Education & Positions

  • Since 2011
    Full Professor for Advertising Research, Department of Communication, University of Vienna, Austria. Offers from three other universities.
  • 2009 – 2011
    Assistant Professor for Political Communication/Political Behavior within the NCCR Democracy, University of Zurich; Inaugural Lecture ("Antrittsvorlesung"), March 2010: "'Freie' politische Willensbildung und Medienberichterstattung"
  • 2007
    Ph.D., University of Zurich ("summa cum laude")
  • 1998 – 2001
    Studies in Communication, Philosophy, and Intercultural Business Communication, Friedrich-Schiller-University Jena, Germany
  • 1995 – 2001
    MA (Diploma) in Psychology, Friedrich-Schiller-University Jena, Germany


Awards & Acknowledgements


  • 2017
    Top Faculty Paper Award for the paper "Young Muslims' responses to anti-Islamic right-wing populist campaigns: Discrimination, social identity threats, and hostility", Political Communication Interest Group, AEJMC annual convention, Chicago.
  • 2016
    Hillier Krieghbaum Under 40 Award by the Association for Education in Journalism & Mass Communication (AEJMC), awarded to scholars under 40 years of age who have shown outstanding achievement and effort in all three AEJMC areas: teaching, research and public service. AEJMC annual convention, Minneapolis, USA.
  • 2016
    Second Place Faculty Research Paper Award for the paper "Nudity of male and female characters in television advertising across the globe", Advertising Division, AEJMC annual convention, Minneapolis.
  • 2015
    Top Three Faculty Paper, for the paper "Questionable Research Practices in Experimental Communication Research: A Systematic Analysis from 1980 to 2013", Mass Communication Division, ICA annual convention, San Juan. 
  • 2015
    Best Research Paper Award of the Year 2014 for the paper "Usefulness of online consumer reviews of experience and search goods", granted by the journal Werbeforschung & Praxis. Zeitschrift für Kommunikation und Markenführung (jointly published by the German and Austrian Advertising Academies).
  • 2015
    IGor-Award for the best and most interesting lecture (VO SPEZI on advertising effects) delivered to communication students in the winter semester 2014/15, awarded by the students of the Department of Communication, University of Vienna.
  • 2014
    Sir Robert M. Worcester Award by the World Association for Public Opinion Research (WAPOR) for the article "Do hostile opinion environments harm political participation? The moderating role of generalized social trust." (published in International Journal of Public Opinion Research).
  • 2014
    Young Scholar Award by the International Communication Association (ICA), awarded to the scholar with the most outstanding research career worldwide seven years past the PhD, ICA annual convention, Seattle, WA.
  • 2013
    Top Three Faculty Paper, for the paper "Taking a closer look at green ads. Consumers' green involvement and the persuasive effects of emotional versus functional advertising appeals", Advertising Division, AEJMC annual convention, Washington, DC.
  • 2013
    Top Theory Paper, also for the paper "Toward a cognitive-affective process model of hostile media perceptions: A multi-country structural equation modeling approach", Communication Theory and Methodology Division, AEJMC annual convention, Washington, DC.
  • 2013
    Top Faculty Paper Award (1st prize) for the paper "Toward a cognitive-affective process model of hostile media perceptions: A multi-country structural equation modeling approach", Communication Theory and Methodology Division, AEJMC annual convention, Washington, DC.
  • 2013
    Top Faculty Paper Nomination for the paper "Why Do Green Consumers Tend to Trust Green Ads? Testing the Mediating Roles of Informational Utility and Emotional Appeal" at the International Conference on Research in Advertising (ICORIA), Zagreb.
  • 2012
    Best Paper Award (3rd prize) for the best media psychological paper published in 2010 and 2011, Media Psychology division, German Psychological Society, for "Affective Priming in Political Campaigns: How Campaign-Induced Emotions Prime Political Opinions" published in International Journal of Public Opinion Research, as a co-author of Rinaldo Kühne.
  • 2012
    Top Faculty Paper Award (1st prize) for the paper "Child Exposure to Food and Beverage Placements in Movies: Toward an Implicit Persuasion Model", Advertising division, AEJMC annual convention, Chicago.
  • 2012
    Top Three Faculty Paper Award for the paper "Who learns from Cross-Cutting Exposure? Motivated Reasoning, Counterattitudinal News Coverage and Awareness of Oppositional Views", Mass Communication division, ICA annual convention, Phoenix, AZ.
  • 2012
    Top Ten nominee for the 2012 Credit Suisse Award for Best Teaching at the University of Zurich. The focus of the 2012 award was "Passion for Science".
  • 2011
    As anounced in a press release by the International Communication Association, the article "The Content Analysis of Media Frames: Toward Improving Reliability and Validity" was ranked as Journal of Communication's top-cited article of 2010.
  • 2009
    Top Three Faculty Paper Award for the paper "A Primer for Communication Researchers on Probing Single-Degree-of-Freedom Interactions in Linear Regression Models, with SPSS and SAS Implementations", Information Systems division, ICA annual convention, Chicago.
  • 2009
    Best Paper Award (1st prize) for the best media psychological paper published in 2007 and 2008, Media Psychology division, German Psychological Society, for "Does 'Passing the Courvoisier' Always Pay Off? Positive and Negative Evaluative Conditioning Effects of Brand Placements." published in Psychology & Marketing, as a co-author of Christian Schemer.  
  • 2008
    Top Faculty Paper Award (1st prize), for the paper “Tiptoe or Tackle? How Product Placement Prominence and Exposure Frequency Moderate the Mere Exposure Effect”, Advertising division, AEJMC annual convention, Chicago.
  • 2008
    Dissertation Sponsorship Award by the Swiss Communication Association (SGKM) including a grant of 2500 Swiss Francs for the book publication of the dissertation.
  • 2008
    Top Dissertation Award (1st prize) by the Swiss Association for Market and Social Research honoring the best dissertation in 2006 and 2007 for advances in research methodology and progress in fundamental research, Lucerne.
  • 2008
    Top Dissertation Award (1st prize) by the German Communication Association (DGPuK) honoring the best dissertation in 2006 and 2007 for an outstanding contribution to the field, Lugano.
  • 2008
    Top Dissertation Award (1st prize) by the President of the University of Zurich for the best dissertation at the Faculty of Arts in 2007, Zurich.
  • 2007
    Best Paper Award (1st prize) for the best media psychological paper published in 2005 and 2006, Media Psychology division, German Psychological Society, for "The Need for Orientation Towards News Media. Revising and Validating a Classic Concept" published in IJPOR.
  • 2007
    Naomi C. Turner Prize for top student paper, "Media Frames and Public Opinion. Testing an On-line and Memory-based Model of Framing Effects in a Two-Wave Panel Study", 60th WAPOR annual convention, Berlin.
  • 2006
    Top Three Faculty Paper Award for the paper "The Content Analysis of Media Frames: Toward Improving Reliability and Validity", Communication Theory & Methodology division, AEJMC annual convention, San Francisco.
  • 2005
    Top Three Faculty Paper Award for the paper "Trust in News Media. Development and Validation of a Multidimensional Scale", Journalism Studies division, ICA annual convention, New York.
  • 2004
    Top Paper Award (1st prize) by the German Communication Association (DGPuK) for 2004's best paper published in national communication journals, Erfurt.