As a part of the Department of Communication of the University of Vienna, the Vienna Advertising and Media Effects (AdMe) Research Group deals with the impact of modern media environments on people's thinking, behavior, and opinions. The research focus of our group includes areas such as marketing communication, advertising effectiveness, hybrid forms of advertising, political advertising, as well as the cognitive, emotional, and behavioral effects of mass media more generally. Working with quantitative and qualitative social science methods, we integrate scholarship from communication science, social psychology, political science, and marketing.



  • March 20, 2019
    The dates and topics of this semester's research colloquium are now available. As usual, we invite everyone to join us on interesting debates. Please also check who's given a talk at our colloquium in the past years.
  • March 12, 2019
    New AdME position! We are currently looking to fill the position of a Pre-Doctoral Researcher ("PraeDoc") within our team. If you are interested in joining AdME, please check the university's jobcenter for further details.
  • January 22, 2019
    We are very happy to announce that Mira Mayrhofer recently defended her dissertation entitled "The portrayal and effect of alcohol on Television" with distinction.
    Congratulations, Dr. Mira!