Welcome!

As a part of the Department of Communication of the University of Vienna, the Vienna Advertising and Media Psychology (AdMe) Research Group deals with the impact of modern media environments on people's thinking, behavior, and opinions. The research focus of our group includes areas such as marketing communication, advertising effectiveness, hybrid forms of advertising, political advertising, as well as the cognitive, emotional, and behavioral effects of mass media more generally. Working with quantitative and qualitative social science methods, we integrate scholarship from communication science, social psychology, political science, and marketing.


NEWS

 

  • February 20, 2025
    The dates and topics of this semester's research colloquium are now available. As usual, we invite everyone to join us on interesting debates. Please also check who's given a talk at our colloquium in the past years.
  • February 16, 2025
    Top AdMe job placement! Melanie Hirsch, who has been an integral part of our team since 2019, follows her former colleagues Marlis Stubenvoll and Selina Noetzel and just joined the Department of Media and Communications of the University of Klagenfurt (Austria) as a Senior Scientist.

    Prior to becoming an AdMe member, Melanie studied Translation Studies as well as Political Science at the University of Innsbruck, Austria. In 2019, she completed our English-speaking Master Program in Communication Science and commenced her doctoral studies in August 2019 under the supervision of Jörg Matthes. In February 2024, she defended her thesis entitled Political and issue fit of targeted political advertising on social media: Perceptions, evaluations, and behavioral intentions with distinction ("summa cum laude"). Since March 2024, she was working as a Senior Scientist within our team.

    Congratulations, dear Melanie! We wish you all the best for your personal and academic future.
  • February 16, 2025
    Another paper published! The article The relationship between incidental news exposure and political participation: A cross-country, multilevel analysis (doi:10.1080/21670811.2024.2436548) by a group of authors led by Jörg Matthes just appeared in Digital Journalism.
  • February 7, 2025
    Top Dissertation Award!     We are very proud to announce that at the Etmaal 2025 conference in Bruges, Belgium, Sofie Vranken received the NeFCA Dissertation Award 2023 by the Netherlands | Flanders Communication Association. Sofie defended her dissertation entitled Disentangling alcohol-related social media effects: A mixed-method approach to explore the role of different socialization agents and different social media message types at KU Leuven supervised by Kathleen Beullens with distinction in October 2023.

    Congrats, dear Sofie!
  • February 4, 2025
    Another AdMe position! We are now also advertising a temporary Senior Scientist position (March-August 2025) within our team. If you would like to take a closer look at the requirements, please check here for more details.
  • February 3, 2025
    Top AdMe job placement! Selina Noetzel, who was part of our team since 2020, has recently started a position as Postdoctoral Researcher at the Department of Media and Communications of the University of Klagenfurt (Austria).

    Prior to becoming an AdMe member, Selina studied Sports Management and Communication at the German Sport University Cologne. She completed our English-speaking Master Program in Communication Science (MSc: 2019) and commenced her doctoral studies in 2020 under the supervision of Jörg Matthes. Selina worked in projects such as the Image Study of the University of Vienna and the NORFACE consortium before obtaining a prestigious sowi:docs grant to conduct her PhD. In January 2025, she defended her thesis entitled Why am I seeing this? Cognitive, attitudinal, and behavioral effects of online political microtargeting with distinction ("summa cum laude").

    Congratulations, dear Selina! We wish you all the best for your personal and academic future.