As a part of the Department of Communication of the University of Vienna, the Vienna Advertising and Media Effects (AdMe) Research Group deals with the impact of modern media environments on people's thinking, behavior, and opinions. The research focus of our group includes areas such as marketing communication, advertising effectiveness, hybrid forms of advertising, political advertising, as well as the cognitive, emotional, and behavioral effects of mass media more generally. Working with quantitative and qualitative social science methods, we integrate scholarship from communication science, social psychology, political science, and marketing.



  • October 16, 2018
    Dissertation Award wins! We are very proud to announce that Kathrin Karsay will receive two awards for her outstanding dissertation entitled "Objects of Desire. Content and Effects of Sexualizing Media", completed in February 2018.
    First, she will be granted the Award of Excellence 2018 of the Austrian Federal Ministry of Education, Science and Research. The award honors the best national dissertations completed during the academic year 2017/18, and includes prize money of € 3.000.
    Furthermore, the Faculty of Social Sciences at the University of Vienna honors her with the 2018 Sowi-Doc.Award. Additionally, the recipient of the award will receive prize money of € 1.500.
    Congratulations, Kathrin!
  • October 11, 2018
    IGor-Award for Jörg Matthes! For the third time since 2015, Professor Matthes received the IGor-Award for the best and most interesting lecture ("VO PSYCH – Introduction to Media Psychology") delivered to communication students in the summer semester 2018, and awarded by the students of our home department.
  • October 2, 2018
    More activities! Professor Matthes was recently invited to join the editorial board of the Journal of Broadcasting & Electronic Media.