Welcome!
As a part of the Department of Communication of the University of Vienna, the Vienna Advertising and Media Effects (AdMe) Research Group deals with the impact of modern media environments on people's thinking, behavior, and opinions. The research focus of our group includes areas such as marketing communication, advertising effectiveness, hybrid forms of advertising, political advertising, as well as the cognitive, emotional, and behavioral effects of mass media more generally. Working with quantitative and qualitative social science methods, we integrate scholarship from communication science, social psychology, political science, and marketing.
NEWS
- November 16, 2020
New AdME member! We are delighted to announce that Hendrik van Scharrel is joining AdME as research assistant. He will support the work we are conducting within our research project Social Media Use and Adolescents' Well-Being. Hendrik studied Communication and Media Science / Political Science (B.A.: 2020) at the University of Bremen, Germany. Since autumn 2020, he is a student of our English-speaking Master (MSc) program in Communication Science.
Welcome to AdME, Hendrik!
- November 16, 2020
More papers published! Two further articles are now published in issues of the journals Political Pychology and Journalism Studies, respectively. Please check below for more details:
Schmuck, D., Heiss, R., & Matthes, J. (2020). Drifting further apart? How exposure to media portrayals of Muslims affects attitude polarization. Political Psychology, 41(6), 1055-1072.
Matthes, J., Kaskeleviciute, R., Schmuck, D., von Sikorski, C., Klobasa, C., Knupfer, H., & Saumer, M. (2020). Who differentiates between Muslims and Islamist terrorists in terrorism news coverage? An actor-based approach. Journalism Studies, 21(15), 2135-2153.
- November 9, 2020
New articles available! Journalism & Mass Communication Quarterly recently published Jörg Matthes's and Michael Prieler's research on "Nudity of male and female characters in television advertising across thirteen countries".
Furthermore, the article "Healthy, sweet, brightly colored, and full of vitamins: Cognitive and affective persuasive cues of food placements and children's healthy eating behavior" by Brigitte Naderer, Alice Binder, Jörg Matthes and Mira Mayrhofer now appeared in volume 39 / issue 7 of the International Journal of Advertising.
- October 29, 2020
Julia Martin joining AdME! We are delighted to announce Julia has joined our research group as a teaching assistant. At our department, she is studying toward a MSc qualification within our English-speaking Master program in Communication Science. Prior to joining our university, she studied Communication Science and Psychology (B.A.: 2020) at the Ludwig-Maximilians-University (LMU) Munich.
A very warm welcome to AdME, Julia!
- October 22, 2020
Helena Knupfer joining as predoc! We are delighted that Helena will continue her academic journey within our research group and, starting now, joins as a predoctoral researcher for the upcoming four years. Helena has been part of AdME since October 2017, when she joined as a teaching assistant.
Helena studied Journalism and Communication Science at the University of Vienna (MA with distinction, 2020), and is currently still studying toward a MSc at the Faculty of Psychology of the University of Vienna as well (expected graduation in January 2021). Furthermore, she holds a BSc in Psychology (University of Vienna, 2016) and a BA (Bakk.) in Journalism and Communication Science (University of Vienna, 2016).