As a part of the Department of Communication of the University of Vienna, the Vienna Advertising and Media Effects (AdMe) Research Group deals with the impact of modern media environments on people's thinking, behavior, and opinions. The research focus of our group includes areas such as marketing communication, advertising effectiveness, hybrid forms of advertising, political advertising, as well as the cognitive, emotional, and behavioral effects of mass media more generally. Working with quantitative and qualitative social science methods, we integrate scholarship from communication science, social psychology, political science, and marketing.



  • March 31, 2019
    Christian von Sikorski new Assistant Professor at University Koblenz · Landau!
    We are extremely happy and proud to announce that starting April 1, 2019, Christian will be Assistant Professor of Political Psychology (tenure track) at the Institute for Communication Psychology and Media Education of the University Koblenz · Landau in Germany. He had already been interim professor for media psychology within the same department. Christian's main research focus will be on political psychology and political communication.

    Christian joined AdME in April 2015 and since held a post doc position in our team. Prior to that, he was a researcher at the German Sport University Cologne (PhD in Media & Mass Communication, 2014) as well as a visiting researcher at New York University (NYU) and the Chinese University of Hong Kong.

    Congratulations, Christian!
  • March 20, 2019
    The dates and topics of this semester's research colloquium are now available. As usual, we invite everyone to join us on interesting debates. Please also check who's given a talk at our colloquium in the past years.
  • March 12, 2019
    New AdME position! We are currently looking to fill the position of a Pre-Doctoral Researcher ("PraeDoc") within our team. If you are interested in joining AdME, please check the university's jobcenter for further details.