Melanie Hirsch, MSc BA BA

Predoctoral Researcher

Währinger Straße 29 (R. 7.43), 1090 Vienna

✆  +43-1-4277-493 33
✉  melanie.hirsch@univie.ac.at

Consultation: Based upon prior agreement

Melanie Hirsch is a Ph.D. Candidate at the Department of Communication at the University of Vienna since August 2019. She studied translation studies and political science at the University of Innsbruck and communication science at the University of Vienna. Her main research interests include the effects of targeted political advertising, media psychology and social media.



Awards & Acknowledgements

  • 2021, August
    First Place Paper Award for the paper "Living is easy with eyes closed: Avoidance of targeted political advertising in response to privacy concerns, perceived personalization and overload", Political Communication Division, (virtual) AEJMC annual convention (as a co-author of Marlis Stubenvoll, Alice Binder, Selina Noetzel & Jörg Matthes)
  • 2021, June
    Best Student Paper Award for the paper "The influence of issue fit and political fit of targeted political advertising on party evaluation and chilling effects", (virtual) 19th International Conference on Research in Advertising (ICORIA) (co-authors: Alice Binder, Jörg Matthes)