Melanie Hirsch, MSc BA BA

Predoctoral Researcher

Währinger Straße 29 (R. 7.43), 1090 Vienna
T: +43-1-4277-493 33
eFax: +43-1-4277-8493 33

Consultation: Based upon prior agreement


Melanie Hirsch is a Ph.D. Candidate at the Department of Communication at the University of Vienna since August 2019. She studied translation studies and political science at the University of Innsbruck and communication science at the University of Vienna. Her main research interests include the effects of targeted political advertising, media psychology and social media.

Awards & Acknowledgements

  • 2021
    Best Student Paper Award for the paper "The influence of issue fit and political fit of targeted political advertising on party evaluation and chilling effects", (virtual) 19th International Conference on Research in Advertising (ICORIA) (co-authors: Alice Binder, Jörg Matthes)