2018

  • Mayrhofer, M., Naderer, B., & Matthes, J. (2018, August). Placing brands on Facebook: How the source and context of brand posts affect brand likeability. Presentation to the Advertising Division at the AEJMC Annual Convention, August 6-9, Washington D.C., USA.
  • Matthes, J., Marquart, F., Naderer, B., Schmuck, D., & Arendt, F. (2018, August). Cause and effect: Development and state of the art of experimental communication research. Presentation to the Communication Theory and Methodology Division at the AEJMC Annual Convention, August 6-9, Washington D.C., USA.
  • Binder, A. & Naderer, B., (2018, May). Do children's food choices "go with the crowd"? The effects of peer majority cues in placements of foods high in nutritional value. Presentation at the 68th annual conference of the International Communication Association (ICA), May 24-28, Prague, Czech Republic.
  • Binder, A. & Naderer, B. (2018, May). The forbidden fruit effect. An eye-tracking study on children's visual attention and emotional arousal. Presentation at the 68th annual conference of the International Communication Association (ICA), May 24-28, Prague, Czech Republic.
  • Mayrhofer, M., Matthes, J., Naderer, B., & Einwiller, S. (2018, May). The impact of alcohol brand appearances on Facebook on purchase intention. Presentation at the 68th annual conference of the International Communication Association (ICA), May 24-28, Prague, Czech Republic. 
  • Spielvogel, I., Matthes, J., Naderer, B., & Karsay, K. (2018, May). A treat for the eyes. How food cues in media content attract children's visual attention. Presentation at the 68th annual conference of the International Communication Association (ICA), May 24-28, Prague, Czech Republic.
  • Matthes, J., & Naderer, B. (2018, May). Sugary, fatty, and prominent: Food and beverage appearances in children's movies across time, 1991-2015. Presentation at the 68th annual conference of the International Communication Association (ICA), May 24-28, Prague, Czech Republic.
  • Naderer, B., Heiss, R., & Matthes, J. (2018, May). The skilled and the interested: Investigating the interaction effect of social media literacy and political interest on exposure to political content on social network sites. Presentation at the ICA 2018 Pre-Conference Media Literacy as an Intergenerational Project: Skills, Norms, and Mediation, May 23, Munich, Germany.
  • Naderer, B., Matthes, J., Binder, A., & Mayrhofer, M. (2018). Healthy, sweet, brightly colored, and full of vitamins: Affective and cognitive persuasive strategies of food placements and children's healthy eating behavior. Presentation at at the annual conference of the American Academy of Advertising (AAA), March 22-25, New York City, New York, USA.

2017

  • Naderer, B., Aidi, A., & Sander, D. (2017, November). It's a Brand-Lovestory. Auswirkungen von Produktplatzierungen in Foto-Lovestories auf die Markenwahl. Presentation at the annual conference of the Advertising Division and PR & Organizational Communication Division of the German Communication Association (DGPuK), November 23-25, Vienna, Austria.
  • Mayrhofer, M., Matthes, J., Einwiller, S., & Naderer, B. (2017, November). Advertisement disclosures on Facebook. Presentation at the annual conference of the Advertising Division and PR & Organizational Communication Division of the German Communication Association (DGPuK), November 23-25, Vienna, Austria.
  • Matthes, J., Naderer, B., Schmuck, D., & Eicher, C. (2017, November). Argumentationsstrategien in der grünen Werbung: Ein systematischer Vergleich von 10 Ländern. Presentation at the annual conference of the Advertising Division and PR & Organizational Communication Division of the German Communication Association (DGPuK), November 23-25, Vienna, Austria.
  • Matthes, J., Naderer, B., & Schmuck, D. (2017, November). Wer sind die grünen Konsumenten? Prädiktoren für nachhaltiges Kaufverhalten im internationalen Kontext. Presentation at the annual conference of the Advertising Division and PR & Organizational Communication Division of the German Communication Association (DGPuK), November 23-25, Vienna, Austria.
  • Mayrhofer, M., Naderer, B., & Binder, A. (2017, August). The unhealthy fun: Food references in comedy series. Poster presentation to the ComSHER Division at the AEJMC Annual Convention, August 9-12, Chicago, Illinois, USA.
  • Mayrhofer, M., & Naderer, B. (2017, May) Can mass media be an alcohol educator for everyone? Investigating the effects of portrayed alcohol consequences on alcohol expectancies and attitudes and the influence of viewers' characteristics. Presentation at the 67th annual conference of the International Communication Association (ICA), May 25-29, San Diego, USA.
  • Naderer, B., Matthes, J., Binder, A., Marquart, F., Mayrhofer, M., Obereder, A., & Spielvogel, I. (2017, May). Shaping children's healthy eating habits with food placements? Healthy and unhealthy food placements in movies, children's BMI, food-related parental mediation strategies, and food choice. Presentation at the 67th annual conference of the International Communication Association (ICA), May 25-29, San Diego, USA.
  • Naderer, B., Matthes, J., & Spielvogel, I. (2017, May). How brands appear in children's movies. A systematic content analysis of the past 25 years. Presentation at the 67th annual conference of the International Communication Association (ICA), May 25-29, San Diego, USA.


2016

  • Naderer, B., Spielvogel, I., Obereder, A., & Matthes, J. (2016, November). Darstellung und Einbindung von Produktplatzierungen in deutschen Kinderfilmen. Presentation held at the annual conference of the Advertising Division of the German Communication Association (DGPuK), November 16-18, Münster, Germany.
  • Naderer, B., Obereder, A., Spielvogel, I., & Matthes, J. (2016, November). Die Perspektive der Eltern zur Werbepraxis von Produktplatzierungen. Zu Regulierungsmaßnahmen eingebetteter Werbeformen. Presentation held at the annual conference of the Advertising Division of the German Communication Association (DGPuK), November 16-18, Münster, Germany.
  • Naderer, B., Matthes, J., & Zeller, P. (2016, August). Placing snacks in children's movies: Cognitive, evaluative, and conative effects of product placements with character product interaction. Presentation to the Advertising Division at the AEJMC Annual Convention, August 4-7, Minneapolis, USA.
  • Naderer, B., Marquart, F., Mayrhofer, M., & Spielvogel, I. (2016, June). Children's attitudinal and behavioral reactions to product placements: Do parental mediations and family conversations matter? Presentation at the 66th annual conference of the International Communication Association (ICA), June 9-13, Fukuoka, Japan.
  • Schmuck, D. &, Naderer, B. (2016, June). Misleading consumers with green advertising? Comparing the effects of false andvague greenwashing claims. Ppresentation at the 66th annual conference of the International Communication Association (ICA), June 9-13, Fukuoka, Japan.
  • Naderer, B., & Karsay, K. (2016, January). Detecting the persuasive intent of product placements in photo-love-stories. Consequences for brand recall and brand evaluation. Presentation at the Annual Conference of the Media Audiences and Effects Division of the German Communication Association (DGPuK), January 28-30, Amsterdam, Netherlands.


2015

  • Naderer, B., Matthes, J., & Mestas, M. (2015, November). Do you take credit cards? The attitudinal and behavioral effects of advertising in board games targeted at children. Presentation at the 'Children, Adolescents and Advertising' ECREA Symposium, November 5-6, Madrid, Spain.
  • Schmuck, D., & Matthes, J., Naderer, B., & Beaufort, M. (2015, May). Effects of environmental brand attributes and nature imagery in green advertising on brand attitude and purchase intention. Presentation at the 65th annual conference of the International Communication Association (ICA), May 21-25, San Juan, Puerto Rico. 
  • Matthes, J., Marquart, F., Naderer, B., Arendt, F., Schmuck, D., & Adam, K. (2015, May). Questionable research practices in experimental communication research: A systematic analysis from 1980 to 2013. Presentation at the 65th annual conference of the International Communication Association (ICA), May 21-25, San Juan, Puerto Rico.
  • Arendt, F., Naderer, B., Abdollahi, M., Mittelberger, A., Surzhyk, O., & Zhou, L. (2015, May). Food choice in children: Television Commercials and fading behavioral effects. Presentation at the 65th annual conference of the International Communication Association (ICA), May 21-25, San Juan, Puerto Rico.


2014

  • Matthes, J., & Naderer, B. (2014, August). The "Boomerang Effect" of disclosures: How placement disclosures affect brand memory, persuasion knowledge, and brand attitude. Paper presented to the Advertising Division at the AEJMC Convention, August 5-9, Montréal, Canada.


2012

  • Matthes, J., & Naderer, B. (2012, November). Zum Einfluss von Nahrungsmittel-platzierungen in Kinderfilmen: Effekt auf das Verhalten, nicht aber die Einstellungen? Presentation held at the annual conference of the Advertising Interest Group of the German Communication Association, November 21-23, Würzburg, Germany.