Welcome!

As a part of the Department of Communication of the University of Vienna, the Vienna Advertising and Media Psychology (AdMe) Research Group deals with the impact of modern media environments on people's thinking, behavior, and opinions. The research focus of our group includes areas such as marketing communication, advertising effectiveness, hybrid forms of advertising, political advertising, as well as the cognitive, emotional, and behavioral effects of mass media more generally. Working with quantitative and qualitative social science methods, we integrate scholarship from communication science, social psychology, political science, and marketing.


NEWS

 

  • January 9, 2025
    Successful PhD defense!
    We are very proud to announce that Selina Noetzel just defended her dissertation entitled Why am I seeing this? Cognitive, attitudinal, and behavioral effects of online political microtargeting with distinction ("summa cum laude").

    Congratulations, Dr. Selina!
  • January 9, 2025
    New AdMe position!
    We are currently looking to hire a predoctoral researcher to join our European Union-funded research project ENCODE. If you are interested in working within our research group, please check here for further details. The deadline for applications ist January 27, 2025.
  • December 9, 2024
    New paper published! The Journal of Information Technology & Politics just released the article Angry tweets. How uncivil and intolerant elite communication affects political distrust and political participation intentions (doi:10.1080/19331681.2024.2433760), a collaboration between Melanie Saumer, Kateryna Maikovska, Ariadne Neureiter, Anastasia Čepelova, Hendrik van Scharrel, and Jörg Matthes.
  • October 30, 2024
    Top Dissertation Award!
    We are very happy to announce that the Austrian Political Science Association (ÖGPW) honored our former team member Franz Reiter with the ÖGPW-Nachwuchspreis 2024 (Young Talent Award)! Franz will receive the award at the associations' general assembly at the end of November for his dissertation entitled Dirty Campaigning in Electoral Communication: Perceptions and Effects, which he completed in May 2024 with "summa cum laude".

    Congratulations, dear Franz!