Welcome!

As a part of the Department of Communication of the University of Vienna, the Vienna Advertising and Media Psychology (AdMe) Research Group deals with the impact of modern media environments on people's thinking, behavior, and opinions. The research focus of our group includes areas such as marketing communication, advertising effectiveness, hybrid forms of advertising, political advertising, as well as the cognitive, emotional, and behavioral effects of mass media more generally. Working with quantitative and qualitative social science methods, we integrate scholarship from communication science, social psychology, political science, and marketing.


NEWS

 

  • April 15, 2024
    New AdMe position!     Beside our currently advertised predoc position, we are also looking for motivated BA/MA students (research assistants) to support the project Digital Hate: Perpetrators, Audiences, and (Dis)Empowered Targets (DIGIHATE). If your mother tongue is either Swedish or Hungarian and you are interested in joining us, please check here for more information.
  • April 10, 2024
    New AdMe position! We are currently looking to fill the position of a predoctoral researcher within our ERC-funded project Digital Hate: Perpetrators, Audiences, and (Dis)Empowered Targets (DIGIHATE). If you are interested in joining us, please check the University of Vienna's Jobcenter for further details.
  • April 2, 2024
    Top AdMe job placement! Andreas Nanz, who has been part of our team since 2018, has accepted a position at the Technical University of Munich (TUM) and has joined Professor Yannis Theocharis's team.

    Prior to becoming a long-term AdMe member, Andreas studied Sociology, Communication Science, and Political Science at the University of Vienna. Since October 2018, he worked within the Austrian Science Fund-funded project Social Media and Political Engagement: Mechanism and Contigencies, while conducting his PhD under Jörg Matthes's supervision. Andreas completed his PhD with distinction ("summa cum laude") in August 2022, and has been a postdoctoral researcher in our team ever since. He received two majors awards for his outstanding dissertation entitled Incidental exposure in the online world: Antecedents, mechanisms, and consequences: The sowi:doc Award of the University of Vienna's Faculty of Social Sciences, as well as the prestigious Political Communication Division PhD Dissertation Award by the International Communication Association's Political Communication Division.

    Congratulations, dear Andi! We wish you all the best for your personal and academic future.
  • April 2, 2024
    New papers published!     The article On the immoral campaign trail: Conceptualization, underlying affective processes, and democratic outcomes of perceived dirty campaigning (doi:10.1177/00027642241240335) by Franz Reiter and Jörg Matthes appeared online first in the American Behavioral Scientist.

    Further, Anja Stevic's solo-authored paper entitled Under pressure? Longitudinal relationships between different types of social media use, digital pressure, and life satisfaction (doi:10.1177/20563051241239282) is now available through Social Media + Society.
  • March 15, 2024
    New publication out now! Mass Communication and Society just released the paper When are fact-checks effective? An experimental study on the inclusion of the misinformation source and the source of fact-checks in 16 European countries (doi:10.1080/15205436.2024.2321542), co-authored by Jörg Matthes.
  • March 14, 2024
    Melanie Hirsch rejoining AdMe! We're very happy to welcome Melanie back within our ranks with immediate effect. Melanie will be Alice Binder's temporary substitute as Senior Scientist in our team, as Alice has recently started her maternal leave.
    A very warm welcome back, dear Melanie!