Year: 2022

  • Hirsch, M., Stubenvoll, M., Binder, A., & Matthes, J. (2022, May). Beneficial or harmful? The role of (mis)fit of targeted political advertising on perceived manipulative intent as well as benefits and harms for democracy. Presentation to the Political Communication Division at the (hybrid) 72nd annual conference of the International Communication Association (ICA), May 26-30, Paris, France.
  • Kruikemeier, S., Chu, X., Stubenvoll, M., Noetzel, S., Otto, L., Matthes, J., & Lecheler, S. (2022, May). The differential effects of data-driven campaigning: A literature review. Presentation to the Mass Communication Division at the (hybrid) 72nd annual conference of the International Communication Association (ICA), May 26-30, Paris, France.
  • Matthes, J., Nanz, A., Kaskeleviciute, R., Reiter, F., Freiling, I., Neureiter, A., Stubenvoll, M., Sherrah, S. E., Juricek, S., Munzir, A. A., & Noronha, I. (2022, May). The way we use social media matters: A panel study on passive vs. active social media use, news avoidance, and affective polarization. Presentation to the Mass Communication Division at the (hybrid) 72nd annual conference of the International Communication Association (ICA), May 26-30, Paris, France.
  • Neureiter, A., Stubenvoll, M., & Matthes, J. (2022, March). Advocating green consumption: Environmental compensation claims in advertising, perceived greenwashing, and boycotting as well as buycotting intentions. Presentation at the (hybrid) annual conference of the American Academy of Advertising, March 24-27, St. Petersburg, USA.
  • Noetzel, S., Stubenvoll, M., Binder, A., & Matthes, J. (2022, March). How to avoid targeted campaign ads. Predicting reactive and preventive avoidance behaviors toward targeted political advertising. Presentation at the (hybrid) annual conference of the American Academy of Advertising, March 24-27, St. Petersburg, USA.


Year: 2021

  • Stubenvoll, M., Freiling, I., & Matthes, J. (2021, September). Resistant and misinformed: Understanding the psychological drivers of COVID-19 misperceptions. Presentation at the (virtual) 3rd Multidisciplinary International Symposium on Disinformation in Open Online Media (MISDOOM), September 21-22.
  • Stubenvoll, M., & Binder, A. (2021, August). When deception backfires: Attitudinal and chilling effects of targeted advertising on social media. Poster presentation to the Advertising and Communication Theory and Methodology Divisions at the (virtual) AEJMC Annual Convention, August 4-7.
  • Stubenvoll, M., Binder, A., Noetzel, S., Hirsch, M., & Matthes, J. (2021, August). Living is easy with eyes closed: Avoidance of targeted political advertising in response to privacy concerns, perceived personalization and overload. Presentation to the Political Communication Division at the (virtual) AEJMC Annual Convention, August 4-7.
  • Stubenvoll, M., & Matthes, J. (2021, May). Who is at fault for falsehoods? Conceptualizing the prevalence of mis-and disinformation (PPMD) and its consequences for media trust. Presentation to the Political Communication Division at the (virtual) 71st annual conference of the International Communication Association (ICA), May 27-31.
  • Neureiter, A., Stubenvoll, M., Kaskelevicute, R., & Matthes, J. (2021, May). Trust in science, perceived media exaggeration about COVID-19, and social distancing behavior. Presentation to the Mass Communication Division at the (virtual) 71st annual conference of the International Communication Association (ICA), May 27-31.
  • Binder, A., Stubenvoll, M., Hirsch, M., & Matthes, J. (2021, March). Why am I getting this ad? How the degree of political targeting and political fit affects persuasion knowledge, voter attitudes, and online privacy behaviors. Presentation at the (virtual) annual conference of the American Academy of Advertising, March 20.


Year: 2020

  • Matthes, J., Hirsch, M., Stubenvoll, M., Binder, A., Kruikemeier, S., Lecheler, S., & Otto, L. (2020, August). Personalized political advertising dampens trust in democracy but increases political interest: Evidence from a panel study. Presentation to the Political Communication Division at the (virtual) AEJMC Annual Convention, August 6-9.
  • Stubenvoll, M., & Matthes, J. (2020, May). Four paths to misperceptions: Evidence from a panel study on resistance against factual journalistic evidence. Presentation at the (virtual) 70th annual conference of the International Communication Association (ICA), May 20-26.
  • Stubenvoll, M., & Neureiter, A. (2020, May). Fight or flight: How advertising for air travel triggers moral disengagement. Presentation at the (virtual) 70th annual conference of the International Communication Association (ICA), May 20-26.


Year: 2019

  • Matthes, J., Nanz, A., Heiss, R., & Stubenvoll, M. (2019, August). Processing news on social media: The political incidental news exposure model. Presentation to the Communication Theory and Methodology Division at the AEJMC Annual Convention, August 7-10, Toronto, Canada.
  • Stubenvoll, M., Binder, A., & Mayrhofer, M. (2019, June). Disclosure for some? How does privacy concern influence the effectiveness of disclosing sponsorship? Paper presented at the 18th International Conference on Research in Advertising (ICORIA), June 27-29, Krems, Austria.
  • Stubenvoll, M. (2019, May). Why corrections of numerical misinformation fail: Anchoring effects of inaccurate numbers in the news. Presentation at the 69th annual conference of the International Communication Association (ICA), May 24-28, Washington, D.C., USA.
  • Stubenvoll, M., & Heiss, R. (2019, May). Media trust under threat: Antecedents and consequences of "fake news" perceptions on social media. Presentation at the 69th annual conference of the International Communication Association (ICA), May 24-28, Washington, D.C., USA.
  • Mayrhofer, M., Stubenvoll, M., von Sikorski, C., & Matthes, J. (2019, April). Kommunikation als Verantwortung? Interne und externe Wahrnehmung von Verantwortungsfaktoren am Beispiel der Universität Wien. Presentation at the conference "Kommunikationswissenschaftliche Tage 2019" of the Austrian Society of Communication (ÖGK), April 25-27, Vienna, Austria.