck, D.: "It's us against them: A comparative experiment on the effects of populist messages communicated via social media"
  • 2016, June
    Top 1 Student Paper Award
    , International Communication Association, Environmental Communication Division: Schmuck, D. &, Naderer, B.: "Misleading consumers with green advertising? Comparing the effects of false and vague greenwashing claims"
  • 2015
    Research award
     for the proposal on "Weak, sad, and lazy fatties. The effects of reality weight loss TV shows on adolescents' explicit and implicit stereotypes toward obese people", Department of Communication, University of Vienna.
  • 2015, May
    Top 3 Faculty Paper Award
    , International Communication Association, Mass Communication Division: Matthes, J., Marquart, F., Naderer, B., Arendt, F., Schmuck, D., & Adam, K.: "Questionable Research Practices in Experimental Communication Research: A Systematic Analysis from 1980 to 2013
  • 2014
    uni:docs - Fellowship Programme for Doctoral Candidates

    Research Project: "The Effects of Right Wing Populist Ads on Implicit And Explicit Attitudes Toward Immigrants" (Supervisor: Jörg Matthes)
  • 2013, August
    Top 3 Faculty Research Paper Award
    , AEJMC, Advertising Division: Matthes, J., Wonneberg, A., Schmuck, D.: "Taking a closer look at green ads. Consumers' green involvement and the persuasive effects of emotional versus functional advertising appeals"