Welcome!

As a part of the Department of Communication of the University of Vienna, the Vienna Advertising and Media Psychology (AdMe) Research Group deals with the impact of modern media environments on people's thinking, behavior, and opinions. The research focus of our group includes areas such as marketing communication, advertising effectiveness, hybrid forms of advertising, political advertising, as well as the cognitive, emotional, and behavioral effects of mass media more generally. Working with quantitative and qualitative social science methods, we integrate scholarship from communication science, social psychology, political science, and marketing.

NEWS

  • September 8, 2021
    More papers published! Today, Alice Binder's, Brigitte Naderer's and Jörg Matthes's research entitled "Shaping healthy eating habits in children with persuasive strategies: Toward a typology" (doi:10.3389/fpubh.2021.676127) appeared in Frontiers in Public Health.
  • September 6, 2021
    New publications available! Four new publications of members of our team have been published in issues recently, while a further piece is now accessible as advance online publication:

    ➥  Freiling, I., Krause, N. M., Scheufele, D. A., & Chen, K. (2021). The science of open (communication) science: Toward an evidence-driven understanding of quality criteria in communication research. Journal of Communication. Advance online publication. doi:10.1093/joc/jqab032

    ➥  Koban, K., Haggadone, B. A., & Banks, J. (2021). The observant android. Limited social facilitation and inhibition from a co-present social robot. Technology, Mind, and Behavior, 2(3). doi:10.1037/tmb0000049

    ➥  Naderer, B., Matthes, J., & Schäfer, S. (2021). Effects of disclosing ads on Instagram: The moderating impact of similarity to the influencer. International Journal of Advertising, 40(5), 686-707. doi:10.1080/02650487.2021.1930939

    ➥  Thomas, M. F., Binder, A., & Matthes, J. (2021). The agony of partner choice: The effects of excessive partner availability on fear of being single, self-esteem, and partner choice overload. Computers in Human Behavior, 126, 106977. doi:10.1016/j.chb.2021.106977

    ➥  Thomas, M. F., Binder, A., & Matthes, J. (2021). Sexting during social isolation: Predicting sexting-related privacy management during the COVID-19 pandemic. Cyberpsychology: Journal of Psychosocial Research on Cyberspace, 15(3), Article 3. doi:10.5817/CP2021-3-3
  • August 9, 2021
    New AdMe position! We are currently looking to fill the position of a teaching assistant to support Professor Matthes's teaching activities. If you are interested in joining us, please check the University of Vienna's jobcenter for further details.
  • August 9, 2021
    Awards at AEJMC 2021! We are very proud that the work of our team has been recognized with a total of five awards at AEJMC's (virtual) annual convention.

    First Place Paper Award by the Political Communication Division
    Authors: Marlis Stubenvoll, Alice Binder, Selina Noetzel, Melanie Hirsch & Jörg Matthes
    Title: Living is easy with eyes closed: Avoidance of targeted political advertising in response to privacy concerns, perceived personalization and overload

    First Place Faculty Paper Award by the Religion & Media Interest Group
    Authors: Ruta Kaskeleviciute, Helena Knupfer & Jörg Matthes
    Title: Who says "Muslims are not terrorists"? News differentiation, Muslim vs. non-Muslim sources, and attitudes toward Muslims

    First Place Open Paper Competition by the Communication Theory and Methodology Division
    Authors: Jörg Matthes, Nicoleta Corbu, Soyeon Jin, Yannis Theocharis, Christian Schemer, Karolina Koc-Michalska, Peter van Aelst et al.
    Title: Perceived exposure to misinformation fuels emotional concerns about COVID-19: A cross-country, multi-method investigation

    Top Method Paper Award by the Communication Theory and Methodology Division
    Authors: Jörg Matthes, Nicoleta Corbu, Soyeon Jin, Yannis Theocharis, Christian Schemer, Karolina Koc-Michalska, Peter van Aelst et al.
    Title: Perceived exposure to misinformation fuels emotional concerns about COVID-19: A cross-country, multi-method investigation

    Fourth Place Paper Award by the Political Communication Division
    Authors: Andreas Nanz & Jörg Matthes
    Title: Seeing political information online incidentally. Effects of first- and second-level incidental exposure on democratic outcomes
  • August 5, 2021
    Advance online access: The paper Polarized platforms? How partisanship shapes perceptions of "algorithmic news bias", a collaboration of nine authors including Isabelle Freiling, is now accessible at New Media & Society (doi:10.1177/14614448211034159).