As a part of the Department of Communication of the University of Vienna, the Vienna Advertising and Media Effects (AdMe) Research Group deals with the impact of modern media environments on people's thinking, behavior, and opinions. The research focus of our group includes areas such as marketing communication, advertising effectiveness, hybrid forms of advertising, political advertising, as well as the cognitive, emotional, and behavioral effects of mass media more generally. Working with quantitative and qualitative social science methods, we integrate scholarship from communication science, social psychology, political science, and marketing.


  • October 2, 2019
    Master thesis proposals update! We invite all MA students who are interested in writing their upcoming master thesis under the support of our team to have a look at the proposals and interesting research projects posted on our site.
  • September 20, 2019
    The dates and topics of this semester's research colloquium are now available. As usual, we invite everyone to join us on interesting debates. Please also check who's given a talk at our colloquium in the past years.
  • September 12, 2019
    Top AdME job placement! Desirée Schmuck has accepted a position at one of the best communication departments in Europe, the Department of Media and Communication at the LMU Munich, Germany. She will join the lab of Professor Carsten Reinemann.

    After completing her master studies in Communication Science at our department in 2014, Desirée was awarded a three-year uni.docs fellowship for her PhD project entitled "Us against them: The effects of right-wing populist political advertising on intergroup attitudes", supervised by Professor Matthes. Desi defended her dissertation with "summa cum laude" (highest honor) in July 2017 and, since then, has worked as a postdoctoral researcher within our group.

    Congratulations, Desi!