Year: 2026

  • Brandstetter, C., Neureiter, A., Binder, A., & Matthes, J. (2026, November). Greenwashing or green innovation? Consumer perceptions of artificial intelligence in corporate sustainability communication and its effects on brand outcomes. Presentation at the annual conference of the Advertising Communication Division of the German Communication Association (DGPuK), November 25-27, Innsbruck, Austria.
  • Kirchmair, T., Brandstetter, C., Neureiter, A., Binder, A., Balaban, D. C., Mucundorfeanu, M., & Matthes, J. (2026, November). Immersiveness and AI disclosure in green advertising: Experiential and evaluative pathways to persuasion. Presentation at the annual conference of the Advertising Communication Division of the German Communication Association (DGPuK), November 25-27, Innsbruck, Austria.
  • Matthes, J., Brandstetter, C., Kirchmair, T., Binder, A., Neureiter, A., Ahmad, M. B., Chuenterawong, P., & Jang, J. (2026, August). Fueling environmental anxiety, anger, guilt, or efficacy? Environmental influencers shape sustainable consumption across the globe. Presentation to the International Communication Division at the AEJMC Annual Convention, August 5-8, New Orleans, LA, USA.
  • Brandstetter, C., Kirchmair, T., Mucundorfeanu, M., Balaban, D. C., Neureiter, A., & Matthes, J. (2026, June). More is not always better: How high levels of green advertising exposure trigger overload and undermine sustainable consumption intentions. Presentation at the 24th International Conference on Research in Advertising (ICORIA), June 25-27, Barcelona, Spain.
  • Brandstetter, C., Neureiter, A., & Matthes, J. (2026, June). Same shade of green? The effect of AI disclosures in functional and emotional green advertising. Presentation to the Mass Communication Division at the 76th annual conference of the International Communication Association (ICA), June 4-8, Cape Town, South Africa.


Year: 2025

  • Matthes, J., Neureiter, A., Kirchmair, T., Ahmad, M. B., Binder, A., Brandstetter, C., Chuenterawong, P., & Jang, J. (2025, August). Does social media use make us more environmentally knowledgeable or more eco-anxious? A multi-country investigation. Presentation to the International Communication Division at the AEJMC Annual Convention, August 7-10, San Francisco, CA, USA.