As a part of the Department of Communication of the University of Vienna, the Vienna Advertising and Media Effects (AdMe) Research Group deals with the impact of modern media environments on people's thinking, behavior, and opinions. The research focus of our group includes areas such as marketing communication, advertising effectiveness, hybrid forms of advertising, political advertising, as well as the cognitive, emotional, and behavioral effects of mass media more generally. Working with quantitative and qualitative social science methods, we integrate scholarship from communication science, social psychology, political science, and marketing.


  • June 11, 2019
    Kathrin Karsay receives 2019 ICA Kyoon Hur Dissertation Award! We are very proud to announce that Kathrin received the prestigious Kyoon Hur Dissertation Award from the International Communication Association's (ICA) Mass Communication Division at this year's annual conference in Washington, D.C. The biannual award acknowledges the best in doctoral research and dissertation writing in mass communication. Evaluation criteria include theoretical and methodological contributions to the field of mass communication and originality.

    In her cumulative dissertation "Objects of Desire. Content and Effects of Sexualizing Media", Kathrin dealt with the phenomenon of sexualization in mass media by means of a multi-method design. The key findings indicate that visual sexualization is a widespread media phenomenon and that in today’s society sexualizing media have the potential to negatively affect the mental and physical health of both women and men. In particular, the results demonstrate that the use of sexualizing media leads to an overestimation of one's own appearance in relation to one's own personality, in short self-objectification, and implies far-reaching consequences for society at large.

    Congratulations, Kathrin!
  • June 7, 2019
    Multiple awards at ICA! We have received multiple awards for our work at this year's ICA annual conference in Washington, D.C.

    Christian von Sikorski, Desirée Schmuck, Jörg Matthes, Claudia Klobasa, Helena Knupfer and Melanie Saumer received the Top Faculty Paper Award of the Journalism Division for their paper "Do journalists differentiate between Muslims and Islamist terrorists? A content analysis of terrorism news coverage". 

    Marlis Stubenvoll was awarded with the Top Student Paper Award of the Mass Communication Division. Her paper was entitled "Why corrections of numerical misinformation fail: Anchoring effects of inaccurate numbers in the news".

    Two more awards were granted by the Children, Adolescents and Media Division: Ines Spielvogel, Jörg Matthes and Brigitte Naderer received the Top Student-led paper Award for "Again and again: Exploring the influence of disclosure repetition on children's cognitive processing of brand placements". Furthermore, Brigitte Naderer was awarded the Top Reviewer Award of the division.

    Finally, the Information Systems Division awarded Jörg Matthes & Johannes Knoll the John E. Hunter Meta-Analysis Award 2019 for their article "The effectiveness of celebrity endorsements: A meta-analysis", published in 2017 by the Journal of the Academy of Marketing Science.