Welcome!
As a part of the Department of Communication of the University of Vienna, the Vienna Advertising and Media Psychology (AdMe) Research Group deals with the impact of modern media environments on people's thinking, behavior, and opinions. The research focus of our group includes areas such as marketing communication, advertising effectiveness, hybrid forms of advertising, political advertising, as well as the cognitive, emotional, and behavioral effects of mass media more generally. Working with quantitative and qualitative social science methods, we integrate scholarship from communication science, social psychology, political science, and marketing.
NEWS
- March 18, 2026
The dates and topics of this semester's research colloquium are now available. As usual, we invite everyone to join us on interesting debates. Please also check who's given a talk at our colloquium in the past years.
- March 16, 2026
Paper alert! The Annals of the International Communication Association published the piece Effects of data-driven campaigning: An integrative framework, literature review, and research agenda (doi:10.1093/anncom/wlag004), co-authored by a group involving Jörg Matthes.
- March 12, 2026
Another paper out now! The article The cognitive benefits of online microtargeted political ads: Explaining attitudes, political interest, and campaign knowledge (doi:10.1080/1369118X.2026.2642841) by Jörg Matthes, Melanie Hirsch, Selina Noetzel, and Alice Binder is now available in Information, Communication & Society.
- March 3, 2026
New publications online! Two new articles by our team have recently been released by the International Journal of Advertising and Information, Communication & Society, respectively.
Ariadne Neureiter's, Helena Knupfer's and Jörg Matthes's research entitled The influence of green ads beyond brand outcomes: Environmental optimism, environmental knowledge, and support for green ad regulations can now be accessed in the International Journal of Advertising.
Further, Melanie Saumer, Kevin Koban, and Jörg Matthes had their paper Nudging against judging? Mitigating anti-LGBTQIA + online hostility by raising bystanders' awareness and behavioral intentions published in Information, Communication and Society.
- February 18, 2026
New article available! Stephanie Bührer's, Kevin Koban's, and Jörg Matthes's research on Immigration-related socio-cognitive dynamics driving digital hate: A four-country study on online incivility and intolerance perpetration (doi:10.1093/jcmc/zmaf026) can now be accessed in the Journal of Computer-Mediated Communication.
- February 9, 2026
More papers published! Two new papers involving members of our team have recently been published in the Journal of Medical Internet Research as well as Online Media and Global Communication, respectively. For further details, please check the references below.
Matthes, J., Reinhardt, A., Hodzic, S., Kaňková, J., Binder, A., Bojic, L., Maindal, H. T., Paraschiv, C., & Ryom, K. (2026). Predicting the intention to use generative artificial intelligence for health information: Comparative survey study. Journal of Medical Internet Research, 28, e75648. https://doi.org/10.2196/75648
Chan, M., Matthes, J., & Bojić, L. (2026). Examining perceived generative AI valence on social media and its implications on generative AI attitudes and uses among young adults. A cross-national comparison. Online Media and Global Communication. Advance online publication. https://doi.org/10.1515/omgc-2025-0033