Research Projects
Below you find a list of current and past externally funded projects. For more information, please check our recent publications, or send an eMail to the listed contact persons.
Currently running projects (8)
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Turning to Generative AI for Sensitive Health Advice: A Cross-National Investigation
Duration: 2026-2027
Project funded by the University of Vienna's Health in Society Research Network
Contact: Jörg Matthes • Jaroslava Kaňková • Alice Binder -
Scrolling into Debt: Gen Z’s Financial Miseducation in the Digital Age
Duration: 2026-2029
Project funded by the Anniversary Fund of the Austrian National Bank (Oesterreichische Nationalbank, OeNB)
Contact: Jörg Matthes • Sofie Vranken • Ariadne Neureiter • Aleksandra Lazić -
Extremismus und Konflikte: Mobilisierungspotential und Online-Meinungsbildung in Österreich (ECHO)
Duration: 2025-2027
Project funded by the Austrian Research Promotion Agency (FFG)
Contact: Jörg Matthes • Rinat Meerson -
Media Literacy in the Age of Generative AI – Comparing Austria and Mongolia
Duration: 2025-2026
Project funded by the Eurasia-Pacific Uninet program of the OeAD-GmbH
Contact: Jörg Matthes • Sofie Vranken • Jaroslava Kaňková -
Voice of Migration: Future Communicators Project (VoM)
Duration: 2025-2028
Project funded by the Erasmus+ program of the European Union
Contact: Jörg Matthes -
Nature's Energies are with Us: Young Leaders Environmental Communication and Media Network (eNetCom)
Duration: 2024-2027
Project funded by the Erasmus+ program of the European Union
Contact: Jörg Matthes • Stephanie Bührer -
Unveiling Emotional Dimensions of Politics to Foster European Democracy (ENCODE)
Duration: 2024-2027
Project funded by the Horizon Europe program of the European Union
Contact: Jörg Matthes • Diana Kostikova -
Digital Hate: Perpetrators, Audiences, and (Dis)Empowered Targets
Duration: 2023-2027
Project funded by the European Research Council (ERC Advanced Grant)
Contact: Jörg Matthes • Kevin Koban
Completed projects (30)
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50 Shades of Hate: Disentangling LGBTQIA+ Directed Digital Hate Exposure of Targets and Bystander
Duration: 2024-2026
Project funded by the DOC Fellowship Programme of the Austrian Academy of Sciences
Contact: Jörg Matthes • Melanie Saumer -
Empowering Health: Use of Generative AI to Enhance Citizen Well-being in Japan and Austria
Duration: 2025
Project funded by the University of Vienna's V2K Strategic Partnership Grant for Collaborations with Kyoto University
Contact: Jörg Matthes • Sofie Vranken • Jaroslava Kaňková -
Image Study of the University of Vienna
Duration: 2024-2025
Project funded by the Rectorate of the University of Vienna
Contact: Jörg Matthes • Stephanie Bührer -
Generative AI, Health Literacy and Well-Being of Citizens
Duration: 2023-2024
Project funded by Circle U. – European University Alliance
Project Partners: University of Belgrade (Serbia), the Université Paris Cité (France), Aarhus University (Denmark)
Contact: Jörg Matthes • Alice BinderGenerative AI, such as ChatGPT, refers to a technology, which delivers fast and comprehensive information about all aspects of human life, including health. People may use generative AI to inform themselves about health topics, to get advice or interact with AI about their concerns, or to diagnose/treat diseases. Generative AI is considered to have large disruptive potential, necessitating new understandings of potential risks and benefits. Drawing on humanities, business, social sciences, and public health research, our aim is to establish a comprehensive understanding of the health-related risks and benefits of generative AI. We particularly focus on implications for inequality, with respect to gender, age, and minority status, looking at variations by country.
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People's Sense of Security Within Modern Media Landscapes
Duration: 2022-2024
Project funded by the Austrian Research Promotion Agency (FFG)
Contact: Jörg Matthes • Kevin KobanIn recent years, the confrontation with immigration and violent crime as well as, most recently, with the COVID-19 pandemic and the Russo-Ukrainian War have shaped Austrian's sense of security and, in the process, made various concerns, fears, and related social tendencies more salient. Traditional media have always played a central role in people’s sense of security. Having said that, social media and the proliferation of smartphones have fundamentally changed the dissemination, reception, and discussion of security-related information, thus challenging established practices of efficient security communication that is supposed to be effective in both the short and long term. Research has not sufficiently accounted for these changing media landscapes, such that the influence of smartphones and social media has thus far been examined only to a limited extend. The project will obtain detailed data on the reception of safety-related topics in light of individualized media habits, which will be assessed holistically for their temporal relationship with people's sense of security in Austria. Additionally, we will examine the causal influence of social media and their opinion leaders in order to determine how public security communication within the available social media channels can (and should) look.
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Social Media Use and Adolecents' Well-Being
Duration: 2020-2024
Project funded by the Austrian Science Fund (FWF)
Contact: Jörg Matthes • Kevin KobanSocial media sites such as WhatsApp, Facebook, and Instagram have become an integral part of adolescents' lives due to the high availability of mobile devices such as smartphones and tablets. In this context, adolescents increasingly use social media in parallel with other activities, e.g., while talking to friends or family, or even during school classes. These activities lead to the phenomenon of being permanently online and constantly connected to others. The ongoing and diverse social media use entails a number of positive aspects such as reinforcing friendships or self-disclosure, but also poses many risks, such as communication stress or becoming a target of cyberbullying. Given the multiple uses of social media, a one-sided focus on positive or negative consequences for adolescents' well-being falls short, as they may occur simultaneously.
Therefore, the central hypothesis of this project states that social media use has both positive and negative influences on adolescents' psychological, social, and physical well-being. To test this assumption we developed an innovative theoretical model. For the first time, we integrate positive and negative consequences of social media use in three key areas of adolescents' lives—information management, relationship management, and identity management—and simultaneously examine their influence on adolescents' well-being. We will investigate six underlying processes as well as different influence factors such as individual predispositions, parental, and peer influences. This approach is a unique attempt to shed new light on how and under which circumstances social media use influences well-being in adolescence.
To that end, we propose an innovative multi-method research design, which combines qualitative interviews with quantitative longitudinal surveys and momentary assessments. The proposed research design therefore allows for an in-depth understanding of social media use and its consequences for adolescents' well-being. In addition, the implementation of longitudinal research designs allows explaining the directionality of the proposed relationships, which can help explain contradicting findings in previous research. Overall, this project guides future research and has important implications for society at large.
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Consequences of Data-Driven Campaigns for Democracy (DATADRIVEN)
Duration: 2020-2024
Project funded through the NORFACE network and the Austrian Science Fund (FWF)
Contact: Jörg MatthesThis is the age of Big Data. From the moment we open our eyes in the morning, until we fall asleep at night, our actions are recorded on mobile phone apps, websites, customer loyalty cards, and through our social media interactions. This data is used to develop algorithms that are subsequently used by private and political organisations to predict our attitudes, feelings, and behavior. We study the impact of this change in both political and mediated communication. For example, in this project we study the intended and unintended consequences of data-driven election campaigns across Europe.
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YouCount
Empowering Youth and Cocreating Social Innovations and Policymaking Through Youth-Focused Citizen Social Science
Duration: 2021-2024
Project funded by the European Union's Horizon 2020 Program for Research and Innovation
Contact: Jörg MatthesIn Europe, and globally, substantial numbers of young people are at risk of social exclusion, and there is therefore a pressing need to develop more knowledge and innovation to create more inclusive and youth-friendly societies. Citizen social science might contribute to these needs, but the actual outcomes of citizen social science and its innovative potential is uncertain. YOUCOUNT will therefore, through cocreative youth citizen social science (Y-CSS) including youths in the age of 15-29 years as citizen scientists, produce new knowledge of positive drivers for social inclusion of youth at risk of exclusion, and cocreate innovations and policymaking. Moreover, to provide evidence of the actual outcomes of Y-CSS through hands on citizen science activities.
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Citizen Science Engagement of Refugees
Duration: 2021-2023
Project funded by the Austrian Science Fund (FWF)
Contact: Jörg Matthes -
Social Media and Political Engagement: Mechanisms and Contingencies
Duration: 2018-2022
Project funded by the Austrian Science Fund (FWF)
Contact: Jörg MatthesThe increasing use of social media has spurred hopes that social media may have the power to increase political participation, even among those who used to tune out of the political world. Research findings in the field indeed suggest a positive relationship between social media use and various forms of political participation, such as protesting and political expression. However, there is a lack of theorizing about the precise psychological processes behind this relationship. Hence, we still don't know why and under which circumstances social media may increase participation. One problem is that research in the field is dominated by cross-sectional surveys, which measure social media use and participation for only one point in time. Long-term analyses and experimental studies, which are better suited to explain psychological mechanisms and causal effects, are yet a scarce phenomenon. Drawing on the Social Media Political Participation Model, this project aims at filling this pressing research gap.
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Political Influencing on Social Media in the German Federal Election 2021
Duration: 2021
Project funded by The Media Authority of North Rhine-Westphalia
Contact: Jörg Matthes • Alice Binder -
Measuring the Loss of Image due to Time Delays
Duration: 2021
Project funded by the Wiener Linien (Viennese Public Transport Operator)
Contact: Jörg Matthes • Alice Binder -
Concept for Marketing/Communication for the Disease Management Program Chronic Heart Failure
Duration: 2021
Project funded by the Austrian Health Insurance Fund (Österreichische Gesundheitskasse – ÖGK)
Contact: Jörg Matthes • Alice Binder -
Image Study of the University of Vienna
Duration: 2020-2021
Project funded by the Rectorate of the University of Vienna
Contact: Jörg Matthes • Alice Binder -
Perfect Picture, Imperfect Life?
The Relationship Between Personal Instagram Use and Subjective Life-Satisfaction – A Linkage Analysis
Duration: 2019
Project funded through the Fritz Karmasin Award of the Austrian Society of Communication (ÖGK)
Contact: Kathrin Karsay • Brigitte Naderer -
Effects of Austrian Monopolists' Betting and Gambling Ads (Update 2018)
Duration: 2019
Project funded by the Austrian Association for Betting and Gambling (OVWG)
Contact: Jörg Matthes -
"This Picture Has Been Digitally Altered."
Perception and Effects of Disclaimer Labels in Social Media
Duration: 2018
Project funded by the Vienna Municipal Department of Women's Affairs (MA 57)
Contact: Kathrin Karsay • Brigitte Naderer -
Effects of Food Placements in Narrative Children's Media on Children's Healthy Eating Behavior
Long Term Effects, Activation and Attention Allocation, as well as Effective Presentations
Duration: 2018-2020
Project funded by the Anniversary Fund of the Austrian National Bank (Oesterreichische Nationalbank, OeNB)
Contact: Jörg Matthes -
SMART?Phone. Consequences of Smartphone Use in Children's and Adolescents' Everyday Lives
Duration: 2017-2019
Project funded by the Federal Ministry of Science, Research and Economy
Program: Sparkling Science
Contact: Jörg Matthes -
Evaluation der Informationskampagne "AusBildung bis 18"
Duration: 2017-2018
Project funded by the Federal Ministry of Labour, Social Affairs and Consumer Protection
Contact: Jörg Matthes -
The Political Participation Observer
Duration: 2017-2018
Project funded by the Federal Ministry of Science, Research and Economy
Program: Top Citizen Science
Contact: Jörg Matthes • Alice Binder -
Effects of Austrian Monopolists' Betting and Gambling Ads
Duration: 2017
Project funded by the Austrian Association for Betting and Gambling (OVWG)
Contact: Jörg Matthes -
Image Study of the University of Vienna
Duration: 2016-2018
Project funded by the Rectorate of the University of Vienna
Contact: Jörg Matthes -
Men's Health: Usage and Effects of Health Information Online
Duration: 2015-2016
Project funded by the Federal Center of Health Education (BZgA), in collaboration with Thomas Schierl, German Sport University Cologne
Contact: Christian von Sikorski -
Food Product Placements in Children's Movies: Content, Mechanisms and Protective Measures
Duration: 2015-2017
Project funded by the Anniversary Fund of the Austrian National Bank (Oesterreichische Nationalbank, OeNB)
Contact: Jörg Matthes • Alice Binder -
Young Adults' Political Experience Sampling (YAPES)
Duration: 2014-2017
Project funded by the Austrian Federal Ministry of Science, Research and Economy
Program: Young Citizen Science
Contact: Jörg Matthes -
FacePolitics: Social Media and Participatory Politics for Adolescents
Duration: 2014-2017
Project funded by the Austrian Federal Ministry of Science, Research and Economy
Program: Sparkling Science
Contact: Jörg Matthes -
Populist Political Communication in Europe
Comprehending the Challenge of Mediated Political Populism for Democratic Politics
Duration: 2014-2018
Project funded by COST (European Cooperation in Science and Technology)
COST Action: IS 1308
Austrian participation project: "Populist Political Communication in Austria. Strategies, Media Attention, and Audience Effects"
Contact for Austrian part project: Jörg Matthes -
The Antecedents of Public Opinion Expression. A Cross-National Study of Debate Participation
Duration: 2009-2014
Project funded by the Swiss National Science Foundation
Contact: Jörg Matthes -
Reception of News on Migration – The Audience Studies
… within the large-scale project Mediation of Migration: Media Impacts on Norwegian Immigration Policy, Public Administration and Public Opinion
Duration: 2011-2015
Funded by the Research Council of Norway (in collaboration with colleagues from the Department of Media and Communication, University of Oslo, Norway).
Contact: Jörg Matthes