Welcome!
As a part of the Department of Communication of the University of Vienna, the Vienna Advertising and Media Effects (AdMe) Research Group deals with the impact of modern media environments on people's thinking, behavior, and opinions. The research focus of our group includes areas such as marketing communication, advertising effectiveness, hybrid forms of advertising, political advertising, as well as the cognitive, emotional, and behavioral effects of mass media more generally. Working with quantitative and qualitative social science methods, we integrate scholarship from communication science, social psychology, political science, and marketing.
NEWS
- March 22, 2019
Article published! Jörg Matthes's and Brigitte Naderer's work on "Sugary, fatty, & prominent: Food & beverage appearances in children's movies from 1991 to 2015" finally appeared in Pediatric Obesity.
- March 20, 2019
The dates and topics of this semester's research colloquium are now available. As usual, we invite everyone to join us on interesting debates. Please also check who's given a talk at our colloquium in the past years.
- March 12, 2019
New AdME position! We are currently looking to fill the position of a Pre-Doctoral Researcher ("PraeDoc") within our team. If you are interested in joining AdME, please check the university's jobcenter for further details.
- February 12, 2019
New paper available! The International Journal of Advertising just published an article entitled "Placing snacks in children's movies: Cognitive, evaluative, and conative effects of product placements with character product interaction" by Brigitte Naderer, Jörg Matthes & Patrick Zeller.
- January 22, 2019
We are very happy to announce that Mira Mayrhofer recently defended her dissertation entitled "The portrayal and effect of alcohol on Television" with distinction.
Congratulations, Dr. Mira!