Welcome!
As a part of the Department of Communication of the University of Vienna, the Vienna Advertising and Media Psychology (AdMe) Research Group deals with the impact of modern media environments on people's thinking, behavior, and opinions. The research focus of our group includes areas such as marketing communication, advertising effectiveness, hybrid forms of advertising, political advertising, as well as the cognitive, emotional, and behavioral effects of mass media more generally. Working with quantitative and qualitative social science methods, we integrate scholarship from communication science, social psychology, political science, and marketing.
NEWS
- November 24, 2025
Publication alert! The article Not so ephemeral after all. Longitudinal associations between emerging adults' engagement with ephemeral social media features, production stress, and social capital by Michaela Forrai, Kevin Koban, and Jörg Matthes (doi:10.5817/CP2025-5-1) can now be accessed in the journal Cyberpsychology: Journal of Psychosocial Research on Cyberspace.
- November 18, 2025
New publication: Communication and Change just published Jörg Matthes's and Sofie Vranken's paper on The end of experimental research as we know it? A perspective on generative artificial intelligence in communication science (doi:10.1007/s44382-025-00019-8).
- October 27, 2025
Successful PhD defense! We are very proud to announce that Jaroslava Kaňková just defended her dissertation entitled With great power comes great responsibility: Misleading health messaging by social media influencers – Characteristics, effects, and countering strategies with distinction ("summa cum laude").
Congratulations, Dr. Jara!
- October 17, 2025
New article available! The journal Frontiers in Political Science now released the article From sparks to action: The role of political influencers for young adults’ political efficacy and political participation in Austria, Hong Kong, Indonesia, and Serbia (doi:10.3389/fpos.2025.1620631) by Atika Munzir, Ariadne Neureiter, Jörg Matthes, Michael Chan, and Ljubisa Bojic.
- October 15, 2025
The dates and topics of this semester's research colloquium are now available. As usual, we invite everyone to join us on interesting debates. Please also check who's given a talk at our colloquium in the past years.
- October 9, 2025
New publication available! Jaroslava Kaňková's, Alice Binder's, and Jörg Matthes's article titled It's true, but still harmful: Examining the effects of overgeneralized health messages by social media influencers using two pre-registered experiments (doi:10.1080/10810730.2025.2566712) can now be accessed in the Journal of Health Communication.
- October 7, 2025
Award win! Thomas Kirchmair and Aleksandra Lazić were recently honored with the Klaus Schönbach Research Award (2nd place) of the Department of Communication. The award aims to support PhD students and postdocs to pursue, hone, and enhance their own international line of research. Thomas and Aleksandra received the award for their proposed project entitled The cognitive costs of convenience – How cognitive offloading to AI affects memory accuracy, critical thinking, and creativity, which they will pursue during the upcoming months.