As a part of the Department of Communication of the University of Vienna, the Vienna Advertising and Media Effects (AdMe) Research Group deals with the impact of modern media environments on people's thinking, behavior, and opinions. The research focus of our group includes areas such as marketing communication, advertising effectiveness, hybrid forms of advertising, political advertising, as well as the cognitive, emotional, and behavioral effects of mass media more generally. Working with quantitative and qualitative social science methods, we integrate scholarship from communication science, social psychology, political science, and marketing.


  • August 1, 2019
    New AdME members! We are happy to announce that four new members have joined our group as pre-doctoral researchers.

    Melanie Hirsch studied Translation Studies (French & English, BA: 2015) and Political Science (BA: 2016) at Leopold-Franzens-University of Innsbruck. She was then accepted for our research master program in Communication Science, which she completed in January 2019.

    Ruta Kaskeleviciute holds a Bachelor of Culture and Arts in Journalism of the Haaga-Helia University of Applied Sciences (Helsinki, Finnland). As a colleague of Melanie Hirsch, she was a student of the Communication Science master program at our department, graduating in November 2018. Alongside Desirée Schmuck and Jörg Matthes, Ruta will work in the project SMART?Phone.

    Ariadne Neureiter conducted her studies in Communication Science at our department (MA: 2018). Her master thesis, entitled "The impact of crisis' history and victim's history on corporate reputation" was recently awarded the Franz-Bogner-Wissenschaftspreis 2019. Furthermore, Ariadne studied Psychology at Karl-Franzens-University of Graz (BA: 2017), where she is also currently completing her master studies.

    Franz Reiter studied Political Science (BA: 2015) and European and International Studies (MA: 2018) at Leopold-Franzens-University of Innsbruck. His main research interests focus on political advertising, electoral communication, media, and quantitative methods.

    A very warm welcome to AdME, Melanie, Ruta, Ariadne and Franz!