Welcome!
As a part of the Department of Communication of the University of Vienna, the Vienna Advertising and Media Psychology (AdMe) Research Group deals with the impact of modern media environments on people's thinking, behavior, and opinions. The research focus of our group includes areas such as marketing communication, advertising effectiveness, hybrid forms of advertising, political advertising, as well as the cognitive, emotional, and behavioral effects of mass media more generally. Working with quantitative and qualitative social science methods, we integrate scholarship from communication science, social psychology, political science, and marketing.
NEWS
- May 18, 2026
New publication available! The paper Annotation in action: Experimental perspectives on perceiving and labeling digital hate across four European countries (doi:10.1155/hbe2/3332187) by Thomas Kirchmair, Kevin Koban, and Jörg Matthes was recently released by Human Behavior and Emerging Technologies.
- May 4, 2026
New AdMe member! We are excited to announce that Carima Michels recently joined our team as student research assistant. Carima, who studies toward a MA qualification within our department, will support the newly-funded project Scrolling into Debt: Gen Z’s Financial Miseducation in the Digital Age, which is headed by Jörg Matthes and Sofie Vranken.
A very warm welcome to the team and department, dear Carima!
- April 29, 2026
Papers galore! Two new publications have recently been released by Computers in Human Behavior Reports and Media Psychology, respectively. You can find the full references below.
Khaleghipour, M., Koban, K., & Matthes, J. (2026). Caught in the storm: A qualitative study on digital hate targeting scholars. Computers in Human Behavior Reports, 22, 101059. https://doi.org/10.1016/j.chbr.2026.101059
Khaleghipour, M., Koban, K., & Matthes, J. (2026). Over-time relationships of direct and indirect digital hate victimization on fundamental needs and prosocial bystander intervention: A two-wave panel study. Media Psychology. Advance online publication. https://doi.org/10.1080/15213269.2026.2636055
- April 24, 2026
New publication! Jaroslava Kaňková, Sofie Vranken, Jörg Matthes, Aleksandra Lazić, Selma Hodzic, Mihoko Seki, Yuko Kawano, Akiyo Ito, Yu Sakagami, and Miho Iwakuma recently saw their paper Is generative AI your new therapist? A cross-cultural model of generative AI affordances, trust, use intentions, and willingness to attend in-person therapy published in SSM – Mental Health. The full article can be accessed here.
- April 22, 2026
New paper published! Kevin Koban's, Stephanie Bührer's, and Jörg Matthes's work entitled All roads lead to hate? Examining five prediction paths for online incivility and intolerance perpetration (doi:10.1177/10776990261429081) was now released in Journalism & Mass Communication Quarterly.
- April 20, 2026
New AdMe member! We are happy to announce to Maria Titarenko has today joined our team as a student research assistant. Maria completed her Bachelor studies in Media & Communication at the National Research University – Higher School of Economics (HSE) in Moscow, Russia, and is currently enrolled in our English-speaking Master program in Communication Science.
A very warm welcome to AdMe, dear Maria!
- April 17, 2026
New article available! The journal Communication Research just published the paper Disentangling the longitudinal relationship between social media use, political expression and political participation: What do we really know? (doi:10.1177/00936502261430387) by Jörg Matthes, Andreas Nanz, Marlis Stubenvoll, and Ruta Kaskeleviciute.