Welcome!
As a part of the Department of Communication of the University of Vienna, the Vienna Advertising and Media Effects (AdMe) Research Group deals with the impact of modern media environments on people's thinking, behavior, and opinions. The research focus of our group includes areas such as marketing communication, advertising effectiveness, hybrid forms of advertising, political advertising, as well as the cognitive, emotional, and behavioral effects of mass media more generally. Working with quantitative and qualitative social science methods, we integrate scholarship from communication science, social psychology, political science, and marketing.
NEWS
- September 13, 2018
New publication available! The International Journal of Press/Politics recently published a study by a group of authors including Desirée Schmuck & Jörg Matthes entitled "Start spreading the news. A comparative experiment on the effects of populist communication on political engagement in sixteen European countries".
- September 7, 2018
New research project! The city of Vienna (MA 57) will fund a new research project, starting in September 2018. The project aims to study the effectiveness of disclaimer labels added to photographs on social media on adolescents' body image, and will be conducted by Kathrin Karsay, Brigitte Naderer and Christina Peter (LMU Munich).
- August 27, 2018
Journalism and Mass Communication Quarterly recently published a special edition entitled "Social media and political campaigning around the world", edited by Daniela V. Dimitrova and Jörg Matthes.
- August 27, 2018
Top Faculty Paper Award at AEJMC! AEJMC's Communication Science, Health, Environment and Risk Division (ComSHER) awarded Mira Mayrhofer and Jörg Matthes a Top Faculty Paper Award for their work on "We drink so we are: Effects of perceived similarity with a drinker on observational learning".
Congratulations, Mira & Jörg!
- August 9, 2018
Christian von Sikorski (together with Sigurd Allern, University of Oslo/Stockholm University) edited a Special Section on "Political Scandals as a Democratic Challenge", published in the International Journal of Communication. The Special Section brings together original papers on current international political scandal research including papers by, e.g., Robert Entman, Francis L.F. Lee, Paolo Mancini and Hans Matthias Kepplinger. The Section focuses on the primary question: What are the roles – and effects – of mediated political scandals on democratic processes?