As a part of the Department of Communication of the University of Vienna, the Vienna Advertising and Media Psychology (AdMe) Research Group deals with the impact of modern media environments on people's thinking, behavior, and opinions. The research focus of our group includes areas such as marketing communication, advertising effectiveness, hybrid forms of advertising, political advertising, as well as the cognitive, emotional, and behavioral effects of mass media more generally. Working with quantitative and qualitative social science methods, we integrate scholarship from communication science, social psychology, political science, and marketing.


  • January 31, 2023
    New AdMe members! We're happily welcoming Stephanie Bührer and Thomas Kirchmair within our ranks, who will be part of our ERC-funded research project DigiHate.

    Stephanie studied Psychology (MSc, 2015) at the University of Vienna. Prior to joining AdMe, she worked as a research assistant at the University of Bern (2015-2016) and long-term lecturer (since 2017) at the Faculty of Psychology of the University of Vienna.

    Thomas is studying toward MA qualifications both in Journalism and Communication Studies as well as Digital Humanities. He has already gained extensive experience as research assistant within various projects at the University of Vienna and the Austrian Academy of Sciences (ÖAW), among others. After completing his master thesis supervised by Jörg Matthes, he will become a predoctoral researcher within the project DigiHate.

    Welcome to AdMe, dear Steffi and Thomas!
  • January 20, 2023
    Two new papers available! The Journal of Computer-Mediated Communication recently released Kevin Koban's, Anja Stevic's, and Jörg Matthes's contribution A tale of two concepts: Differential temporal predictions of habitual and compulsive social media use concerning connection overload and sleep quality (doi:10.1093/jcmc/zmac040).

    Further, the article The distraction effect. Political and entertainment-oriented content on social media, political participation, interest, and knowledge authored by Jörg Matthes, Raffael Heiss, and Hendrik van Scharrel (doi:10.1016/j.chb.2022.107644) will appear in volume 142 of Computers in Human Behavior.
  • January 1, 2023
    Alice Binder re-joining AdMe! We are very happy to welcome back Alice as a Senior Scientist within our team. She was already part of AdMe from October 2016 to November 2021, both as a predoctoral and a postdoctoral researcher. Prior to returning to Vienna, Alice held a position as Senior Scientist in Christina Peter's team at the Department of Media and Communications of the Alpen-Adria-University of Klagenfurt.

    Welcome again to AdMe and Vienna, dear Alice!