Welcome!
As a part of the Department of Communication of the University of Vienna, the Vienna Advertising and Media Psychology (AdMe) Research Group deals with the impact of modern media environments on people's thinking, behavior, and opinions. The research focus of our group includes areas such as marketing communication, advertising effectiveness, hybrid forms of advertising, political advertising, as well as the cognitive, emotional, and behavioral effects of mass media more generally. Working with quantitative and qualitative social science methods, we integrate scholarship from communication science, social psychology, political science, and marketing.
NEWS
- May 14, 2025
New publication! Mass Communication and Society recently published the article Illusory superiority about misinformation detection and its relationship to knowledge and fact-checking intentions: Evidence from 18 countries (doi:10.1080/15205436.2025.2495206), a collaboration of a group of international scholars including Jörg Matthes.
- May 13, 2025
New AdMe position! We are once again looking to hire a Predoctoral Researcher to join our team. If you are interested in working within our research group, please check the University of Vienna's Recruiting Portal here for further details. The deadline for applications for this position is June 3.
- April 30, 2025
Recognition: Jörg Matthes was recently recognized as the Outstanding Reviewer of the year 2024 by the Journal of Media Psychology.
- April 23, 2025
Article available! Yesterday, Cyberpsychology: Journal of Psychosocial Research on Cyberspace published the research article Artificial presence, real-life influence? Effects of CGI influencers on young adults' health behavior intentions (doi:10.5817/CP2025-2-3), co-authored by Melanie Saumer, Ariadne Neureiter, and Jörg Matthes, among others.
- April 9, 2025
New AdMe position! We are currently looking to hire a Predoctoral Researcher to join our team. If you are interested in working within our research group, please check the University of Vienna's Recruiting Portal here for further details. The deadline for applications for this position is May 1.
- April 7, 2025
New papers published! The scoping review Platform-led content moderation through the bystander lens: A systematic scoping review (doi:10.1080/1369118X.2025.2483836) by Rinat Meerson, Kevin Koban, and Jörg Matthes was now released by Information, Communication & Society.
Further, Journalism Studies today published the article Victims of Islamist and right-wing terrorism in the press: Identifiability and humanization (doi:10.1080/1461670X.2025.2482987) a collaboration by Helena Knupfer, Ruta Kaskeleviciute, Jörg Matthes, and Hendrik van Scharrel.