Welcome!
As a part of the Department of Communication of the University of Vienna, the Vienna Advertising and Media Psychology (AdMe) Research Group deals with the impact of modern media environments on people's thinking, behavior, and opinions. The research focus of our group includes areas such as marketing communication, advertising effectiveness, hybrid forms of advertising, political advertising, as well as the cognitive, emotional, and behavioral effects of mass media more generally. Working with quantitative and qualitative social science methods, we integrate scholarship from communication science, social psychology, political science, and marketing.
NEWS
- April 23, 2025
Article available! Yesterday, Cyberpsychology: Journal of Psychosocial Research on Cyberspace published the research article Artificial presence, real-life influence? Effects of CGI influencers on young adults' health behavior intentions (doi:10.5817/CP2025-2-3), co-authored by Melanie Saumer, Ariadne Neureiter, and Jörg Matthes, among others.
- April 9, 2025
New AdMe position! We are currently looking to hire a Predoctoral Researcher to join our team. If you are interested in working within our research group, please check the University of Vienna's Recruiting Portal here for further details. The deadline for applications for this position is May 1.
- April 7, 2025
New papers published! The scoping review Platform-led content moderation through the bystander lens: A systematic scoping review (doi:10.1080/1369118X.2025.2483836) by Rinat Meerson, Kevin Koban, and Jörg Matthes was now released by Information, Communication & Society.
Further, Journalism Studies today published the article Victims of Islamist and right-wing terrorism in the press: Identifiability and humanization (doi:10.1080/1461670X.2025.2482987) a collaboration by Helena Knupfer, Ruta Kaskeleviciute, Jörg Matthes, and Hendrik van Scharrel.
- April 1, 2025
Top AdMe job placement! Ruta Kaskeleviciute, who has been an integral part of our team since 2019, is today joining the Department of Media and Communication at the Ludwig-Maximilians-University of Munich, Germany. In Munich, she will work within Professor Anna Sophie Kümpel's lab as a postdoctoral researcher.
Ruta completed our department's English-speaking Master Program in Communication Science in November 2018. From 2019 to 2024, she was a predoctoral researcher under the supervision of Jörg Matthes within our research group. In April 2024, she defended her doctoral thesis entitled Perceptions and effects of mediated terrorism: An intergroup approach with distinction ("summa cum laude"). Since June 2024, she was working as a postdoctoral researcher within the European Union-funded project ENCODE.
Congratulations, dear Ruta! We wish you all the best for your personal and academic future.
- March 28, 2025
New article available! The content analysis How healthy and unhealthy food and beverages appear in movies and series for children: A comprehensive content analysis (doi:10.1016/j.jneb.2025.01.012) by Alice Binder, Jörg Matthes et al. has just been released by the Journal of Nutrition Education and Behavior.
- March 24, 2025
Another new AdMe member! We are delighted to welcome Tamás Tóth, who joined us today as a Senior Scientist. Tamás studied Communication Science (BA) and Communication and Media Studies (MA) at the Budapest Metropolitan University, Hungary. In 2021, he completed his doctoral studies in political communication and populism studies at the Corvinus University of Budapest. In the recent past, he has been conducting research at the Ludovika University of Public Service as well as the McDaniel College Budapest.
Welcome to Vienna and AdMe, dear Tamás!
- March 17, 2025
New AdMe member! We are super happy to welcome Aleksandra Lazić within our group as a predoctoral researcher. Aleksandra studied Journalism and Communication Science at our Department and completed her master studies in 2024.
A very warm welcome to our research group, dear Aleksandra!