As a part of the Department of Communication of the University of Vienna, the Vienna Advertising and Media Effects (AdMe) Research Group deals with the impact of modern media environments on people's thinking, behavior, and opinions. The research focus of our group includes areas such as marketing communication, advertising effectiveness, hybrid forms of advertising, political advertising, as well as the cognitive, emotional, and behavioral effects of mass media more generally. Working with quantitative and qualitative social science methods, we integrate scholarship from communication science, social psychology, political science, and marketing.


  • January 15, 2020
    Top AdME job placement! Brigitte Naderer has accepted a position at one of the best communication departments in Europe, the Department of Media and Communication at the LMU Munich, Germany. Starting January 1, she joined the lab of Professor Diana Rieger.

    Brigitte studied Communication Science (MA, 2012) and Political Science (MA, 2014) at the University of Vienna. Starting September 2013, she was a predoctoral researcher within our research group. Her PhD project entitled "The impact of product placements in children's movies. Content, effects, and protective measures", supervised by Jörg Matthes, was awarded the 2018 Bank Austria Research Award as well as a Top Dissertation Award by the International Communication Association (ICA). Brigitte defended her dissertation with "summa cum laude" (highest honor) in March 2017 and, since September 2017, worked as a postdoctoral researcher within our group.

    Congratulations, Brigitte!