Welcome!

As a part of the Department of Communication of the University of Vienna, the Vienna Advertising and Media Psychology (AdMe) Research Group deals with the impact of modern media environments on people's thinking, behavior, and opinions. The research focus of our group includes areas such as marketing communication, advertising effectiveness, hybrid forms of advertising, political advertising, as well as the cognitive, emotional, and behavioral effects of mass media more generally. Working with quantitative and qualitative social science methods, we integrate scholarship from communication science, social psychology, political science, and marketing.


NEWS

 

  • January 14, 2025
    New AdMe member!     We are very happy to announce that Konstantin Schmandt has just joined our team as a predoctoral researcher. Prior to joining AdMe and the University of Vienna, Konstantin studied Psychology (BSc: 2021) as well as Behavioural and Social Sciences (Research) (MSc: 2024) at the University of Groningen, The Netherlands.

    A very warm welcome to AdMe, dear Konstantin!
  • January 14, 2025
    New papers published!     Two more papers of members of our team have recently been published in Information, Communication & Society and the International Journal of Advertising, respectively. The full citations are available below.

    Weiß, P., Koban, K., & Matthes, J. (2024). A narrow gateway from misogyny to the far right: Empirical evidence for social media exposure effects. Information, Communication & Society. Advance online publication. https://doi.org/10.1080/1369118X.2024.2445637

    Neureiter, A., Grosul, A., Nemcova, V., Saumer, M., & Matthes, J. (2024). No chance to fool young consumers when it comes to the environment: Effects of false and compensation claims in airline advertising on perceived greenwashing. International Journal of Advertising. Advance online publication. https://doi.org/10.1080/02650487.2024.2433345
  • January 9, 2025
    Successful PhD defense!     We are very proud to announce that Selina Noetzel just defended her dissertation entitled Why am I seeing this? Cognitive, attitudinal, and behavioral effects of online political microtargeting with distinction ("summa cum laude").

    Congratulations, Dr. Selina!
  • January 9, 2025
    New AdMe position!     We are currently looking to hire a predoctoral researcher to join our European Union-funded research project ENCODE. If you are interested in working within our research group, please check here for further details. The deadline for applications ist January 27, 2025.