2017

  • Mayrhofer, M., Naderer, B., & Binder, A. (2017, August). The unhealthy fun: Food references in comedy series. Poster presentation to the ComSHER Division at the AEJMC Annual Convention, August 9-12, Chicago, Illinois, USA.
  • Mayrhofer, M. (2017, May) Laughing about a health risk? Alcohol in comedy series and its connection to humor. Presentation at the 67th annual conference of the International Communication Association (ICA), May 25-29, San Diego, USA.
  • Mayrhofer, M. & Naderer, B. (2017, May) Can mass media be an alcohol educator for everyone? Investigating the effects of portrayed alcohol consequences on alcohol expectancies and attitudes and the influence of viewers' characteristics. Presentation at the 67th annual conference of the International Communication Association (ICA), May 25-29, San Diego, USA.
  • Naderer, B., Matthes, J., Binder, A., Marquart, F., Mayrhofer, M., Obereder, A., & Spielvogel, I. (2017, May). Shaping children's healthy eating habits with food placements? Healthy and unhealthy food placements in movies, children's BMI, food-related parental mediation strategies, and food choice. Presentation at the 67th annual conference of the International Communication Association (ICA), May 25-29, San Diego, USA.


2016

  • Mayrhofer, M., & Matthes, J. (2016, August). Drinking at work: The portrayal of alcohol in workplace-related TV dramas. Paper presented to the Mass Communication and Society Division at the AEJMC Annual Convention, August 4-7, Minneapolis, USA.
  • Naderer, B., Marquart, F., Mayrhofer, M., & Spielvogel, I. (2016, June). Children's attitudinal and behavioral reactions to product placements: Do parental mediations and family conversations matter? Paper accepted for presentation at the 66th annual conference of the International Communication Association (ICA), June 9-13, Fukuoka, Japan.