As a part of the Department of Communication of the University of Vienna, the Vienna Advertising and Media Effects (AdMe) Research Group deals with the impact of modern media environments on people's thinking, behavior, and opinions. The research focus of our group includes areas such as marketing communication, advertising effectiveness, hybrid forms of advertising, political advertising, as well as the cognitive, emotional, and behavioral effects of mass media more generally. Working with quantitative and qualitative social science methods, we integrate scholarship from communication science, social psychology, political science, and marketing.


  • October 29, 2020
    Julia Martin joining AdME! We are delighted to announce Julia has joined our research group as a teaching assistant. At our department, she is studying toward a MSc qualification within our English-speaking Master program in Communication Science. Prior to joining our university, she studied Communication Science and Psychology (B.A.: 2020) at the Ludwig-Maximilians-University (LMU) Munich.

    A very warm welcome to AdME, Julia!
  • October 22, 2020
    Helena Knupfer joining as predoc! We are delighted that Helena will continue her academic journey within our research group and, starting now, joins as a predoctoral researcher for the upcoming four years. Helena has been part of AdME since October 2017, when she joined as a teaching assistant.

    Helena studied Journalism and Communication Science at the University of Vienna (MA with distinction, 2020), and is currently still studying toward a MSc at the Faculty of Psychology of the University of Vienna as well (expected graduation in January 2021). Furthermore, she holds a BSc in Psychology (University of Vienna, 2016) and a BA (Bakk.) in Journalism and Communication Science (University of Vienna, 2016).