Welcome!
As a part of the Department of Communication of the University of Vienna, the Vienna Advertising and Media Effects (AdMe) Research Group deals with the impact of modern media environments on people's thinking, behavior, and opinions. The research focus of our group includes areas such as marketing communication, advertising effectiveness, hybrid forms of advertising, political advertising, as well as the cognitive, emotional, and behavioral effects of mass media more generally. Working with quantitative and qualitative social science methods, we integrate scholarship from communication science, social psychology, political science, and marketing.
NEWS
- May 10, 2021
New publications! Jaime Banks' and Kevin Koban's collaboration entitled "Framing effects on judgments of social robots' (im)moral behaviors" recently appeared open access in Frontiers in Robotics and AI.
Moreover, the article "Do journalists differentiate between Muslims and Islamist terrorists? A content analysis of terrorism news coverage" by Christian von Sikorski, Desirée Schmuck, Jörg Matthes, Claudia Klobasa, Helena Knupfer & Melanie Saumer was just released as advance online publication in Journalism.
- May 3, 2021
More publications! The paper "What we know about effective public engagement on CRISPR and beyond" by Dietram Scheufele, Nicole Krause, Isabelle Freiling & Dominique Brossard recently appeared as advance online publication in Proceedings of the National Academy of Sciences.
- April 30, 2021
New AdME position! We are currently looking for a student assistant for four months to support Professor Matthes's research activitites. If you are interested in joining AdME, please check here.
- April 29, 2021
New publication accessible! New Media & Society has now also published Desirée Schmuck's, Anja Stevic's, Jörg Matthes's and Kathrin Karsay's work titled "Out of control? How parents' perceived lack of control over children's smartphone use affects children's self-esteem over time" via advance online access.
- April 26, 2021
New papers online! New Media & Society has now made Isabelle Freiling's article "Believing and sharing misinformation, fact-checks, and accurate information on social media: The role of anxiety during COVID-19" (co-authors: Nicole Krause, Dietram Scheufele & Dominique Brossard) accessible online.