Year: 2022

  • Noronha, I., Harm, K., Saumer, M., Neureiter, A., & Matthes, J. (2022, June). Fem-vertised and fem-washed ads on Instagram: How do they affect the attitude towards the brand and purchase intention? Presentation at the 20th International Conference on Research in Advertising (ICORIA), June 23-25, Prague, Czech Republic.
  • Matthes, J., Nanz, A., Kaskeleviciute, R., Reiter, F., Freiling, I., Neureiter, A., Stubenvoll, M., Sherrah, S. E., Juricek, S., Munzir, A. A., & Noronha, I. (2022, May). The way we use social media matters: A panel study on passive vs. active social media use, news avoidance, and affective polarization. Presentation to the Mass Communication Division at the (hybrid) 72nd annual conference of the International Communication Association (ICA), May 26-30, Paris, France.