Welcome!
As a part of the Department of Communication of the University of Vienna, the Vienna Advertising and Media Effects (AdMe) Research Group deals with the impact of modern media environments on people's thinking, behavior, and opinions. The research focus of our group includes areas such as marketing communication, advertising effectiveness, hybrid forms of advertising, political advertising, as well as the cognitive, emotional, and behavioral effects of mass media more generally. Working with quantitative and qualitative social science methods, we integrate scholarship from communication science, social psychology, political science, and marketing.
NEWS
- February 12, 2019
New paper available! The International Journal of Advertising just published an article entitled "Placing snacks in children's movies: Cognitive, evaluative, and conative effects of product placements with character product interaction" by Brigitte Naderer, Jörg Matthes & Patrick Zeller.
- January 22, 2019
We are very happy to announce that Mira Mayrhofer recently defended her dissertation entitled "The portrayal and effect of alcohol on Television" with distinction.
Congratulations, Dr. Mira!
- January 22, 2019
Another article published! The paper "Consequences of politicians' perceptions of the news media: A hostile media phenomenon approach" by Jörg Matthes, Peter Maurer & Florian Arendt is now available in volume 20 / issue 3 of Journalism Studies.
- January 17, 2019
Mira Mayrhofer's and Brigitte Naderer's article entitled "Mass media as alcohol educator for everyone? Effects of portrayed alcohol consequences and the influence of viewers' characteristics" now appeared in Media Psychology.
- January 9, 2019
More publications! The following three papers were recently published in "Psychologie in Österreich" [Psychology in Austria], Media Psychology and the International Journal of Communication respectively:
von Sikorski, C., & Knoll, J. (2019). Framing political scandals: Exploring the multimodal effects of isolation cues in scandal news coverage on candidate evaluations and voting intentions. International Journal of Communication, 13, 206-228.
Karsay, K., & Schmuck, D. (2019). "Weak, sad, and lazy fatties": Adolescents' explicit and implicit weight bias following exposure to weight loss reality TV shows. Media Psychology, 22(1), 60-81.
von Sikorski, C., Schmuck, D., & Matthes, J., (2018). Eine Spirale der Angst? Terrorberichterstattung in den Medien, wahrgenommene Bedrohung und politische Einstellungen. Psychologie in Österreich, 38(5), 354–361.