As a part of the Department of Communication of the University of Vienna, the Vienna Advertising and Media Effects (AdMe) Research Group deals with the impact of modern media environments on people's thinking, behavior, and opinions. The research focus of our group includes areas such as marketing communication, advertising effectiveness, hybrid forms of advertising, political advertising, as well as the cognitive, emotional, and behavioral effects of mass media more generally. Working with quantitative and qualitative social science methods, we integrate scholarship from communication science, social psychology, political science, and marketing.



  • September 7, 2018
    New research project! The city of Vienna (MA 57) will fund a new research project, starting in September 2018. The project aims to study the effectiveness of disclaimer labels added to photographs on social media on adolescents' body image, and will be conducted by Kathrin Karsay, Brigitte Naderer and Christina Peter (LMU Munich).
  • August 9, 2018
    Christian von Sikorski (together with Sigurd Allern, University of Oslo/Stockholm University) edited a Special Section on "Political Scandals as a Democratic Challenge", published in the International Journal of Communication. The Special Section brings together original papers on current international political scandal research including papers by, e.g., Robert Entman, Francis L.F. Lee, Paolo Mancini and Hans Matthias Kepplinger. The Section focuses on the primary question: What are the roles – and effects – of mediated political scandals on democratic processes?