As a part of the Department of Communication of the University of Vienna, the Vienna Advertising and Media Psychology (AdMe) Research Group deals with the impact of modern media environments on people's thinking, behavior, and opinions. The research focus of our group includes areas such as marketing communication, advertising effectiveness, hybrid forms of advertising, political advertising, as well as the cognitive, emotional, and behavioral effects of mass media more generally. Working with quantitative and qualitative social science methods, we integrate scholarship from communication science, social psychology, political science, and marketing.


  • June 16, 2022
    New AdMe position! We are currently looking to fill the position of a postdoctoral researcher within our team. If you are interested in joining us, please check the University of Vienna's jobcenter for further details.
  • June 1, 2022
    Awards at ICA 2022 in Paris! ICA's Political Communication Division honored Jörg Matthes with the Outstanding Reviewer Award.

    Furthermore, the paper The distraction effect. Political and entertainment-oriented content on social media, political participation, interest, and knowledge (authors: Raffael Heiss, Jörg Matthes, and Hendrik van Scharrel) received a Top Faculty Paper Award by ICA's Mass Communication Division.
  • May 31, 2022
    Paper published! Ariadne Neureiter's and Jörg Matthes's work entitled Comparing the effects of greenwashing claims in environmental airline advertising: Perceived greenwashing, brand evaluation, and flight shame (doi:10.1080/02650487.2022.2076510) was just released as advance online publication by the International Journal of Advertising.
  • May 25, 2022
    New AdMe position! We are currently looking for a student assistant to support the research project YouCount, funded by the Horizon 2020 program of the European Union. If you are interested in joining us, please check here for more details.
  • May 6, 2022
    New publications! The article The infodemic 'infodemic:' Toward a more nuanced understanding of truth-claims and the need for (not) combatting misinformation (doi:10.1177/00027162221086263), co-authored by Nicole M. Krause, Isabelle Freiling & Dietram A. Scheufele, now appeared in The Annals of the American Academy of Political and Social Science.

    Furthermore, Mass Communication & Society published Ruta Kaskeleviciute's and Jörg Matthes's work entitled A vicious cycle? Threat of terror, perceived media bias, and support for surveillance policies (doi:10.1080/15205436.2022.2052903).