2018

  • Naderer, B., Matthes, J., Binder, A., & Mayrhofer, M. (2018). Healthy, sweet, brightly colored, and full of vitamins: Affective and cognitive persuasive strategies of food placements and children's healthy eating behavior. Presentation at at the annual conference of the American Academy of Advertising (AAA), March 22-25, New York City, New York, USA.


2017

  • Mayrhofer, M., Naderer, B., & Binder, A. (2017, August). The unhealthy fun: Food references in comedy series. Poster presentation to the ComSHER Division at the AEJMC Annual Convention, August 9-12, Chicago, Illinois, USA.
  • Naderer, B., Matthes, J., Binder, A., Marquart, F., Mayrhofer, M., Obereder, A., & Spielvogel, I. (2017, May). Shaping children's healthy eating habits with food placements? Healthy and unhealthy food placements in movies, children's BMI, food-related parental mediation strategies, and food choice. Presentation at the 67th annual conference of the International Communication Association (ICA), May 25-29, San Diego, USA.
  • von Sikorski, C., Schmuck, D., Matthes, J., & Binder, A. (2017, May). "Muslims are not terrorists": Islamic State coverage, journalistic differentiation between terrorism and Islam, fear reactions, and attitudes toward Muslims. Presentation at the 67th annual conference of the International Communication Association (ICA), May 25-29, San Diego, USA.