As a part of the Department of Communication of the University of Vienna, the Vienna Advertising and Media Effects (AdMe) Research Group deals with the impact of modern media environments on people's thinking, behavior, and opinions. The research focus of our group includes areas such as marketing communication, advertising effectiveness, hybrid forms of advertising, political advertising, as well as the cognitive, emotional, and behavioral effects of mass media more generally. Working with quantitative and qualitative social science methods, we integrate scholarship from communication science, social psychology, political science, and marketing.


  • March 2, 2021
    The dates and topics of this semester's research colloquium are now available. As usual, we invite everyone to join us on interesting debates. Please also check who's given a talk at our colloquium in the past years.
  • March 1, 2021
    Mira Mayrhofer re-joining AdME! We are delighted to announce that Mira is re-joining our team as postdoctoral researcher to conduct the applied project Concept for Marketing/Communication for the Disease Management Program Chronic Heart Failure.

    As a student assistant and predoctoral researcher, Mira was already part of AdME between April 2015 and January 2019. She completed her dissertation entitled "The portrayal and effect of alcohol on Television" with distinction in January 2019.

    Welcome back, Mira!
  • February 1, 2021
    New AdME Member! We're very happy to announce that Isabelle Freiling is joining our ranks today as a researcher within our upcoming EU-funded project "YOUCOUNT". The project runs from February 2021 to January 2024 and is funded by the European Union's Horizon 2020 Program for Research and Innovation.

    Prior to joining AdME, Isabelle was a Ph.D. student at the University of Münster and part of the German Science Foundation-funded Research Training Group "Trust and Communication in a Digitized World". Isabelle studied Media Research/Practice (B.A., 2014) and Applied Media Research (M.A., 2016) at the TU Dresden, Germany. In spring 2020, she was a Fulbright Visiting Researcher in the Department of Life Sciences Communication at the University of Wisconsin-Madison. Her dissertation (scheduled to be completed in spring 2021) is on "Misinformation on social media. A user perspective on information evaluation comparing Germany and the U.S."

    A very warm welcome to AdME, Isabelle!