Welcome!

As a part of the Department of Communication of the University of Vienna, the Vienna Advertising and Media Effects (AdMe) Research Group deals with the impact of modern media environments on people's thinking, behavior, and opinions. The research focus of our group includes areas such as marketing communication, advertising effectiveness, hybrid forms of advertising, political advertising, as well as the cognitive, emotional, and behavioral effects of mass media more generally. Working with quantitative and qualitative social science methods, we integrate scholarship from communication science, social psychology, political science, and marketing.

NEWS

• January 22, 2020
  New publication! The paper "User generated content presenting brands on social media increases young adults' purchase intention" (authors: Mira Mayrhofer, Jörg Matthes, Sabine Einwiller & Brigitte Naderer) appeared in volume 39 (issue 1) of the International Journal of Advertising.

• January 15, 2020
  Top AdME job placement! Brigitte Naderer has accepted a position at one of the best communication departments in Europe, the Department of Media and Communication at the LMU Munich, Germany. Starting January 1, she joined the lab of Professor Diana Rieger.
  
  Brigitte studied Communication Science (MA, 2012) and Political Science (MA, 2014) at the University of Vienna. Starting September 2013, she was a predoctoral researcher within our research group. Her PhD project entitled "The impact of product placements in children's movies. Content, effects, and protective measures", supervised by Jörg Matthes, was awarded the 2018 Bank Austria Research Award as well as a Top Dissertation Award by the International Communication Association (ICA). Brigitte defended her dissertation with "summa cum laude" (highest honor) in March 2017 and, since September 2017, worked as a postdoctoral researcher within our group.
  
  Congratulations, Brigitte!

• December 18, 2019
  Another paper published! Sophie Lecheler's, Jörg Matthes's and Hajo Boomgaarden's paper entitled "Setting the agenda for research on media and migration: State-of-the-art and directions for future research" was now published in Mass Communication and Society.

• November 26, 2019
  More publications! The article "A meta-analysis of the effects of cross-cutting exposure on political participation" (authors: Jörg Matthes, Johannes Knoll, Sebastián Valenzuela, Christian von Sikorski) recently appeared in volume 36, issue 4 of Political Communication.

• November 12, 2019
  New Dissertation Award! The Faculty of Social Sciences at the University of Vienna honored our former colleague Raffael Heiss with the 2019 Sowi-Doc.Award for his dissertation "Political Actors on Social Media: Content, Exposure and Effects", supervised by Jörg Matthes. The recipients of the award also receive prize money of € 1.500 each.
  
  Congratulations, Raffi!