Welcome!

As a part of the Department of Communication of the University of Vienna, the Vienna Advertising and Media Effects (AdMe) Research Group deals with the impact of modern media environments on people's thinking, behavior, and opinions. The research focus of our group includes areas such as marketing communication, advertising effectiveness, hybrid forms of advertising, political advertising, as well as the cognitive, emotional, and behavioral effects of mass media more generally. Working with quantitative and qualitative social science methods, we integrate scholarship from communication science, social psychology, political science, and marketing.

NEWS

• February 11, 2020
  New article available! Pediatric Obesity just published the paper "Food as an eye-catcher. An eye-tracking study on children's attention to healthy and unhealthy food presentations as well as non-edible objects in audiovisual media" by Brigitte Naderer, Alice Binder, Jörg Matthes, Ines Spielvogel & Michaela Forrai.

• February 3, 2020
  New AdME position! We are currently looking to fill the position of a postdoctoral resarcher within our team. If you are interested in joining us, please check the University of Vienna's jobcenter for further details.
  
  Another publication! Johannes Knoll's, Jörg Matthes's and Raffael Heiss's work on "The social media political participation model: A goal systems theory perspective" now appeared in Convergence: The International Journal of Research into New Media Technologies.

• January 22, 2020
  New publication! The paper "User generated content presenting brands on social media increases young adults' purchase intention" (authors: Mira Mayrhofer, Jörg Matthes, Sabine Einwiller & Brigitte Naderer) appeared in volume 39 (issue 1) of the International Journal of Advertising.

• January 15, 2020
  Top AdME job placement! Brigitte Naderer has accepted a position at one of the best communication departments in Europe, the Department of Media and Communication at the LMU Munich, Germany. Starting January 1, she joined the lab of Professor Diana Rieger.
  
  Brigitte studied Communication Science (MA, 2012) and Political Science (MA, 2014) at the University of Vienna. Starting September 2013, she was a predoctoral researcher within our research group. Her PhD project entitled "The impact of product placements in children's movies. Content, effects, and protective measures", supervised by Jörg Matthes, was awarded the 2018 Bank Austria Research Award as well as a Top Dissertation Award by the International Communication Association (ICA). Brigitte defended her dissertation with "summa cum laude" (highest honor) in March 2017 and, since September 2017, worked as a postdoctoral researcher within our group.
  
  Congratulations, Brigitte!

• December 18, 2019
  Another paper published! Sophie Lecheler's, Jörg Matthes's and Hajo Boomgaarden's paper entitled "Setting the agenda for research on media and migration: State-of-the-art and directions for future research" was now published in Mass Communication and Society.