As a part of the Department of Communication of the University of Vienna, the Vienna Advertising and Media Psychology (AdMe) Research Group deals with the impact of modern media environments on people's thinking, behavior, and opinions. The research focus of our group includes areas such as marketing communication, advertising effectiveness, hybrid forms of advertising, political advertising, as well as the cognitive, emotional, and behavioral effects of mass media more generally. Working with quantitative and qualitative social science methods, we integrate scholarship from communication science, social psychology, political science, and marketing.


  • February 27, 2024
    The dates and topics of this semester's research colloquium are now available. As usual, we invite everyone to join us on interesting debates. Please also check who's given a talk at our colloquium in the past years.
  • February 26, 2024
    Successful PhD defense! We are extremely proud to announce that last week Melanie Hirsch defended her dissertation entitled Political and issue fit of targeted political advertising on social media: Perceptions, evaluations, and behavioral intentions with distinction.
    Congratulations, Dr. Melanie!
  • January 31, 2024
    Another AdMe position! We are now also advertising a temporary Senior Scientist position (March-June 2024 with the possibility of an extension) within our team. If you would like to take a closer look at the requirements, please check here for more details.
  • January 26, 2024
    New AdMe position! We are currently looking to fill the position of a predoctoral researcher within our team. If you are interested in joining us, please check the University of Vienna's Jobcenter for further details.
  • January 9, 2024
    Dissertation Award! We are super proud to announce that the Vienna Doctoral School of Social Sciences (ViDSS) of the University of Vienna honored our former team member Marlis Stubenvoll with the sowi:doc Award 2023. Marlis will receive the award during a ceremony in June 2024 for her outstanding dissertation entitled Why misperceptions persist: The role of resistance to evidence in political news, which she completed with "summa cum laude" in February 2023. Additionally, the recipient of the award receives prize money of € 1.500.

    Congratulations, dear Marlis!