As a part of the Department of Communication of the University of Vienna, the Vienna Advertising and Media Psychology (AdMe) Research Group deals with the impact of modern media environments on people's thinking, behavior, and opinions. The research focus of our group includes areas such as marketing communication, advertising effectiveness, hybrid forms of advertising, political advertising, as well as the cognitive, emotional, and behavioral effects of mass media more generally. Working with quantitative and qualitative social science methods, we integrate scholarship from communication science, social psychology, political science, and marketing.


  • September 20, 2022
    EMERGE 2022 coming up! The Digital Society Lab of the University of Belgrade (Serbia) is organizing the international conference EMERGE 2022, to be hosted in Belgrade from December 16-18. The event is co-organized by Jörg Matthes. The aim of the conference is to connect actors from the tech industry, policy makers, and academic researchers in discussing the social and economic impact of emerging technologies.

    We encourage all interested researchers to submit their abstracts by October 15. The Call for Papers can be accessed here.
  • September 16, 2022
    Diana Serrano joining as Visiting Scholar!
    Diana, who is a PhD student at the Universidad Autonoma de Madrid, will join our ranks for the next three months.

    Diana studied Business Administration and Management at the Universidad Autonoma de Madrid and graduated from the master's program Marketing Management at the same university. She is currently a PhD student. Her research studies the illegitimate behaviors of SVOD services (Netflix, HBO Max, etc.), especially the behavior of those who share their passwords with other households. The objective of the research is to determine whether introducing some access restrictions, such as request account verification when someone accesses outside the regular home, encourages SVOD users to pay the full fee or, on the contrary, to stop using the service.

    A very warm welcome to AdMe, Diana!
  • September 15, 2022
    Another AdMe position! We are currently searching for a student assistant to support the research project YouCount, funded by the Horizon 2020 program of the European Union. If you are interested in joining us, please check here for more details.
  • September 15, 2022
    Successful PhD defense! We are very happy to announce that Ines Spielvogel has just defended her dissertation entitled "Aufklärungshinweise für Produktplatzierungen in Kinderfilmen: Inhalte, Wirkungen und die elterliche Perspektive" with distinction.
    Congratulations, Dr. Ines!
  • September 11, 2022
    New AdMe position! We are currently looking for a predoctoral researcher to support our upcoming research project Sicherheitsgefühl der Menschen in neuen Medienlandschaften, scheduled to start in November 2022. If you are interested in joining us, please check here for more details.
  • September 7, 2022
    Sara de Sio joining AdMe as Visiting Scholar! We are happy to host Sara de Sio of the University of Bologna (Italy) until March 2023.

    Sara is a PhD student at University of Bologna, Italy. Her research interests refer to environmental sustainability. Specifically, her PhD project is about understanding the determinants and promoting consumers' green food purchasing behavior, focusing in particular on finding ways to increase their awareness and ability to make informed choices.
    Apart from conducting research, Sara is actively involved in the Italian PhD Student association, that promotes events to create awareness about PhD student working and health condition and to lessen their work-related stress.

    Welcome to AdMe, Sara!