Welcome!
As a part of the Department of Communication of the University of Vienna, the Vienna Advertising and Media Psychology (AdMe) Research Group deals with the impact of modern media environments on people's thinking, behavior, and opinions. The research focus of our group includes areas such as marketing communication, advertising effectiveness, hybrid forms of advertising, political advertising, as well as the cognitive, emotional, and behavioral effects of mass media more generally. Working with quantitative and qualitative social science methods, we integrate scholarship from communication science, social psychology, political science, and marketing.
NEWS
- June 30, 2025
New AdMe position! We are currently looking to fill the position of a teaching assistant to support Professor Matthes's teaching activities. If you are interested in joining us, please check UNIVIE's Recruiting Portal here for further details.
- June 24, 2025
Awards at ICA 2025 in Denver! For their submission entitled "What are you looking at?!?" An eye-tracking experiment on anti-LGBTQIA+ online hostility under prototypical mobile information consumption conditions, Kevin Koban and Melanie Saumer received a Top Faculty Paper Award by ICA's Mobile Communication Division.
Further, our former team member Ruta Kaskeleviciute was honored with the prestigious 2025 ICA Kyoon Hur Dissertation Award by the Mass Communication Division. Ruta received the award for her outstanding dissertation Perceptions and effects of mediated terrorism: An intergroup approach, completed in 2024 and supervised by Jörg Matthes.
- June 24, 2025
New paper out now! Kathrin Karsay's, Marina F. Thomas's, and Jörg Matthes's work on Inspiration for perspiration? Two experiments testing the psychological effects of fitspiration (doi:10.1037/ppm0000605) has now been published in Psychology of Popular Media.
- June 16, 2025
New AdMe member! We are delighted to announce that Simone Moser today joins us as a Predoctoral Researcher. Prior to joining our research group, Simone studied Psychology at the Universities of Regensburg (Germany, B.Sc., 2021) and Vienna (MSc, 2024).
A very warm welcome to AdMe, dear Simone!
- June 10, 2025
Article published! Computers in Human Behavior just released the paper Help me, Doctor AI? A cross-national experiment on the effects of disease threat and stigma on AI health information-seeking intentions (doi:10.1016/j.chb.2025.108718), co-authored by Jörg Matthes.
- June 3, 2025
Two new papers available! A couple of new publications by members of our research group have recently been published in New Media & Society and Computers in Human Behavior, respectively. You can find the full citations below:
Saumer, M., Koban, K., & Matthes, J. (2025). Digital she-nanigans: Social media users' response toward online hostilities targeting a female science communicator with marginalized identities. New Media & Society. Advance online publication. https://doi.org/10.1177/14614448251342242
Matthes, J., Nguyen, G., Koban, K., Meerson, R., Khaleghipour, M., Garner, D., Bührer, S., & Kirchmair, T. (2025). Discursive consequences of social media hostility: Chilling effects, avoidance, and intervention behaviors of emerging adults in the U.S. and Indonesia. Computers in Human Behavior, 171, 108704. https://doi.org/10.1016/j.chb.2025.108704
- May 21, 2025
Call for Papers: Special Issue in the Journal of Broadcasting & Electronic Media!
The Journal of Broadcasting & Electronic Media just published a Call for Papers for a special issue on the topic of Trust in Generative AI: Foundations, Drivers, and Implications. The special issue will be edited by Jörg Matthes, Terry Flew (The University of Sydney), and Jingyuan Shi (Hong Kong Baptist University).
All submissions will be subject to a double-blind peer review process. The deadline for submissions is November 15, 2025. All relevant information can be found here.
- May 14, 2025
New publication! Mass Communication and Society recently published the article Illusory superiority about misinformation detection and its relationship to knowledge and fact-checking intentions: Evidence from 18 countries (doi:10.1080/15205436.2025.2495206), a collaboration of a group of international scholars including Jörg Matthes.