As a part of the Department of Communication of the University of Vienna, the Vienna Advertising and Media Effects (AdMe) Research Group deals with the impact of modern media environments on people's thinking, behavior, and opinions. The research focus of our group includes areas such as marketing communication, advertising effectiveness, hybrid forms of advertising, political advertising, as well as the cognitive, emotional, and behavioral effects of mass media more generally. Working with quantitative and qualitative social science methods, we integrate scholarship from communication science, social psychology, political science, and marketing.



  • August 9, 2018
    Christian von Sikorski (together with Sigurd Allern, University of Oslo/Stockholm University) edited a Special Section on "Political Scandals as a Democratic Challenge", published in the International Journal of Communication. The Special Section brings together original papers on current international political scandal research including papers by, e.g., Robert Entman, Francis L.F. Lee, Paolo Mancini and Hans Matthias Kepplinger. The Section focuses on the primary question: What are the roles – and effects – of mediated political scandals on democratic processes?
  • August 2, 2018
    New AdME position! We are looking for a pre-doctoral researcher (University Assistant prae doc) to conduct the research project "Social Media and Political Engagement: Mechanisms and Contingencies" (PI: Jörg Matthes). The project, funded by the Austrian Science Fund (FWF), started in June 2018 and is scheduled to run for three years (2018-2021).
    If you are interested in joining us, please check here for details.
  • August 1, 2018
    New AdME member! We are very happy that Anja Stevic has joined our group as a pre-doctoral researcher within our research project "Social Media and Political Engagement: Mechanisms and Contigencies", funded by the Austrian Science Fund (FWF).
    Anja, a native Croatian, studied Journalism (BA: 2013, M.A.: 2016) in her home town at the University of Zagreb and completed the Master program in Communication Science at our department in June 2018.
    Welcome to our research group, Anja!