Dr. Jaroslava Kaňková, Bc. MSc

Postdoctoral Researcher

Währinger Straße 29 (R. 7.43), 1090 Vienna

✆  +43-1-4277-49308
✉  jaroslava.kankova@univie.ac.at

Consultation: Based upon prior agreement

Jara is a Postdoctoral Researcher at the Department of Communication at the University of Vienna since December 2025. She has joined our research group as research assistant within the project YouCount in July 2022.

Prior to joining AdMe, Jara studied Media and Communication Studies (Bc., 2020) at Charles University in Prague and completed the English-speaking Master's program in Communication Science (MSc, 2022) at our department. In October 2025, she defended her dissertation titled With great power comes great responsibility: Misleading health messaging by social media influencers – Characteristics, effects, and countering strategies with distinction. Her research interests include misinformation, social media, health communication and media literacy.


Awards, Projects & Acknowledgements

  • 2025
    Top Method Paper Award     for the paper "Artificial influencers, artificial designs? A systematic review of experimental research on virtual influencers", Communication Theory and Methodology Division, AEJMC annual convention, San Francisco, CA, USA (as a co-author of Sofie Vranken & Jörg Matthes).
  • 2025, April-June
    Short-Term Grant Abroad (KWA) of the University of Vienna for a research stay at Northwestern University, The Center of Media Psychology & Social Influence (Host: Assoc. Prof. Dr. Nathan Walter)
  • 2025, February
    Acquired the research project Empowering Health: Use of Generative AI to Enhance Citizen Well-being in Japan and Austria, with funding (€ 8.000) provided by the University of Vienna's V2K Strategic Partnership Grant for Collaborations with Kyoto University, as a Co-PI of Jörg Matthes (PI) and Sofie Vranken (also Co-PI)