Welcome!

As a part of the Department of Communication of the University of Vienna, the Vienna Advertising and Media Psychology (AdMe) Research Group deals with the impact of modern media environments on people's thinking, behavior, and opinions. The research focus of our group includes areas such as marketing communication, advertising effectiveness, hybrid forms of advertising, political advertising, as well as the cognitive, emotional, and behavioral effects of mass media more generally. Working with quantitative and qualitative social science methods, we integrate scholarship from communication science, social psychology, political science, and marketing.


NEWS

  • March 28, 2025
    New article available!     The content analysis How healthy and unhealthy food and beverages appear in movies and series for children: A comprehensive content analysis (doi:10.1016/j.jneb.2025.01.012) by Alice Binder, Jörg Matthes et al. has just been released by the Journal of Nutrition Education and Behavior.
    • March 24, 2025
      Another new AdMe member! We are delighted to welcome Tamás Tóth, who joined us today as a Senior Scientist. Tamás studied Communication Science (BA) and Communication and Media Studies (MA) at the Budapest Metropolitan University, Hungary. In 2021, he completed his doctoral studies in political communication and populism studies at the Corvinus University of Budapest. In the recent past, he has been conducting research at the Ludovika University of Public Service as well as the McDaniel College Budapest. 

      Welcome to Vienna and AdMe, dear Tamás!
    • March 17, 2025
      New AdMe member! We are super happy to welcome Aleksandra Lazić within our group as a predoctoral researcher. Aleksandra studied Journalism and Communication Science at our Department and completed her master studies in 2024.

      A very warm welcome to our research group, dear Aleksandra!
    • March 13, 2025
      Two articles published!       Digital Journalism just released Andreas Nanz', Ruta Kaskeleviciute's, Marlis Stubenvoll's, and Jörg Matthes's research entitled Scanning vs. thorough processing the news: Antecedents of first- and second-level incidental exposure and the role of the relevance appraisal (doi:10.1080/21670811.2025.2472313).

      Further, the article Too much of what? Two-wave panel evidence for selective (de-)sensitization through frequent exposure to different kinds of digital hate (doi:10.1093/jcmc/zmaf002) by Rinat Meerson, Kevin Koban, and Jörg Matthes is now accessible and published in the Journal of Computer-Mediated Communication.
    • March 2, 2025
      New AdMe member!       We are delighted to welcome Diana Kostikova within our ranks. Since March 1, she supports our Horizon Europe-funded project ENCODE as predoctoral researcher.
      Prior to joining AdMe, Diana studied Political Science and World Politics at the National Research University Higher School of Economics (HSE) in St. Petersburg, Russia. Upon finalizing her Bachelor studies, she moved to Vienna and studied Political Science (MA: 2024) at Central European University (CEU).

      A very warm welcome to our research group, dear Diana!
    • February 20, 2025
      The dates and topics of this semester's research colloquium are now available. As usual, we invite everyone to join us on interesting debates. Please also check who's given a talk at our colloquium in the past years.