As a part of the Department of Communication of the University of Vienna, the Vienna Advertising and Media Psychology (AdMe) Research Group deals with the impact of modern media environments on people's thinking, behavior, and opinions. The research focus of our group includes areas such as marketing communication, advertising effectiveness, hybrid forms of advertising, political advertising, as well as the cognitive, emotional, and behavioral effects of mass media more generally. Working with quantitative and qualitative social science methods, we integrate scholarship from communication science, social psychology, political science, and marketing.


  • June 29, 2021
    New AdMe position! We are currently looking to fill the position of a teaching assistant to support Professor Matthes's teaching activities. If you are interested in joining us, please check the University of Vienna's jobcenter for further details.
  • June 28, 2021
    New article published! The paper Compensatory video gaming. Gaming behaviours and adverse outcomes and the moderating role of stress, social interaction anxiety, and loneliness (doi:10.1080/0144929X.2021.1946154) by Kevin Koban, Jonathan Biehl, Julian Bornemeier & Peter Ohler is now available online (open access) in Behaviour & Information Technology.
  • June 25, 2021
    Article published! Franz Reiter's and Jörg Matthes's study on "The good, the bad, and the ugly". A panel study on the reciprocal effects of negative, dirty, and positive campaigning on political distrust (doi:10.1080/15205436.2021.1934702) now appeared as open access article in Mass Communication and Society.
  • June 21, 2021
    New publication available! The American Scientist has just published the article The trust fallacy: Scientists' search for public pathologies is unhealthy, unhelpful, and ultimately unscientific (doi:10.1511/2021.109.4.226), a collaboration between Nicole Krause, Dietram Scheufele, Isabelle Freiling and Dominique Brossard.