Welcome!
As a part of the Department of Communication of the University of Vienna, the Vienna Advertising and Media Effects (AdMe) Research Group deals with the impact of modern media environments on people's thinking, behavior, and opinions. The research focus of our group includes areas such as marketing communication, advertising effectiveness, hybrid forms of advertising, political advertising, as well as the cognitive, emotional, and behavioral effects of mass media more generally. Working with quantitative and qualitative social science methods, we integrate scholarship from communication science, social psychology, political science, and marketing.
NEWS
- April 6, 2020
We are very happy to announce that Alice Binder recently defended her dissertation entitled "The influence of healthy food placements within children’s movies. Persuasive mechanisms and effects" with distinction.
Congratulations, Dr. Alice!
- March 18, 2020
Master thesis proposals update! We invite all M.A. students who are interested in writing their upcoming master thesis under the support of our team to have a look at the proposals and interesting research projects posted on our site.
- March 17, 2020
More articles published! Kathrin Karsay's and Jörg Matthes's paper entitled "Sexually objectifying pop music videos, young women's self-objectification, and selective exposure: A moderated mediation model" recently appeared in Communication Research.
Furthermore, the article "A 'forbidden fruit effect': An eye-tracking study on children's visual attention to food marketing" (authored by Alice Binder, Brigitte Naderer & Jörg Matthes) appeared in volume 17, issue 6 of the International Journal of Environmental Research and Public Health.
- March 11, 2020
The dates and topics of this semester's research colloquium are now available. As usual, we invite everyone to join us on interesting debates. Please also check who's given a talk at our colloquium in the past years.
- February 11, 2020
New article available! Pediatric Obesity just published the paper "Food as an eye-catcher. An eye-tracking study on children's attention to healthy and unhealthy food presentations as well as non-edible objects in audiovisual media" by Brigitte Naderer, Alice Binder, Jörg Matthes, Ines Spielvogel & Michaela Forrai.