As a part of the Department of Communication of the University of Vienna, the Vienna Advertising and Media Effects (AdMe) Research Group deals with the impact of modern media environments on people's thinking, behavior, and opinions. The research focus of our group includes areas such as marketing communication, advertising effectiveness, hybrid forms of advertising, political advertising, as well as the cognitive, emotional, and behavioral effects of mass media more generally. Working with quantitative and qualitative social science methods, we integrate scholarship from communication science, social psychology, political science, and marketing.


  • May 20, 2019
    New AdME positions! We are currently looking to fill two more predoc positions to complete our team. If you are interested in joining us, please check the University of Vienna's jobcenter for further details.
  • May 16, 2019
    UNIVIE Teaching Award 2019 for Jörg Matthes & Helena Knupfer! We are very proud to announce that the University of Vienna's Rectorate is awarding Jörg Matthes & Helena Knupfer the UNIVIE Teaching Award 2019 (category: "Giving and taking (peer-)feedback"). They will receive the award for their work during the course/lecture VERQUAN: Advanced Quantitative Methods, which was held during the 2018 winter semester. According to the Rectorate, the focus for this specific category was to honor courses using innovative ways of giving (peer-)feedback in various teaching contexts. 

    The award ceremony will be held in the small celebration hall (Kleiner Festsaal) in the University of Vienna's main building (Universitätsring 1, 1010 Vienna) on June 6, 2019 at 17:00.

    Congratulations, Jörg & Helena!
  • March 31, 2019
    Christian von Sikorski new Assistant Professor at University Koblenz · Landau! We are extremely happy and proud to announce that starting April 1, 2019, Christian will be Assistant Professor of Political Psychology (tenure track) at the Institute for Communication Psychology and Media Education of the University Koblenz · Landau in Germany. He had already been interim professor for media psychology within the same department. Christian's main research focus will be on political psychology and political communication.

    Christian joined AdME in April 2015 and since held a post doc position in our team. Prior to that, he was a researcher at the German Sport University Cologne (PhD in Media & Mass Communication, 2014) as well as a visiting researcher at New York University (NYU) and the Chinese University of Hong Kong.

    Congratulations, Christian!