Invited Talks

  1. Matthes, J. (2017, September). Overestimating digital media for youth political engagement. Keynote at the international symposium "Digital Media, Political Polarization and Challenges to Democracy", September 22, Vienna, Austria.
  2. Matthes, J. (2017, May). Research Methods for Populist Communication. Keynote at the COST Training School "Disentangling Populism: Reception and Effects of Populist Communication", May 11, Bucharest, Romania.
  3. Matthes, J. (2016, October). Soziale Medien und das politische Engagement von Jugendlichen. Invited talk at the Institute for Media and Communication Studies of the University of Mannheim, October 5, Mannheim, Germany.      
  4. Matthes, J. (2016, April). Publizieren in begutachteten Zeitschriften. Invited talk at the 'Workshop zu Publikationsstrategien an der Fakultät für Sozialwissenschaften' at the University of Vienna, April 19, Vienna, Austria.
  5. Matthes, J. (2015, December). Greenwashing Environmental Claims. Invited talk at the seminar series "Current Issues in Environmental Geosciences" at the Department of Environmental Geosciences of the University of Vienna, December 14, Vienna, Austria .
  6. Matthes, J. (2015, November). Social Media and Youth Political Engagement. Invited keynote at the 13th International Conference "Cyberspace 15" at the Masaryk University Brno, November 27, Brno, Czech Republic.
  7. Matthes, J. (2015, June). Die Wirkung rechtspopulistischer Werbung auf explizite und implizite Einstellungen gegenüber Ausländern. Invited talk at the research colloquium of the Department of Applied Social Psychology and Consumer Research. Faculty of Psychology, University of Vienna, June 11, Vienna, Austria.
  8. Matthes, J. (2015, June). Strategische Kommunikation umweltbezogener Botschaften. Invited talk at the Flash-Talk-Workshop Umweltwissenschaften at the University of Vienna, June 10, Vienna, Austria.
  9. Matthes, J. (2015, January). Rechtspopulistische Kampagnen und Ausländerfeindlichkeit. Invited talk at the Department of Communication of the Johannes Gutenberg-University Mainz, January 29, Mainz, Germany.
  10. Matthes, J. (2014, December). 'Muttertag statt Selbstmordanschlag'. Zur Wirkungsweise rechtspopulistischer Werbung. Invited talk at the research colloquium of the Institute of Communication and Media Studies (icmb) at the University of Bern, December 11, Bern, Switzerland.
  11. Matthes, J. (2014, November). Produktplatzierungen: Wirkungsweisen, Potenziale und Grenzen. Invited talk at the lecture series "Marketing Insights", Vienna University of Economics and Business, November 20, Vienna, Austria.
  12. Matthes, J. (2014, September). Scientific Publishing. Invited Lecture at the second convention on emerging scholars of the German Communication Association (DGPuK), September 29, Berlin, Germany.
  13. Matthes, J. (2014, September). Presenting your work nationally and internationally. Invited Lecture at the second convention on emerging scholars of the German Communication Association (DGPuK), September 29, Berlin, Germany.
  14. Matthes, J. (2014, June). Modern political communication research. Invited talk at the AJC Intensive Seminar at the Department of Communication. Department of Communication, University of Vienna, June 11, Vienna, Austria.
  15. Matthes, J. (2014, April). Methodenimpuls. Invited talk at the workshop of the BMBF-Forschungsverbund "PolitCIGs": Die Kulturen der Zigarette und die Kulturen des Politischen. Department of Communication, University of Vienna, April 28, Vienna, Austria.
  16. Matthes, J. (2014, April). The dynamic relationship between opinion climate perceptions and political discussion frequency in six European countries. Invited talk at the International Workshop on Interpersonal Political Communication. Centre for Journalism, University of Southern Denmark, April 25, Odense, Denmark.
  17. Matthes, J. (2014, April). The determinants of political discussion in Europe: A six-country study. Invited talk at the conference European Public Sphere: Understanding the role of mass media and interpersonal discussion in shaping today's European citizenship. Center for European Studies, The University of Texas at Austin, April 10, Austin, USA.
  18. Shah, D., Hanna, A., Wells, C., Maurer, P., Friedland, L., & Matthes, J. (2014, April). Debates as moments of national conversation and polarization online: A computational approach to understanding the French and U.S. presidential elections. Invited talk at the conference European Public Sphere: Understanding the role of mass media and interpersonal discussion in shaping today's European citizenship. Center for European Studies, The University of Texas at Austin, April 10, Austin, USA.
  19. Matthes, J. (2014, February). Inhalte und Wirkungsweisen ethisch fragwürdiger Werbung: Ein Überblick. Invited keynote at the symposium 'Discrimination sells? Werbeethik und Werbekritik heute.' Department of Communication, University of Vienna, February 27, Vienna, Austria.
  20. Matthes, J. (2013, September). Effects of modern political communication: Enlightenment or manipulation? Invited lecture at the Summer School Politics and Media, Masaryk University Brno, September 5, Brno, Czech Republic.
  21. Matthes, J. (2013, July). "Daham statt Islam?" Zu den Wirkungen rechtspopulistischer Werbung. Invited talk at the Egyptian-Austrian Youth (ÄÖJ), July 1, Vienna, Austria.
  22. Matthes, J. (2013, February). Schutzbedarf von Kindern versus Marktbedürfnisse – eine Herausforderung. Invited talk at the 'Studientag des ORF-Publkumsrats' (Austrian Public Broadcaster ORF). February 1, Vienna, Austria.
  23. Matthes, J. (2013, January). Unbemerkte Werbewirkung. Konturen eines Forschungsprogramms. Inaugural lecture, Great Ballroom, University of Vienna, January 11, Vienna, Austria.
  24. Matthes, J. (2012, November). Beeinflussung durch Werbung: Schutzschilder und Hintertüren. Invited lecture at the Karl-Franzens-University, Karl-Franzens-University Graz, November 15, Graz, Austria.
  25. Matthes, Jörg (2012, May). Gefährliche Beeinflussung? Zur Platzierung von Nahrungsmitteln in Kinderfilmen. Invited lecture at the Institut für Pädagogik und Psychologie of the Johannes Kepler University Linz, May 10, Linz, Austria.
  26. Matthes, Jörg (2012, January). The timing of voting decisions in political campaigns: Does cross-cutting news exposure matter? Invited talk at the Department of Methods in the Social Sciences, University of Vienna, January 25, Vienna, Austria.
  27. Matthes, Jörg (2012, January). Wie wirken Werbespots und Produktplatzierungen zusammen? Experimentelle Befunde und psychologische Mechanismen. Invited talk at the Chairs of Marketing und International Marketing of the Department of Business Economics, University of Vienna, January 23, Vienna, Austria.
  28. Matthes, Jörg (2011, November). Getting Published. Tipps fürs (und Fallstricke beim) Publizieren in Fachzeitschriften. Invited talk at the Faculty of Social Sciences of the University of Vienna, November 30, Vienna, Austria.
  29. Matthes, J. (2010, October). Mass media and public opinion: Manipulating or enlightening? Invited talk at the 9th dialogue in science "Challenging democracy", Academia Engelberg, Benediktinerkloster Engelberg, October 14, Engelberg, Switzerland.
  30. Matthes, J. (2010, April). Diachronic framing effects in competitive opinion environments. Invited talk at the School of Media and Public Affairs, The George Washington University, April 6, Washington DC, USA.
  31. Matthes, J. (2010, March). "Freie" politische Willensbildung und Medienberichterstattung. Inaugural Lecture, University of Zurich, Zurich, Switzerland.
  32. Matthes, J. (2009, December). Analyzing issue-specific frames: Toward an integrated approach. Invited keynote presentation at the Department of Media and Communication, University of Oslo, December 3, Oslo, Norway.
  33. Matthes, J. (2009, January). Medien-Frames (be-)greifen. Von der Inhalts- zur Wirkungsanalyse. Invited talk at the Graduiertenkolleg "Gruppenbezogene Menschenfeindlichkeit" of the Philipps-University Marburg und der University of Bielefeld, January 8, Marburg, Germany.
  34. Wirth, W., Schemer, C., & Matthes, J. (2005, October). Heimliche Wirkung? Zum effektiven Einsatz von Product Placements in unterschiedlichen Medienformaten. Invited lecture at the "Screen-up 2005", Zurich, Switzerland.


Full Paper Presentations

  1. Schmuck, D., Matthes, J., & Paul, F. (2017, August). Young Muslims' responses to anti-islamic right-wing populist campaigns: Discrimination, social identity threats, and hostility. Paper accepted for presentation to the Political Communication Interest Group at the AEJMC Annual Convention, August 9-12, Chicago, Illinois, USA.
  2. Matthes, J., Knoll, J., & von Sikorski, C. (2017, August). The "Spiral of Silence" revisited: A meta-analysis on the relationship between perceptions of opinion support and political opinion expression. Paper accepted for presentation at the AEJMC Annual Convention, August 9-12, Chicago, Illinois, USA.
  3. von Sikorski, C., Matthes, J., & Schmuck, D. (2017, August). The Islamic State in the news: Journalistic differentiation between terrorism and Islam, terror news proximity, and islamophobic attitudes. Paper accepted for presentation to the Religion and Media Interest Group at the AEJMC Annual Convention, August 9-12, Chicago, Illinois, USA.
  4. Valenzuela, S., Hopmann, D, & Matthes, J. (2017, May). Partisan media, affective polarization, and cross-cutting talk: Studying the antecedents of disagreement in political discussion. Presentation at the 67th annual conference of the International Communication Association (ICA), May 25-29, San Diego, USA.
  5. Naderer, B., Matthes, J., Binder, A., Marquart, F., Mayrhofer, M., Obereder, A., & Spielvogel, I. (2017, May). Shaping children's healthy eating habits with food placements? Healthy and unhealthy food placements in movies, children's BMI, food-related parental mediation strategies, and food choice. Presentation at the 67th annual conference of the International Communication Association (ICA), May 25-29, San Diego, USA.
  6. Naderer, B., Matthes, J., & Spielvogel, I. (2017, May). How brands appear in children's movies. A systematic content analysis of the past 25 years. Presentation at the 67th annual conference of the International Communication Association (ICA), May 25-29, San Diego, USA.
  7. Karsay, K., Knoll, J., & Matthes, J. (2017, May). Sexualizing media and self-objectification. A meta-analysis. Presentation at the 67th annual conference of the International Communication Association (ICA), May 25-29, San Diego, USA.
  8. von Sikorski, C., Schmuck, D., Matthes, J., & Binder, A. (2017, May). "Muslims are not terrorists": Islamic State coverage, journalistic differentiation between terrorism and Islam, fear reactions, and attitudes toward Muslims. Presentation at the 67th annual conference of the International Communication Association (ICA), May 25-29, San Diego, USA.
  9. Matthes, J., & Prieler, M. (2016, August). Nudity of male and female characters in television advertising across the globe. Paper presented to the Advertising Division at the AEJMC Annual Convention, August 4-7, Minneapolis, USA.
  10. Ahmed, S., & Matthes, J. (2016, August). Media framing of muslims: A research review. Paper presented to the Religion and Media Interest Group at the AEJMC Annual Convention, August 4-7, Minneapolis, USA.
  11. Matthes, J., Hopmann, D.N., & Valenzuela, S. (2016, August). Learning the other side? Motivated reasoning, awareness of oppositional and likeminded views, and political tolerance. Paper presented to the Political Communication Interest Group at the AEJMC Annual Convention, August 4-7, Minneapolis, USA.
  12. Naderer, B., Matthes, J., & Zeller, P. (2016, August). Placing snacks in children's movies: Cognitive, evaluative, and conative effects of product placements with character product interaction. Paper presented to the Advertising Division at the AEJMC Annual Convention, August 4-7, Minneapolis, USA.
  13. Mayrhofer, M., & Matthes, J. (2016, August). Drinking at work: The portrayal of alcohol in workplace-related TV dramas. Paper presented to the Mass Communication and Society Division at the AEJMC Annual Convention, August 4-7, Minneapolis, USA.
  14. Matthes, J., Prieler, M., & Adam, K. (2016, June). Gender-role portrayals in television advertising across the globe. Presentation at the 66th annual conference of the International Communication Association (ICA), June 9-13, Fukuoka, Japan.
  15. Karsay, K., Matthes, J., Platzer, P., & Plinke, M. (2016, June). Adopting the sexual gaze: Exposure to sexually objectifying music videos and visual attention toward women. Presentation at the 66th annual conference of the International Communication Association (ICA), June 9-13, Fukuoka, Japan.
  16. Knoll, J., Matthes, J., Münch, A., & Ostermann, M. (2016, June). How long does celebrity meaning transfer last? Delayed effects and the moderating roles of brand familiarity, celebrity liking, and age. Presentation at the 66th annual conference of the International Communication Association (ICA), June 9-13, Fukuoka, Japan.
  17. Knoll, J., & Matthes, J. (2016, June). The effectiveness of celebrity endorsements: A meta-analysis. Presentation at the 66th annual conference of the International Communication Association (ICA), June 9-13, Fukuoka, Japan.
  18. Knoll, J., Matthes, J., & Heiss, R. (2016, June). The social media participation model: A goal systems theory perspective. Presentation at the 66th annual conference of the International Communication Association (ICA), June 9-13, Fukuoka, Japan.
  19. Ahmed, S., & Matthes, J. (2015, August). The role of social media in setting the Muslims and Islam agenda: A three-country study. Paper presented to the Religion and Media Interest Group at the AEJMC Annual Convention, August 6-9, San Francisco, CA, USA.
  20. Schmuck, D., Heiss, R., & Matthes, J. (2015, August). Antecedents of strategic game framing in political news coverage. Paper presented to the Political Communication Interest Group at the AEJMC Annual Convention, August 6-9, San Francisco, CA, USA.
  21. Beyer, A., & Matthes, J. (2015, August). Attitudes toward illegal immigration and exposure to public service and commercial broadcasting in France, Norway, and the United States. Paper presented to the Political Communication Interest Group at the AEJMC Annual Convention, August 6-9, San Francisco, CA, USA.
  22. Karsay, K., & Matthes, J. (2015, August). Sexualizing pop music videos, self-objectification, and selective exposure: A moderated mediation model. Paper presented to the Mass Communication and Society Division at the AEJMC Annual Convention, August 6-9, San Francisco, CA, USA.
  23. Vonbun, R., & Matthes, J. (2015, August). Channel characteristics and issue types in the agenda-building process of election campaigns. Paper presented to the Newspaper and Online News Division at the AEJMC Annual Convention, August 6-9, San Francisco, CA, USA.
  24. Marquart, F., Matthes, J., & Rapp, E. (2015, May). Selective attention and selective avoidance in the context of political advertising: A behavioral approach using eye-tracking methodology. Presentation at the 65th annual conference of the International Communication Association (ICA), May 21-25, San Juan, Puerto Rico.
  25. Matthes, J., Marquart, F., Naderer, B., Arendt, F., Schmuck, D., & Adam, K. (2015, May). Questionable research practices in experimental communication research: A systematic analysis from 1980 to 2013. Presentation at the 65th annual conference of the International Communication Association (ICA), May 21-25, San Juan, Puerto Rico.
  26. Schmuck, D., Matthes, J., Naderer, B., & Beaufort, M. (2015, May). Effects of environmental brand attributes and nature imagery in green advertising on brand attitude and purchase intention. Presentation at the 65th annual conference of the International Communication Association (ICA), May 21-25, San Juan, Puerto Rico.
  27. Arendt, F., & Matthes, J. (2015, May). Nature documentaries, connectedness to nature, and pro-environmental behavior. Presentation at the 65th annual conference of the International Communication Association (ICA), May 21-25, San Juan, Puerto Rico.
  28. Matthes, J., & Schmuck, D. (2015, April). Explaining the effects of right wing populist ads on explicit and implicit attitudes toward immigrants. Paper presented at the Team Populism May 2015 Conference "Solving the Puzzles of Populism", April 30-May 2, London, UK.
  29. Matthes, J., & Schmuck, D. (2014, August). The effects of right wing populist ads on implicit and explicit attitudes: A moderated mediation model. Paper presented to the Political Communication Interest Group at the AEJMC Convention, August 5-9, Montréal, Canada.
  30. Marquart, F., & Matthes, J. (2014, August). Campaigning subtle exclusionism: The effects of right-wing populist positive ads on attitudes toward foreigners. Paper presented to the Political Communication interest group at the AEJMC Convention, August 5-9, Montréal, Canada.
  31. Matthes, J., & Naderer, B. (2014, August). The "Boomerang Effect" of disclosures: How placement disclosures affect brand memory, persuasion knowledge, and brand attitude. Paper presented to the Advertising Division at the AEJMC Convention, August 5-9, Montréal, Canada.
  32. Matthes, J. (2014, August). Observing the 'spiral' in the spiral of silence: A latent growth modeling approach. Paper presented to the Communication Theory & Methodology Division at the AEJMC Convention, August 5-9, Montréal, Canada.
  33. Ahmed, S., & Matthes, J. (2014, August). Us and them: A meta-analysis of research on media representation of Muslims and Islam from 2000 to 2013. Paper presented to the Religion and Media Interest Group at the AEJMC Convention, August 5-9, Montréal, Canada.
  34. Matthes, J., Marquart, F., Arendt, F., & Wonneberger, A. (2014, June). The selective avoidance of threat appeals in populist political ads: an implicit cognition approach using eye-tracking methodology. Paper presented at the 13th International Conference on Research in Advertising (ICORIA), June 26-28, Amsterdam, The Netherlands.
  35. Matthes, J., Maurer, P., & Arendt, F. (2014, May). Politicians' perceptions of biased news media: A hostile media phenomenon approach. Paper presented to the Mass Communication Division at the 64th annual conference of the International Communication Association, May 22-26, Seattle, USA.
  36. Arendt, F., & Matthes, J. (2014, May). Negation of media stereotypes and its consequences on prejudice. Paper presented to the Information Systems Division at the 64th annual conference of the International Communication Association, May 22-26, Seattle, USA.
  37. Arendt, F. Marquart, F., & Matthes, J. (2014, May). Investigating the effects of right-wing populist political posters on implicit and explicit stereotypes. Paper presented to the Mass Communication Division at the 64th annual conference of the International Communication Association, May 22-26, Seattle, USA.
  38. Schmuck, D., & Matthes, J. (2014, May). The effects of right-wing populist advertisements on young voters: Symbolic threats, economic threats, and the moderating role of education. Paper presented to the Political Communication Division at the 64th annual conference of the International Communication Association, May 22-26, Seattle, USA.
  39. Esser, F., Engesser, S., Matthes, J., & Berganza, R. (2014, May). Negativity in the news: Exploring the drivers of 'bad news'. Paper presented to the Political Communication Division at the 64th annual conference of the International Communication Association, May 22-26, Seattle, USA.
  40. Hanna, A., Wells, C., Maurer, P., Shah, D. V., Friedland, L., & Matthes, J. (2013, November). Partisan alignments and political polarization online: A computational approach to understanding the French and U.S. presidential elections. In Politics, Election, and Data Workshop Proceedings (PLEAD), 2013. November 1, San Francisco, CA
  41. Esser, F., Engesser, S., Matthes, J., & Berganza, R. (2013, September). Negativity in the news. Paper presented at the ECREA Political Communication Section Conference 'New trends in political communication', 19.-20.11. 2013, Milano, Italy.
  42. Matthes, J., & Beyer, A. (2013, August). Toward a cognitive-affective process model of hostile media perceptions: A multi-country structural equation modeling approach. Paper presented to the Communication Theory & Methodology Division at the AEJMC Convention DC 2013, 07.-11.08. 2013, Washington, D.C., USA.
  43. Matthes, J., Wonneberger, A., & Schmuck, D. (2013, August). Taking a closer look at green ads. Consumers' green involvement and the persuasive effects of emotional versus functional advertising appeals. Paper presented to the Advertising Division at the AEJMC Convention DC 2013, 07.-11.08. 2013, Washington, D.C., USA.
  44. Matthes, J. (2013, June). Buying green. Antecedants of green consumption behavior and implications for advertisers. Paper presented at the 12th International Conference on Research in Advertising (ICORIA), 27.-29.06. 2013, Zagreb, Croatia.
  45. Matthes, J., & Wonneberger, A. (2013, June). Why do green consumers tend to trust green ads? Testing the mediating role of informational utility and emotional appeal. Paper presented at the 12th International Conference on Research in Advertising (ICORIA), 27.-29.06. 2013, Zagreb, Croatia.
  46. Matthes, J., & Wonneberger, A. (2013, June). The skeptical green consumer revisited: testing the relationship between green consumerism and skepticism toward advertising. Presentation held at the 63rd annual conference of the International Communication Association (ICA), 17.-21.06.2013, London/UK.
  47. Matthes, J., & Marquart, F. (2013, June). A new look at campaign advertising and political engagement: Do opinion-incongruent and -congruent ads matter? Presentation held at the 63rd annual conference of the International Communication Association (ICA), 17.-21.06.2013, London/UK.
  48. Arendt, F., Marquart, F., & Matthes, J. (2013, June). Positively valenced calming political ads influence the correspondence between implicit and explicit attitudes. Presentation held at the 63rd annual conference of the International Communication Association (ICA), 17.-21.06.2013, London/UK.
  49. Matthes, J. (2012, August). Child exposure to food and beverage placements in movies: Toward an implicit persuasion model. Paper presented to the Advertising Division at the AEJMC Convention, 09.-12.08. 2012, Chicago/Illinois, USA.
  50. Matthes, J. (2012, August). Elaboration or distraction? Knowledge acquisition from thematically related and unrelated humor in political speeches. Paper presented to the Communication Theory & Methodology Division at the AEJMC Convention, 09.-12.08. 2012, Chicago/Illinois, USA.
  51. Lecheler, S. & Matthes, J. (2012, May). Framing effects over time: Comparing affective and cognitive news frames. Paper presented at the annual meeting of the International Communication Association (ICA), 23.-29.05. 2012, Phoenix/Arizona, USA.
  52. Valenzuela, S. & Matthes, J. (2012, May). Self-censorship as demotivation: A moderated-mediation model of willingness to self-censor, motivated processing and discussion frequency. Paper presented at the annual meeting of the International Communication Association (ICA), 23.-29.05. 2012, Phoenix/Arizona, USA.
  53. Matthes, J. & Valenzuela, S. (2012, May). Who learns from cross-cutting exposure? Motivated reasoning, counterattitudinal news coverage and awareness of oppositional views. Paper presented at the annual meeting of the International Communication Association (ICA), 23.-29.05. 2012, Phoenix/Arizona, USA.
  54. Kühne, R., Schemer, C. & Matthes, J. (2012, May). Establishing measurement invariance in communication research: Pitfalls and opportunities. Paper presented at the annual meeting of the International Communication Association (ICA), 23.-29.05. 2012, Phoenix/Arizona, USA.
  55. Matthes, J. (2011, August). The affective underpinning of hostile media perceptions: Exploring the distinct effects of affective and cognitive involvement. Paper presented to the Communication Theory & Methodology Division at the 2011 AEJMC convention in St. Louis, USA.
  56. Matthes, J. & Horisberger, F. (2011, August). Combining product placements and spot advertising: Forward encoding, backward encoding, and image activation effects. Paper presented to the Advertising Division at the 2011 AEJMC convention in St. Louis, USA.
  57. Matthes, J. (2011, May). Network hostility dampens political participation for individuals low in generalized social trust: Exploring the underlying mechanisms. Paper presented to the Political Communication division at the annual meeting of the International Communication Association (ICA), 22.-26.05. 2011, Boston, USA.
  58. Hayes, A.F., Matthes, J. & Eveland, W.P. Jr. (2011, May). Stimulating the quasi-statistical organ: Fear of social isolation motivates the quest for knowledge of the opinion climate. Paper presented to the Mass Communication division at the annual meeting of the International Communication Association (ICA), 22.-26.05. 2011, Boston, USA.
  59. Matthes, J. (2010, August). Exposure to counter-attitudinal news and the timing of voting decisions. Paper presented to the Communication Theory & Methodology Division at the 2010 AEJMC convention in Denver, USA.
  60. Matthes, J. (2010, August). Do hostile opinion environments harm political participation? The moderating role of generalized social trust. Paper presented to the Communication Theory & Methodology Division at the 2010 AEJMC convention in Denver, USA.
  61. Matthes, J., Schemer, C. & Wirth, W. (2010, August). Individual differences in the perception of product placements: Field dependence-independence, brand recall and brand liking. Paper presented to the Advertising Division at the 2010 AEJMC convention in Denver, USA.
  62. Schemer, C., Wirth, W. & Matthes, J. (2010, August). Value resonance and value framing effects on voting intentions in direct-democratic campaigns. Paper presented to the Communication Theory & Methodology Division at the 2010 AEJMC convention in Denver, USA.
  63. Matthes, J. (2010, June). Diachronic framing effects in competitive opinion environments: The moderating role of attitude certainty. Paper presented to the Mass Communication Division at the annual meeting of the International Communication Association (ICA), 22.-26.06. 2010, Singapore.
  64. Matthes, J., Hayes, A. F., Rojas, H. Shen, F., Min, S-J. & Dylko, I. (2010, June). Testing the spiral of silence theory in nine countries: An individual difference perspective. Paper presented to the Intercultural Communication Division at the annual meeting of the International Communication Association (ICA), 22.-26.06. 2010, Singapore.
  65. Wirth, W., Kühne, R., Schemer, C. & Matthes, J. (2010, June). The interplay of affect and cognition in attitude formation in political campaigns. Paper presented to the Political Communication Division at the annual meeting of the International Communication Association (ICA), 22.-26.06. 2010, Singapore.
  66. Schemer, C., Wirth, W. & Matthes, J. (2010, May). Value framing effects on voting preferences in a political campaign about immigration. Full-Paper Vortrag auf der Jahrestagung der DGPuK in Ilmenau.
  67. Matthes, J. (2009, September). Explaining public opinion expression: The interactive effects of perceived media support and media use intensity. Paper presented at the WAPOR 62th Annual Conference, Lausanne, Switzerland.
  68. Matthes, J., Morrison, K. R. & Schemer, C. (2009, May). A spiral of silence for some: Attitude certainty and the expression of political minority opinions. Paper presented to the Political Communication Division at the 2009 ICA convention in Chicago, USA.
  69. Matthes, J., Hayes, A. F., Shen, C. F. (2009, May). Dispositional fear of social isolation and willingness to self-censor: A cross-cultural test of spiral of silence theory. Paper presented to the Intercultural Communication Division at the 2009 ICA convention in Chicago, USA.
  70. Morrison, K. R. & Matthes, J. (2009, May). So you think you are popular? Fear of social isolation triggers perceptions of consensus on important issues through selective exposure. Paper presented to the Political Communication Division at the 2009 ICA convention in Chicago, USA.
  71. Hayes, A. F. & Matthes, J. (2009, May). A primer for communication researchers on probing single-degree-of-freedom interactions in linear regression models, with SPSS and SAS implementations. Paper presented to the Information Systems Division at the 2009 ICA convention in Chicago, USA.
  72. Schemer, C., Wirth, W. & Matthes, J. (2009, May). Media effects on group-related stereotypes and policy opinions – evidence from a two-wave panel survey in a political campaign. Paper presented to the Political Communication Division at the 2009 ICA convention in Chicago, USA.
  73. Matthes, J. (2008, August). How stable are framing effects? A two-wave experiment on competing news frames, judgment formation, and judgment stability. Paper presented to the Communication Theory & Methodology Division at the 2008 AEJMC convention in Chicago, USA.
  74. Hayes, A. F., Matthes, J., Hively, M. & Eveland, W. (2008, August). In search of the opinion climate: A new (and novel) test of spiral of silence theory. Paper presented to the Communication Theory & Methodology Division at the 2008 AEJMC convention in Chicago, USA.
  75. Matthes, J., Wirth, W., Schemer, C. & Pachoud, N. (2008, August). Tiptoe or tackle? How product placement prominence and exposure frequency moderate the mere exposure effect. Paper presented to the Advertising Division at the 2008 AEJMC convention in Chicago, USA.
  76. Matthes, J., Wirth, W., Schemer, C. & Wettstein, Martin (2008, August). Agenda building and setting in a referendum campaign. investigating the flow of arguments among campaigners, the media, and the public. Paper presented to the Mass Communication & Society Division at the 2008 AEJMC convention in Chicago, USA.
  77. Matthes, J. (2008, May). The effects of episodic and thematic framing revisited. Exploring the role of attributional styles. Paper presented at the 2008 ICA conference Communicating for Social Impact, 22.-26.05. 2008, Montreal, Canada.
  78. Matthes, J. (2008, May). Powerful news frames? The role of judgment formation for the longevity of framing effects. Paper presented at the 2008 ICA conference Communicating for Social Impact, 22.-26.05. 2008, Montreal, Canada.
  79. Schemer, C., Wirth, W. & Matthes, J. (2008, Mai). Kognitive und affektive Einflüsse auf Einstellungen in direktdemokratischen Kampagnen. Vortragspaper auf der Tagung des Arbeitskreises Wahlen und politische Einstellungen, 15.-16.5. 2008, Universität Duisburg-Essen.
  80. Stämpfli, I., Matthes, J., Schemer, C. & Wirth, W. (2008, Mai). Zum vermeintlichen Glaubwürdigkeitsverlust von Medienangeboten durch programmintegrierte Werbung. Eine Untersuchung zu den Folgen von Produktplatzierungen im Fernsehen. Vortragspaper auf der Jahrestagung der DGPuK, 30.04.-02.05. 2008, Lugano, Schweiz.
  81. Matthes, J. (September, 2007). Media frames and public opinion. Testing an on-line and memory-based model of framing effects in a two-wave panel study. Paper presented at the WAPOR 60th Annual Conference Public Opinion and the Challenges of the 21st Century, 19.-21.09. 2007, Berlin, Germany.
  82. Schemer, C., Wirth, W. & Matthes, J. (September, 2007). The emotional underpinnings of democracy – the impact of positive and negative affect in a political campaign in Switzerland. Paper presented at the WAPOR 60th Annual Conference Public Opinion and the Challenges of the 21st Century, 19.-21.09. 2007, Berlin, Germany.
  83. Matthes, J., Schemer, C., Wirth, W. & Kissling, A. (2007, August). I see what you don’t see. The role of individual differences in field dependence-independence as a predictor of product placement recall. Paper presented to the Advertising Division at the 2007 AEJMC convention in Washington, DC, USA.
  84. Schemer, C., Matthes, J., Wirth, W. (2007, August). Toward improving the validity and reliability of media information processing measures in surveys. Paper presented to the Communication Theory & Methodology Division at the 2007 AEJMC convention in Washington, DC, USA.
  85. Schemer, C., Matthes, J. & Wirth, W. (2007, August). Trivializing the news?
    Affective context effects of commercials on the perception of television news. Paper presented to the Mass Communication & Society Division at the 2007 AEJMC convention in Washington, DC, USA.
  86. Matthes, J. (2007, Mai). Looking back while moving forward. A content analysis of media framing studies in the world’s leading communication journals, 1990-2005. Paper presented at the 2007 ICA conference Creating Communication: Content, Control, Critique in San Francisco, USA.
  87. Matthes, J. & Kohring, M. (2006, August). The content analysis of media frames: Toward improving reliability and validity. Paper presented to the Communication Theory & Methodology Division at the 2006 AEJMC convention in San Francisco, USA.
  88. Matthes, J. (2006, August). Beyond accessibility? Toward an on-line and memory-based model of framing effects. Paper presented to the Communication Theory & Methodology Division at the 2006 AEJMC convention in San Francisco, USA.
  89. Matthes, J., Schemer, C. & Wirth, W. (2006, August). More than meets the eye: Investigating the hidden impact of brand placements in television magazines. Paper presented to the Advertising Division at the 2006 AEJMC convention in San Francisco, USA.
  90. Schemer, C. & Matthes, J., Textor, S. & Wirth, W. (2006, August). Does "passing the courvoisier" always pay off? Positive and negative evaluative conditioning effects of brand placements in rap videos. Paper presented to the Advertising Division at the 2006 AEJMC convention in San Francisco, USA.
  91. Matthes, J., Wirth, W. & Schemer, C. (2005, September). Measuring the unmeasurable? Towards operationalizing on-line and memory-based political judgements in surveys. Paper presented at the WAPOR 58th Annual Conference Search for a New World Order — the Role of Public Opinion, Cannes, Frankreich.
  92. Kohring, M. & Matthes, J. (2005, Mai). Trust in news media. Development and validation of a multidimensional scale. Paper presented to the Journalism Studies Interest Group at the 2005 ICA conference Communication: Questioning the Dialogue, in New York, USA.


Abstract Based Presentations

  1. Naderer, B., Spielvogel, I., Obereder, A., & Matthes, J. (2016, November). Darstellung und Einbindung von Produktplatzierungen in deutschen Kinderfilmen. Presentation held at the annual conference of the Advertising Division of the German Communication Association (DGPuK), November 16-18, Münster, Germany.
  2. Naderer, B., Obereder, A., Spielvogel, I., & Matthes, J. (2016, November). Die Perspektive der Eltern zur Werbepraxis von Produktplatzierungen. Zu Regulierungsmaßnahmen eingebetteter Werbeformen. Presentation held at the annual conference of the Advertising Division of the German Communication Association (DGPuK), November 16-18, Münster, Germany.
  3. Heiss, R., Schmuck, D., Eicher, C., & Matthes, J. (2016, June). Citizen science as a method of data collection: Exploring the predictors of participation among school students. Paper presented at the Communication Research Methods 2016: Practices & Challenges, pre-conference to the 66th annual conference of the International Communication Association (ICA), June 9-13, Fukuoka, Japan.
  4. Naderer, B., Matthes, J., & Mestas, M. (2015, November). Do you take credit cards? The attitudinal and behavioral effects of advertising in board games targeted at children. Presentation at the 'Children, Adolescents and Advertising' ECREA Symposium, November 5-6, Madrid, Spain.
  5. Arendt, F., Marquart, F., & Matthes, J. (2013, October). Die Erforschung von negativen Einstellungen gegenüber sozialen Minderheiten im Wandel: Zur Notwendigkeit impliziter Messmethoden für die Kommunikationswissenschaft. Presentation held at the annual conference of the Austrian Communication Association (ÖGK), 17.-19.10.2013, Klagenfurt, Austria.
  6. Matthes, J. (2013, May). Explaining public distrust in news media: A cross-national panel study on the role of affects in hostile media perceptions. Presentation held at the 66th Annual World Association for Public Opinion Research (WAPOR) Conference 'Revolutions in the Measurement of World Public Opinion', 14.-16.05.2013, Boston, USA.
  7. Matthes, J. (2013, May). Toward conceptualizing and measuring debate efficacy in pulic opinion research. Presentation held at the 66th Annual World Association for Public Opinion Research (WAPOR) Conference 'Revolutions in the Measurement of World Public Opinion', 14.-16.05.2013, Boston, USA.
  8. Marquart, F., Arendt, F., & Matthes, J. (2013, May). "Nein zu kriminellen Ausländern!" Wirkungspfade rechtspopulistischer Werbung im Kontext von Salienz und egalitärer Werthaltung. Presentation held at the annual conference of the German Communication Association (DGPuK), 08.-10.05.2013, Mainz, Germany.
  9. Engesser, S., Esser, F., Reinemann, C., Scherr, S., Wonneberger, A., & Matthes J. (2013, May). Testing a new index of negativity in news: A comparison of online and offline media in Austria, Germany and Switzerland. Presentation held at the annual conference of the German Communication Association (DGPuK), 08.-10.05.2013, Mainz, Germany.
  10. Matthes, J., & Marquart, F. (2012, November). Bald fremd in unserer Heimat? Wirkung negativer visueller Frames in Wahlplakaten auf die Einstellungen gegenüber Ausländern bei niedriger gebildeten Personen. Presentation held at the annual conference of the Visual Communication division of the DGPuK, Berlin.
  11. Matthes, J. & Naderer, B. (2012, November). Zum Einfluss von Nahrungsmittelplatzierungenin Kinderfilmen: Effekt auf das Verhalten, nicht aber die Einstellungen? Presentation held at the annual conference of the Advertising Interest Group of the DGPuK, Würzburg.
  12. Arendt, F., Marquart, F., & Matthes, J. (2012, November). Unscheinbare politische Werbung? Der Einfluss positiv-beruhigender Plakatmotive auf die Korrelation zwischen impliziten und expliziten negativen Einstellungen gegenüber Ausländern. Presentation held at the annual conference of the Advertising Interest Group of the DGPuK, Würzburg.
  13. Matthes, J. (2012, May). How to test spiral of silence theory: Bringing the media back in. Presentation at the annual meeting of the International Communication Association (ICA), 23.-29.05. 2012, Phoenix/Arizona, USA.
  14. Matthes, J. (2011, November). Framing politics. An integrated approach. Presentation at the 4th NCCR Democracy Conference, 11.11. 2011, Thun, Switzerland.
  15. Matthes, J. (2011, May). Searching for the 'spiral' in the spiral of silence. Modeling true change relationships between opinion climate and opinion expression over time. Presentation accepted for presentation at the annual meeting of the International Communication Association (ICA), 22.-26.05. 2011, Boston, USA.
  16. Matthes, J. (2011, February). Zum Scheitern der Framing-Forschung: Eine (wissenschafts-)theoretische Betrachtung. Vortrag auf der gemeinsamen Jahrestagung des Arbeitskreises "Politik und Kommunikation" der DVPW und der Fachgruppe "Kommunikation und Politik" der DGPuK, February 11-13, Münster, Germany.
  17. Esser, Fr. & Matthes, J. (2010, Oktober). The challenge of mediatization and its implications for democracy. Presentation at the 3rd NCCR Democracy Conference, 28.-29.10. 2010, Thun, Switzerland.
  18. Kühne, R., Schemer, C. & Matthes, J. (2010, September). Messäquivalenz in der komparativen Forschung: Eine Bestandsaufnahme. Vortrag auf der Tagung der Fachgruppe "Methoden der Publizistik- und Kommunikationswissenschaft" der DGPuK in Wien, Österreich.
  19. Matthes, J. (2010, June). The hostile media phenomenon: Triggered by cognitive or affective involvement? Presentation to the Mass Communication Division at the annual meeting of the International Communication Association (ICA), 22.-26.06. 2010, Singapore.
  20. Matthes, J. (2009, May). Frames in mass communication: Sites of fracture. Presentation to the Mass Communication Division at the 2009 ICA convention in Chicago, USA.
  21. Matthes, J., Wirth, W., Schemer, C. & Kühne, Rinaldo (2009, Januar). Nutzen oder glauben? Zum Verhältnis von Mediennutzung, Vertrauen in die politische Berichterstattung und Politikvertrauen. Vortrag auf der Tagung der Fachgruppe Rezeptions- und Wirkungsforschung in der DGPuK in Zürich, 22.-24.01. 2009, Zürich, Schweiz.
  22. Schemer, C., Wirth, W. & Matthes, J. (2009, Januar). Wie man "Elefanten enttarnt" – Der Einfluss von sich gegenseitig neutralisierenden Medieneffekten in politischen Kampagnen. Vortrag auf der Tagung der Fachgruppe Rezeptions- und Wirkungsforschung in der DGPuK in Zürich, 22.-24.01. 2009, Zürich, Schweiz.
  23. Schemer, C., Matthes, J. & Wirth, W. (2008, September). "Method matters" beim Kausalnachweis von Medienwirkungen. Der Einfluss von statistischen Auswertungsverfahren auf das Ergebnis in Medienwirkungsstudien. Vortrag auf der Tagung der Fachgruppe "Methoden der Publizistik- und Kommunikationswissenschaft" in der DGPuK, 17.-19.9.2008, Bad Tölz, Deutschland.
  24. Matthes, J., Wirth, W. & Schemer, C. (2008, May). Understanding the consequences of trust. The effects of trust in news nedia on trust in politics. Presentation at the 2008 ICA conference Communicating for Social Impact, 22.-26.05.2008, Montreal, Canada.
  25. Matthes, J. (2008, May). Identität und Vielfalt des Framing-Ansatzes. Eine systematische Analyse der Forschungsliteratur. Vortrag auf der Jahrestagung der DGPuK in Lugano, 30.04.-02.05. 2008, Lugano, Schweiz.
  26. Schemer, C., Wirth, W. & Matthes, J. (2008, February). "Du sollst nicht sentimental werden!" Die moderierende Wirkung von Normen auf den Einfluss von Emotionen bei der politischen Urteilsbildung von Mediennutzern. Vortrag auf der gemeinsamen Jahrestagung der Fachgruppen Kommunikation und Politik der DGPuK (gemeinsam mit dem Arbeitskreis Politik und Kommunikation der DVPW) und Kommunikations- und Medienethik, 14.-15.2.2008, München, Deutschland.
  27. Wirth, W., Matthes, J. & Schemer, C. (2008, January). Product placements effektiv einsetzen: Praxisrelevante Befunde aus der experimentellen Rezeptions- und Wirkungsforschung. Vortrag auf der Tagung der Fachgruppe Rezeptions- und Wirkungsforschung in der DGPuK in Hamburg, Deutschland
  28. Schemer, C., Wirth, W. & Matthes, J. (2007, September). Affektive Mediation des Medieneinflusses auf politische Einstellungen. Zur Bedeutung affektiver Valenz und Aktivierung. Vortrag auf der 5. Tagung der Fachgruppe Medienpsychologie in der Deutschen Gesellschaft für Psychologie (DGPs), 05.-07.09.2007, Dresden, Deutschland.
  29. Matthes, J. (2007, May). The need for orientation in agenda setting theory: Testing its impact in a two-wave panel study. Presentation held at the 2007 ICA conference Creating Communication: Content, Control, Critique in San Francisco, USA.
  30. Bonfadelli, H., Matthes, J., Wirth, W., Marr, M., Schemer, C. & Friemel, T. (2007, May). Effects of campaigns – Processes of knowledge acquisition and attitude formation. Presentation held at the 2007 ICA conference Creating Communication: Content, Control, Critique in San Francisco, USA.
  31. Schemer, C., Matthes, J. & Wirth, W. (2006, October). Zum "vermeintlichen" Glaubwürdigkeits- und Qualitätsverlust von Medienangeboten durch programmintegrierte Werbung. Vortrag auf dem 1. Workshop der Forschungsgruppe Werbung in Köln, Deutschland.
  32. Matthes, J. (2006, September). Anything goes? Die inhaltsanalytische Operationalisierung von Medien-Frames in 135 internationalen Fachzeitschriftenaufsätzen, 1990-2005. Vortrag auf der 8. Jahrestagung der Fachgruppe "Methoden" der DGPuK in Zürich, Schweiz.
  33. Wirth, W. & Matthes, J. (2006, September). Konstruktoperationalisierung und – Validierung in der Kommunikationswissenschaft: Probleme und Perspektiven am Beispiel der Skalenkonstruktion. Vortrag auf der 8. Jahrestagung der Fachgruppe "Methoden" der DGPuK in Zürich, Schweiz.
  34. Schemer, C., Wirth, W. & Matthes, J. (2006, September). Out of the lab, into the field – Operationalisierung von Informationsverarbeitungsprozessen für die Umfrageforschung. Vortrag auf der 8. Jahrestagung der Fachgruppe Methoden der DGPuK in Zürich, Schweiz.
  35. Matthes, J., Schemer, C. & Wirth, W. (2005, October). Zur Wirkung von Product Placements auf Bewertung und Erinnerung. Vortrag auf dem Workshop Die Zukunft der Fernsehwerbung in Zürich, Schweiz.
  36. Schemer, C., Matthes, J. & Wirth, W. (2005, September). Werbewirkung ohne Erinnerungseffekte? Experimentelle Studien zum Mere Exposure Effekt bei Product Placements. Vortrag auf der 4. Tagung der Fachgruppe Medienpsychologie der Deutschen Gesellschaft für Psychologie (DGPs) in Erfurt, Deutschland.
  37. Matthes, J., Wirth, W. & Mögerle, U. (2005, May). Selbstbestimmung trotz Abhängigkeit? Betreuungssituation und Berufszufriedenheit des wissenschaftlichen Nachwuchses. Vortrag auf der Jahrestagung der DGPuK in Hamburg, Deutschland.
  38. Wirth, W., Matthes, J., Mögerle, U. & Prommer, E. (2005, May). Traumberuf oder Verlegenheitslösung? Der Einstieg in die Wissenschaft. Vortrag auf der Jahrestagung der DGPuK in Hamburg, Deutschland.
  39. Prommer, E., Lünenborg, M., Matthes, J., Mögerle, U. & Wirth, W. (2005, May). Gleiche Chancen für alle? Geschlechtsspezifische Befunde zur Situation des Nachwuchses. Vortrag auf der Jahrestagung der DGPuK in Hamburg, Deutschland.
  40. Kohring, M. & Matthes, J. (2005, May). Seeing is believing? Zum vermeintlichen Glaubwürdigkeitsvorsprung des Fernsehens im Vergleich zu Tageszeitung, Zeitschrift und Radio. Vortrag auf der Jahrestagung der DGPuK in Hamburg, Deutschland.
  41. Mögerle, U., Matthes, J. & Wirth, W. (2005, April). Zur Situation des wissenschaftlichen Nachwuchses in der Schweiz. Ergebnisse einer Befragung von Nachwuchswissenschaftlern bis zur Promotion. Vortrag auf der Jahrestagung der Schweizerischen Gesellschaft für Kommunikations- und Medienwissenschaft (SGKM) in Winterthur, Schweiz.
  42. Matthes, J. (2005, April). Zusammenbringen, was zusammen gehört? Zur Verknüpfung von qualitativen und quantitativen Methoden in Forschung und Lehre. Vortrag auf der Jahrestagung der Schweizerischen Gesellschaft für Kommunikations- und Medienwissenschaft (SGKM) in Winterthur, Schweiz.
  43. Matthes, J. (2004, Januar). Operationalisierung von Schemata in der Rezeptions- und Wirkungsforschung. Vortrag auf der Jahrestagung der Fachgruppe Rezeptionsforschung der DGPuK in Salzburg, Österreich.
  44. Matthes, J. (2003, September). Die Verknüpfung von qualitativen und quantitativen Methoden im Prozess der Skalenkonstruktion. Vortrag auf der 5. Jahrestagung der Fachgruppe Methoden der DGPuK in Münster, Deutschland.
  45. Kohring, M. & Matthes, J. (2002, May). Mehr als Agenda Setting? Zur Operationalisierung und empirischen Umsetzung des Frame-Ansatzes. Vortrag auf der Jahrestagung Chancen und Gefahren der Mediendemokratie der DGPuK in Dresden, Deutschland.
  46. Matthes, J. & Kohring, M. (2002, May). Vertrauen in Politik durch Vertrauen in Journalismus. Empirische Überprüfung eines Faktorenmodells journalistischer Vertrauenswürdigkeit. Vortrag auf der Jahrestagung Chancen und Gefahren der Mediendemokratie der DGPuK in Dresden, Deutschland.
  47. Suckfüll, M., Matthes, J. & Markert, D. (2001, September). Welchen Nutzen haben Rezeptionsmodalitäten? Vortrag auf der 2. Tagung der Fachgruppe Medienpsychologie der Deutschen Gesellschaft für Psychologie in Landau.
  48. Kohring, M. & Matthes, J. (2001, April). Wissenschaftskommunikation – Projekt Hochschul-Journal. Abschlusstagung mit Überblicksvortrag vor den Journal-Verantwortlichen der teilnehmenden Hochschulen und Mitgliedern des Arbeitskreises "Evaluation von Hochschul-PR" der Bundesarbeitsgemeinschaft der Hochschulpressestellen in Deutschland, FSU Jena.
  49. Suckfüll, M., Matthes, J. & Markert, D. (2001, Januar). Rezeptionsmodalitäten. Definition und Operationalisierung individueller Strategien bei der Rezeption von Filmen. Vortrag auf der Jahrestagung der Fachgruppe Rezeptionsforschung der DGPuK in Berlin.
  50. Suckfüll, M., Markert, D. & Matthes, J. (2000, Februar). Definition und Operationalisierung von Rezeptionsmodalitäten. Posterpräsentation bei der 1. Tagung der Fachgruppe Medienpsychologie der Deutschen Gesellschaft für Psychologie in Köln.