Welcome!

As a part of the Department of Communication of the University of Vienna, the Vienna Advertising and Media Psychology (AdMe) Research Group deals with the impact of modern media environments on people's thinking, behavior, and opinions. The research focus of our group includes areas such as marketing communication, advertising effectiveness, hybrid forms of advertising, political advertising, as well as the cognitive, emotional, and behavioral effects of mass media more generally. Working with quantitative and qualitative social science methods, we integrate scholarship from communication science, social psychology, political science, and marketing.


NEWS

 

  • December 9, 2024
    New paper published! The Journal of Information Technology & Politics just released the article Angry tweets. How uncivil and intolerant elite communication affects political distrust and political participation intentions (doi:10.1080/19331681.2024.2433760), a collaboration between Melanie Saumer, Kateryna Maikovska, Ariadne Neureiter, Anastasia Čepelova, Hendrik van Scharrel, and Jörg Matthes.
  • October 30, 2024
    Top Dissertation Award!
    We are very happy to announce that the Austrian Political Science Association (ÖGPW) honored our former team member Franz Reiter with the ÖGPW-Nachwuchspreis 2024 (Young Talent Award)! Franz will receive the award at the associations' general assembly at the end of November for his dissertation entitled Dirty Campaigning in Electoral Communication: Perceptions and Effects, which he completed in May 2024 with "summa cum laude".

    Congratulations, dear Franz!
  • October 22, 2024
    Award win! Alongside Kathleen Beullens and Femke Geusens (KU Leuven, Belgium), Sofie Vranken will be honored with the Yearly Award for Science Communication by the Royal Flemish Academy of Belgium for Science and the Arts (KVAB) for their ongoing project #Smokefree. The award ceremony will take place in November.
  • October 17, 2024
    More publications! Kevin Koban's collaboration with Marieke S. Wieringa entitled Think once, think again: Exploring the harm-made mind effect through dual-process theory (doi:10.1007/s12369-024-01179-1) is now availabe (online first) in the International Journal of Social Robotics.
  • October 16, 2024
    Job alert! We are looking for a student research assistant to work with us in the European Union-funded project ENCODE (10h/week in November 2024). The task will be to support conducting desk research on the Austrian media & political system and the role of emotions in Austrian politics as well as interviewing policymaker(s).
     
    If you study in our Bachelor's or Master's program, enjoy working in a team, and have excellent written and spoken German and English skills, please consider applying. Requirements: A brief letter of motivation, CV & transcript of records to be sent via email to Mario Freyer and Ruta Kaskeleviciute as soon as possible.
  • October 15, 2024
    Successful PhD defense! We are very proud to announce that Helena Knupfer just defended her dissertation entitled Right-Wing Terrorism in the Media: Contents, Effects, and Correlates with distinction ("summa cum laude").

    Congratulations, Dr. Helena!