As a part of the Department of Communication of the University of Vienna, the Vienna Advertising and Media Effects (AdMe) Research Group deals with the impact of modern media environments on people's thinking, behavior, and opinions. The research focus of our group includes areas such as marketing communication, advertising effectiveness, hybrid forms of advertising, political advertising, as well as the cognitive, emotional, and behavioral effects of mass media more generally. Working with quantitative and qualitative social science methods, we integrate scholarship from communication science, social psychology, political science, and marketing.



  • December 20, 2018
    New award! Kathrin Karsay, Brigitte Naderer, and Christina Peter (LMU Munich) received the Fritz Karmasin-Award by the Austrian Society of Communication (ÖGK) for their research project, "Perfect picture, imperfect life? The relationship between personal Instagram use and subjective life-satisfaction – A linkage analysis". The award honors innovative projects in empirical communication research, and includes prize money of € 2.500.

    The project investigates the relationship between the use of personalized content on Instagram and the life satisfaction of young users. In their study, the project team will conduct a linkage analysis which combines a visual content analysis with a survey. With this innovative methodological design, it is possible to check for each participant on an individual level which contents he/she receives on Instagram and how this content influences individual life satisfaction.

    Congratulations, Kathrin, Brigitte & Christina!
  • October 31, 2018
    The dates and topics of this semester's research colloquium are now available. As usual, we invite everyone to join us on interesting debates. Please also check who's given a talk at our colloquium in the past years.