As a part of the Department of Communication of the University of Vienna, the Vienna Advertising and Media Effects (AdMe) Research Group deals with the impact of modern media environments on people's thinking, behavior, and opinions. The research focus of our group includes areas such as marketing communication, advertising effectiveness, hybrid forms of advertising, political advertising, as well as the cognitive, emotional, and behavioral effects of mass media more generally. Working with quantitative and qualitative social science methods, we integrate scholarship from communication science, social psychology, political science, and marketing.



  • October 31, 2018
    The dates and topics of this semester's research colloquium are now available. As usual, we invite everyone to join us on interesting debates. Please also check who's given a talk at our colloquium in the past years.
  • October 29, 2018
    We are very happy to announce that Raffael Heiss recently defended his dissertation entitled "Political Actors on Social Media: Content, Exposure and Effects" with distinction.
    Congratulations, Dr. Raffi!
  • October 16, 2018
    Dissertation Award wins! We are very proud to announce that Kathrin Karsay will receive two awards for her outstanding dissertation entitled "Objects of Desire. Content and Effects of Sexualizing Media", completed in February 2018.
    First, she will be granted the Award of Excellence 2018 of the Austrian Federal Ministry of Education, Science and Research. The award honors the best national dissertations completed during the academic year 2017/18, and includes prize money of € 3.000.
    Furthermore, the Faculty of Social Sciences at the University of Vienna honors her with the 2018 Sowi-Doc.Award. Additionally, the recipient of the award will receive prize money of € 1.500.
    Congratulations, Kathrin!
  • October 15, 2018
    Andreas Nanz joining AdME! We're happy to announce that Andreas joined our research group today and will work as a pre-doctoral researcher alongside Anja Stevic in the project "Social Media and Political Engagement: Mechanisms and Contigencies" (PI: Jörg Matthes, funded by the Austrian Science Fund).
    Andreas studied Communication Science (BA: 2016), Sociology (BA: 2016) and Political Science (BA: 2018) at our university and recently completed his MA studies at our department.
    A very warm welcome, Andreas!