As a part of the Department of Communication of the University of Vienna, the Vienna Advertising and Media Effects (AdMe) Research Group deals with the impact of modern media environments on people's thinking, behavior, and opinions. The research focus of our group includes areas such as marketing communication, advertising effectiveness, hybrid forms of advertising, political advertising, as well as the cognitive, emotional, and behavioral effects of mass media more generally. Working with quantitative and qualitative social science methods, we integrate scholarship from communication science, social psychology, political science, and marketing.


  • September 24, 2020
    Special issue in Communications. The European Journal of Communication Research!
    Alongside his colleagues Brigitte Naderer (LMU Munich), Jens Seiffert-Brockmann (Vienna University of Economics and Business) and Sabine Einwiller, Jörg Matthes edited a special issue entitled "Native and embedded advertising formats in the digital world" of Communications. The European Journal of Communication Research. The editorial of the special issue is available here.
  • September 1, 2020
    Kevin Koban joining AdME! We are happy to announce to Kevin has joined our research group today and will work as a postdoctoral researcher within the project "Social Media Use and Adolescents' Well-Being". The project runs from September 2020 to August 2023 and is funded by the Austrian Science Fund (FWF).

    Kevin joins from the Texas Tech University (USA), where he worked as postdoctoral research associate at the College of Media and Communication. He completed his Ph.D. entitled Interactivity as dynamic demand. A conceptual, methodological, and empirical foundation for an innovative approach to study video games ("summa cum laude") at the Chemnitz University of Technology (Germany) in Fall 2019. Prior, he studied Media and Communication (B.A.: 2013; M.A.: 2016) at Chemnitz University of Technology as well.

    Welcome to AdME, Kevin!
  • August 28, 2020
    New AdME position! We are currently looking to fill the position of a predoctoral researcher within our team. If you are interested in joining us, please check the University of Vienna's Jobcenter for further details.
  • August 9, 2020
    Top 2 Paper Award at AEJMC! Jörg Matthes and Ruta Kaskeleviciute received a Top 2 Paper Award of AEJMC's Religion & Media Interest Group for their work entitled "'They are amongst us': News about terror, perceptions of sleeper terrorists, and negative stereotypes toward Muslims".