As a part of the Department of Communication of the University of Vienna, the Vienna Advertising and Media Psychology (AdMe) Research Group deals with the impact of modern media environments on people's thinking, behavior, and opinions. The research focus of our group includes areas such as marketing communication, advertising effectiveness, hybrid forms of advertising, political advertising, as well as the cognitive, emotional, and behavioral effects of mass media more generally. Working with quantitative and qualitative social science methods, we integrate scholarship from communication science, social psychology, political science, and marketing.


  • May 4, 2023
    Another paper published! What can stop the "pester power"? A longitudinal study on the impact of children's audiovisual media consumption on media-motivated food purchase requests (doi:10.1111/ijpo.13018) by Alice Binder and Jörg Matthes now appeared in Volume 18, Issue 6 of Pediatric Obesity.
  • April 13, 2023
    New AdMe position! We are currently looking for a student assistant to support a study we will conduct in schools in Austria, scheduled for May 2023. If you are interested in participating in an interesting project, please check here for more details.
  • April 3, 2023
    More papers released! Two more papers have just been published by Telematics and Informatics and Computers in Human Behavior, respectively. First up, Michaela Forrai, Kevin Koban, and Jörg Matthes had their article Short-sighted ghosts. Psychological antecedents and consequences of ghosting others within emerging adults' romantic relationships and friendships (doi:10.1016/j.tele.2023.101969) published in Telematics and Informatics.

    Further, Computers in Human Behavior made Isabelle Freiling's and Jörg Matthes's contribution Correcting climate change misinformation on social media: Reciprocal relationships between correcting others, anger, and environmental activism (doi:10.1016/j.chb.2023.107769) available as advance online publication.
  • March 28, 2023
    Article available! The paper All the news that is fit to print? Reporting on a victim's character during a crisis (doi:10.1111/1468-5973.12461) by Daniel Laufer, Sabine Einwiller, and Ariadne Neureiter recently appeared in the Journal of Contingencies and Crisis Management.