As a part of the Department of Communication of the University of Vienna, the Vienna Advertising and Media Psychology (AdMe) Research Group deals with the impact of modern media environments on people's thinking, behavior, and opinions. The research focus of our group includes areas such as marketing communication, advertising effectiveness, hybrid forms of advertising, political advertising, as well as the cognitive, emotional, and behavioral effects of mass media more generally. Working with quantitative and qualitative social science methods, we integrate scholarship from communication science, social psychology, political science, and marketing.


  • January 12, 2022
    Top AdMe job placement! Alice Binder, who has been part of our team since 2016, has accepted a position as senior scientist at the University of Klagenfurt (Austria) and recently joined Professor Christina Peter’s team.

    After completing her master studies in Journalism & Communication, Alice joined AdMe in October 2016. She first worked within the research projects Food product placements in children's movies: Content, mechanisms and protective measures and PolitikRadar: A Citizen Science tool for tracking political participation. After the conclusion of these projects, she continued as a predoctoral researcher under the supervision of Professor Matthes.

    Her dissertation entitled The influence of healthy food placements within children's movies. Persuasive mechanisms and effects received the Abby Prestin Dissertation of the Year Award by the Health Communication Divisions of the ICA & NCA, as well as the sowi:doc award of the Faculty of Social Sciences of the University of Vienna. In April 2020, Alice defended her dissertation with "summa cum laude" (highest honor) and, since then, was working as a postdoctoral researcher within our group.

    Congratulations, dear Alice! We wish you all the best for your personal and academic future.
  • January 10, 2022
    Paper available! The article Social campaigns to social change? Sexual violence framing in U.S. news before and after #metoo (doi:10.1177/14648849211056386) by Selina Noetzel et al. was released by Journalism on January 3, 2022.
  • December 14, 2021
    Article published! Dietram A. Scheufele's, Nicole M. Krause's and Isabelle Freiling's collaboration entitled Misinformed about the "infodemic?" Science's ongoing struggle with misinformation (doi:10.1016/j.jarmac.2021.10.009) was now published in the Journal of Applied Research in Memory and Cognition.