University Education

• 2019
  Ph.D. in Journalism and Communication Studies, Department of Communication, University of Vienna, Austria (Supervisor: Jörg Matthes)

• 2015
  M.Sc in Marketing, Vienna University of Economics and Business

• 2014
  Exchange semester, Queen's University MBA program, Canada B.A. Journalism and Communication Studies, Department of Communication, University of Vienna

• 2013
  B.Sc. in Business, Economics & Social Sciences, Vienna University of Economics and Business

• 2012
  Exchange semester, University of Georgia, USA

Academic Positions • Professional Experience

• Since 03/2023
  Senior Lecturer of Advertising at the Department of Communication, University of Vienna

• 2021-2022
  Postdoctoral researcher at the Department of Communication, University of Vienna
  Project: Concept for Marketing/Communication for the Disease Management Program Chronic Heart Failure (funded by the Austrian Health Insurance Fund • ÖGK)
  PI: Jörg Matthes

• 07/2015-01/2019
  Predoctoral researcher at the Department of Communication, University of Vienna
  Supervisor: Jörg Matthes

• 04/2015-07/2015
  Research assistant at the Department of Communication, University of Vienna
  Project: Food Product Placements in Children’s Movies: Content, Mechanisms and Protective Measures
  PI: Jörg Matthes

• 03/2015-06/2015
  Tutor for the lecture STEP 6, Department of Communication, University of Vienna