Welcome!
As a part of the Department of Communication of the University of Vienna, the Vienna Advertising and Media Effects (AdMe) Research Group deals with the impact of modern media environments on people's thinking, behavior, and opinions. The research focus of our group includes areas such as marketing communication, advertising effectiveness, hybrid forms of advertising, political advertising, as well as the cognitive, emotional, and behavioral effects of mass media more generally. Working with quantitative and qualitative social science methods, we integrate scholarship from communication science, social psychology, political science, and marketing.
NEWS
- July 2, 2020
2019 Impact Factor released! Communication Methods & Measures, edited by Jörg Matthes and published by Taylor & Francis as well as affiliated with the Communication Theory & Methodology Division of AEJMC, now ranks 4/92 in the field of Communication, with an Impact Factor of 5.281 for 2019. This is a major increase from 2018's Impact Factor of 2.306 and rank 20/88 overall.
- June 17, 2020
New AdME position! We are currently looking to fill the position of a postdoctoral resarcher within our team. If you are interested in joining us, please check the University of Vienna's jobcenter for further details.
- June 15, 2020
Special issue in Human Communication Research! Alongside his colleagues Stephen A. Rains (University of Arizona, USA) and Nicholas A. Palomares (UC Davis, USA), Jörg Matthes edited a special issue entitled "Communication science and meta-analysis" of Human Communication Research. The introduction to the special issue is available here. - June 12, 2020
More articles available! Two more papers were finally published in an issue of Computers in Human Behavior and the International Journal of Advertising.
Matthes, J., Karsay, K., Schmuck, D., & Stevic, A. (2020). "Too much to handle": Impact of mobile social networking sites on information overload, depressive symptoms, and well-being. Computers in Human Behavior, 105, 106217.
Spielvogel, I., Naderer, B., & Matthes, J. (2020). Again and again: Exploring the influence of disclosure repetition on children's cognitive processing of product placement. International Journal of Advertising, 39(5), 611-630.
- June 9, 2020
New AdME member! We are happy to announce that Selina Noetzel has joined our group as predoctoral researcher.
Selina holds a Bachelor in Sports Management and Communication of the German Sport University Cologne (2017). She was then accepted for our research master program in Communication Science, which she finished in November 2019.
A very warm welcome to AdME, Selina!
More publications!
The journal Nutrients recently published Alice Binder's, Brigitte Naderer's, Jörg Matthes's and Ines Spielvogel's article entitled "Fiction is sweet. The impact of media consumption on the development of children's nutritional knowledge and the moderating role of parental food-related mediation. A longitudinal study".