As a part of the Department of Communication of the University of Vienna, the Vienna Advertising and Media Psychology (AdMe) Research Group deals with the impact of modern media environments on people's thinking, behavior, and opinions. The research focus of our group includes areas such as marketing communication, advertising effectiveness, hybrid forms of advertising, political advertising, as well as the cognitive, emotional, and behavioral effects of mass media more generally. Working with quantitative and qualitative social science methods, we integrate scholarship from communication science, social psychology, political science, and marketing.


  • September 28, 2023
    Top Paper Award at LDK 23! The conference paper Grumpiness ambivalently relates to negative and positive emotions in ironic Austrian German text data, co-authored by Thomas Kirchmair, was honored with the Best Poster Award at the Language, Data and Knowledge 2023 Conference in Vienna.
  • September 27, 2023
    Paper out now! Anja Stevic's and Jörg Matthes's collaboration titled Co-present smartphone use, friendship satisfaction, and social isolation: The role of coping strategies (doi:10.1016/j.chb.2023.107960) will appear in Volume 149 of Computers in Human Behavior.
  • September 13, 2023
    Paper published! The article The influence of political fit, issue fit and targeted political advertising disclosures on persuasion knowledge, party evaluation, and chilling effects (doi:10.1177/08944393231193731) by Melanie Hirsch, Alice Binder, and Jörg Matthes has now appeared in Social Science Computer Review.
  • September 11, 2023
    New AdMe position! We are currently looking to fill the position of a postdoctoral researcher within our team. If you are interested in joining us, please check the University of Vienna's Jobcenter for further details.
  • September 5, 2023
    New publications!
    Policy & Internet has recently released the article Support for misinformation regulation on social media: It is the perceived harm of misinformation that matters, not the perceived amount (doi:10.1002/poi3.360) by Isabelle Freiling, Marlis Stubenvoll, & Jörg Matthes.

    Further, the article Distracted children? Nighttime smartphone use, children's attentional problems, and school performance over time (doi:10.1177/02724316231164734) co-authored by Anja Stevic, Desirée Schmuck, Marina F. Thomas, Kathrin Karsay, and Jörg Matthes is now available online first in The Journal of Early Adolescence.
  • September 1, 2023
    New AdMe members!
    We're happy to welcome Christina Brandstetter, Daisy Garner, and Irina Dietrich within our ranks. While Christina and Daisy will support Professor Matthes's teaching activities, Irina will be a research assistant within our European Union-funded Horizon 2020 project YouCount.

    Christina has recently started our Master program in Journalism and Communication Studies after completing her Bachelor studies in February 2023. She has already been a tutor for Communication Research Logics and Philosophy of Science at our Department.

    Daisy studied German and Psychology at William & Mary in Williamsburg, VA, USA (BA: 2021). From October onwards, she will be a student of our English-speaking Master program in Communication Science.

    Irina studied Comparative Literature (BA: 2021) and Journalism and Communication (BA: 2022) at our university. Since March 2022, she is studying toward a MA qualification in the Department of Political Science.

    A very warm welcome to AdMe to all of you!