Welcome!
As a part of the Department of Communication of the University of Vienna, the Vienna Advertising and Media Effects (AdMe) Research Group deals with the impact of modern media environments on people's thinking, behavior, and opinions. The research focus of our group includes areas such as marketing communication, advertising effectiveness, hybrid forms of advertising, political advertising, as well as the cognitive, emotional, and behavioral effects of mass media more generally. Working with quantitative and qualitative social science methods, we integrate scholarship from communication science, social psychology, political science, and marketing.
NEWS
- August 1, 2019
New AdME members! We are happy to announce that four new members have joined our group as pre-doctoral researchers.
Melanie Hirsch studied Translation Studies (French & English, BA: 2015) and Political Science (BA: 2016) at Leopold-Franzens-University of Innsbruck. She was then accepted for our research master program in Communication Science, which she completed in January 2019.
Ruta Kaskeleviciute holds a Bachelor of Culture and Arts in Journalism of the Haaga-Helia University of Applied Sciences (Helsinki, Finnland). As a colleague of Melanie Hirsch, she was a student of the Communication Science master program at our department, graduating in November 2018. Alongside Desirée Schmuck and Jörg Matthes, Ruta will work in the project SMART?Phone.
Ariadne Neureiter conducted her studies in Communication Science at our department (MA: 2018). Her master thesis, entitled "The impact of crisis' history and victim's history on corporate reputation" was recently awarded the Franz-Bogner-Wissenschaftspreis 2019. Furthermore, Ariadne studied Psychology at Karl-Franzens-University of Graz (BA: 2017), where she is also currently completing her master studies.
Franz Reiter studied Political Science (BA: 2015) and European and International Studies (MA: 2018) at Leopold-Franzens-University of Innsbruck. His main research interests focus on political advertising, electoral communication, media, and quantitative methods.
A very warm welcome to AdME, Melanie, Ruta, Ariadne and Franz!
- July 18, 2019
More publications! Political Psychology now published Desirée Schmuck's and Jörg Matthes's article entitled "Voting "against Islamization"? How anti-Islamic right-wing populist political campaign ads influence explicit and implicit attitudes toward Muslims as well as voting preferences".
- July 5, 2019
New publication! The article "What drives interaction in political actors' Facebook posts? Profile and content predictors of user engagement and political actors' reactions" by Raffael Heiss, Desirée Schmuck & Jörg Matthes now appeared in Information, Communication & Society.
- June 24, 2019
Communication Methods & Measures listed as SSCI-journal! The journal, edited by Jörg Matthes, is now listed in the Social Sciences Citation Index (SSCI) database. Despite being accepted into the SSCI database as recently as 2019, Communication Methods & Measures (published by Taylor & Francis and affiliated with the Communication Theory & Methodology Division of AEJMC) is already listed as a Q1 journal, with a 2018 Impact factor of 2.306 and listed as 20/88 in the area of Communication.
- June 12, 2019
More activities! Professor Matthes was recently invited to join the editorial board of the International Journal of Communication.