As a part of the Department of Communication of the University of Vienna, the Vienna Advertising and Media Effects (AdMe) Research Group deals with the impact of modern media environments on people's thinking, behavior, and opinions. The research focus of our group includes areas such as marketing communication, advertising effectiveness, hybrid forms of advertising, political advertising, as well as the cognitive, emotional, and behavioral effects of mass media more generally. Working with quantitative and qualitative social science methods, we integrate scholarship from communication science, social psychology, political science, and marketing.


  • November 12, 2019
    New Dissertation Award! The Faculty of Social Sciences at the University of Vienna honored our former colleague Raffael Heiss with the 2019 Sowi-Doc.Award for his dissertation "Political Actors on Social Media: Content, Exposure and Effects", supervised by Jörg Matthes. The recipients of the award also receive prize money of € 1.500 each.

    Congratulations, Raffi!
  • October 2, 2019
    Master thesis proposals update! We invite all MA students who are interested in writing their upcoming master thesis under the support of our team to have a look at the proposals and interesting research projects posted on our site.
  • September 20, 2019
    The dates and topics of this semester's research colloquium are now available. As usual, we invite everyone to join us on interesting debates. Please also check who's given a talk at our colloquium in the past years.