Welcome!

As a part of the Department of Communication of the University of Vienna, the Vienna Advertising and Media Psychology (AdMe) Research Group deals with the impact of modern media environments on people's thinking, behavior, and opinions. The research focus of our group includes areas such as marketing communication, advertising effectiveness, hybrid forms of advertising, political advertising, as well as the cognitive, emotional, and behavioral effects of mass media more generally. Working with quantitative and qualitative social science methods, we integrate scholarship from communication science, social psychology, political science, and marketing.


NEWS

  • April 10, 2026
    Paper alert!     Human Behavior and Emerging Technologies just released the article There are risks, but I will use it anyway: Predicting the urge to regulate and the intended use of generative AI among youth in four countries by a group of authors led by Jörg Matthes, and also involving Selma Hodzic as well as Alice Binder. More: https://doi.org/10.1155/hbe2/3060652
  • April 7, 2026
    More papers published!     Two new articles by our research group have just been published by the Annals of the International Communication Association and Technology in Society, respectively. You can access the full details below:

    Tóth, T., Bozdağ, U., Szabó, L. P., Háló, G., Demeter, M., Veloso da Silva, A., Matthes, J., & Major, Z. B. (2026). What have we learned, and what is yet to be learned about social media populism? A scoping review and meta-research. Annals of the International Communication Association. Advance online publication. https://doi.org/10.1093/anncom/wlag014

    Hodzic, S., Stevic, A., & Matthes, J. (2026). Generative AI in practice: An umbrella review of risks, benefits, ethics, and future directions across major domains. Technology in Society, 103331. Advance online publication. https://doi.org/10.1016/j.techsoc.2026.103331
  • March 30, 2026
    Another publication available!     Jörg Matthes's and Isabelle Freiling's contribution Why is it so hard to do co-created citizen social science? Reflecting on challenges and potential solutions (doi:10.1177/09636625261426841) has been published open access in Public Understanding of Science.
  • March 27, 2026
    New AdMe position!     We are looking for a student research assistant to support the research agenda of our team. This position is advertised on a short-term basis (4,5 months) already starting April 15. If you're interested in joining us and would like to contribute to an exciting project, please check here for more details.
  • March 24, 2026
    Paper published!     The article Radical greens? How environmental influencers shape young social media users' perceived environmental polarization, hopelessness, and collective action intentions (doi:10.1016/j.cresp.2026.100269) by Ariadne Neureiter, Alice Binder, Meda Mucundorfeanu, Delia C. Balaban, and Jörg Matthes can now be accessed in the journal Current Research in Ecological and Social Psychology.
  • March 23, 2026
    New AdMe position!     We are looking for a German-speaking student research assistant to work with us in the OeNB (Austrian Central Bank)-funded project Scrolling into Debt: Gen Z’s Financial Miseducation in the Digital Age, led by Jörg Matthes as PI and Sofie Vranken (Co-PI).
     
    If you study in our Bachelor's or Master's program, enjoy working in a team, and have excellent written and spoken German (native) and English skills, please consider applying. Requirements: A brief letter of motivation, CV & transcript of records to be sent via email to Mario Freyer until April 6. You can find the full advertisement here.
  • March 18, 2026
    The dates and topics of this semester's research colloquium are now available. As usual, we invite everyone to join us on interesting debates. Please also check who's given a talk at our colloquium in the past years.
  • March 16, 2026
    Paper alert!     The Annals of the International Communication Association published the piece Effects of data-driven campaigning: An integrative framework, literature review, and research agenda (doi:10.1093/anncom/wlag004), co-authored by a group involving Jörg Matthes.