As a part of the Department of Communication of the University of Vienna, the Vienna Advertising and Media Effects (AdMe) Research Group deals with the impact of modern media environments on people's thinking, behavior, and opinions. The research focus of our group includes areas such as marketing communication, advertising effectiveness, hybrid forms of advertising, political advertising, as well as the cognitive, emotional, and behavioral effects of mass media more generally. Working with quantitative and qualitative social science methods, we integrate scholarship from communication science, social psychology, political science, and marketing.


  • April 14, 2020
    New AdME position! We are currently looking to fill the position of a predoctoral resarcher within our team. If you are interested in joining us, please check the University of Vienna's jobcenter for further details.
  • April 6, 2020
    We are very happy to announce that Alice Binder recently defended her dissertation entitled "The influence of healthy food placements within children’s movies. Persuasive mechanisms and effects" with distinction.
    Congratulations, Dr. Alice!
  • March 18, 2020
    Master thesis proposals update! We invite all M.A. students who are interested in writing their upcoming master thesis under the support of our team to have a look at the proposals and interesting research projects posted on our site.