As a part of the Department of Communication of the University of Vienna, the Vienna Advertising and Media Psychology (AdMe) Research Group deals with the impact of modern media environments on people's thinking, behavior, and opinions. The research focus of our group includes areas such as marketing communication, advertising effectiveness, hybrid forms of advertising, political advertising, as well as the cognitive, emotional, and behavioral effects of mass media more generally. Working with quantitative and qualitative social science methods, we integrate scholarship from communication science, social psychology, political science, and marketing.


  • November 27, 2023
    New paper available! Ariadne Neureiter's, Marlis Stubenvoll's and Jörg Matthes's collaboration entitled Is it greenwashing? Environmental compensation claims in advertising, perceived greenwashing, political consumerism, and brand outcomes (doi:10.1080/00913367.2023.2268718) was just released by the Journal of Advertising.
  • November 23, 2023
    Top Paper Award! Jörg Matthes and Franz Reiter received a Top Paper Award at AEJMC 2023 in Washington, D.C. Their contribution "The good, the bad, and the ugly". A panel study on the reciprocal effects of negative, dirty, and positive campaigning on political distrust (doi:10.1080/15205436.2021.1934702) was honored as the best paper published in Mass Communication and Society in 2022.
  • November 22, 2023
    New AdMe position(s)! We are currently searching for research assistants for short-term translation work within the ERC-funded project Digital Hate: Perpetrators, Audiences, and (Dis)Empowered Targets. Detailed information can be accessed here.
  • November 20, 2023
    Jörg Matthes new Editor-in-Chief of Communication Theory! Starting now, he will edit the journal for a period of four years. Communication Theory has an Impact Factor of 3.7, which currently ranks 29th in the field of communication (96 journals are listed in total).
  • November 7, 2023
    Successful PhD defense! We are very proud to announce that Marina Thomas yesterday defended her dissertation entitled Swipe culture: The psychological effects of swiping on dating applications with distinction.
    Congratulations, Dr. Marina!