Welcome!
As a part of the Department of Communication of the University of Vienna, the Vienna Advertising and Media Psychology (AdMe) Research Group deals with the impact of modern media environments on people's thinking, behavior, and opinions. The research focus of our group includes areas such as marketing communication, advertising effectiveness, hybrid forms of advertising, political advertising, as well as the cognitive, emotional, and behavioral effects of mass media more generally. Working with quantitative and qualitative social science methods, we integrate scholarship from communication science, social psychology, political science, and marketing.
NEWS
- February 18, 2026
New article available! Stephanie Bührer's, Kevin Koban's, and Jörg Matthes's research on Immigration-related socio-cognitive dynamics driving digital hate: A four-country study on online incivility and intolerance perpetration (doi:10.1093/jcmc/zmaf026) can now be accessed in the Journal of Computer-Mediated Communication.
- February 9, 2026
More papers published! Two new papers involving members of our team have recently been published in the Journal of Medical Internet Research as well as Online Media and Global Communication, respectively. For further details, please check the references below.
Matthes, J., Reinhardt, A., Hodzic, S., Kaňková, J., Binder, A., Bojic, L., Maindal, H. T., Paraschiv, C., & Ryom, K. (2026). Predicting the intention to use generative artificial intelligence for health information: Comparative survey study. Journal of Medical Internet Research, 28, e75648. https://doi.org/10.2196/75648
Chan, M., Matthes, J., & Bojić, L. (2026). Examining perceived generative AI valence on social media and its implications on generative AI attitudes and uses among young adults. A cross-national comparison. Online Media and Global Communication. Advance online publication. https://doi.org/10.1515/omgc-2025-0033
- January 26, 2026
New article released! The paper Should they really see this? The depiction of alcohol in movies and series targeted at children (doi:10.1080/15205436.2025.2610666) by Jörg Matthes, Alice Binder, Sofie Vranken, Raffael Heiss, & Jaroslava Kaňková has now appeared in Mass Communication and Society.
- January 7, 2026
First papers of the new year available! Computers in Human Behavior just published Jaroslava Kaňková's and Jörg Matthes's piece entitled Think twice, scroll once: Encouraging critical reflection as a shield against health misinformation and overgeneralized messaging by social media influencers (doi:10.1016/j.chb.2025.108896).
Further, the paper Who trusts AI for health information? A cross-national survey on trust determinants in four European countries (doi:10.1080/10410236.2025.2601265) by a group of authors involving Jörg Matthes, Selma Hodzic, and Jaroslava Kaňková appeared online first in Health Communication.