Welcome!

As a part of the Department of Communication of the University of Vienna, the Vienna Advertising and Media Psychology (AdMe) Research Group deals with the impact of modern media environments on people's thinking, behavior, and opinions. The research focus of our group includes areas such as marketing communication, advertising effectiveness, hybrid forms of advertising, political advertising, as well as the cognitive, emotional, and behavioral effects of mass media more generally. Working with quantitative and qualitative social science methods, we integrate scholarship from communication science, social psychology, political science, and marketing.


NEWS

  • March 15, 2024
    New publication out now! Mass Communication and Society just released the paper When are fact-checks effective? An experimental study on the inclusion of the misinformation source and the source of fact-checks in 16 European countries (doi:10.1080/15205436.2024.2321542), co-authored by Jörg Matthes.
  • March 14, 2024
    Melanie Hirsch rejoining AdMe! We're very happy to welcome Melanie back within our ranks with immediate effect. Melanie will be Alice Binder's temporary substitute as Senior Scientist in our team, as Alice has recently started her maternal leave.
    A very warm welcome back, dear Melanie!
  • March 7, 2024
    New papers available! Three new articles by our group (or as part of a collaboration) have recently been published in Telematics and Informatics, the International Journal of Communication, and The International Journal of Press/Politics respectively.

    Matthes, J., Neureiter, A., Stevic, A., & Noetzel, S. (2024). "It's too much": Excessive smartphone use during the COVID-19 crisis, information overload, and infection self-efficacy. Telematics and Informatics, 102119. Advance online publication. https://doi.org/10.1016/j.tele.2024.102119

    Matthes, J., & Kaskeleviciute, R. (2024). "They are amongst us". News about Islamist terrorism, perceptions of sleeper terrorists, and negative stereotypes toward Muslims in the West. International Journal of Communication, 18, 1789-1810, retrieved from https://ijoc.org/index.php/ijoc/article/view/19846/4540.

    Tulin, M., Hameleers, M., de Vreese, C., Aalberg, T., Corbu, N., Van Erkel, P., Esser, F., Gehle, L., Halagiera, D., Hopmann, D. N., Koc-Michalska, K., Matthes, J., Mihelj, S., Schemer, C., Stetka, V., Strömbäck, J., Terren, L., & Theocharis, Y. (2024). Why do citizens choose to read fact-checks in the context of the Russian war in Ukraine? The role of directional and accuracy motivations in nineteen democracies. The International Journal of Press/Politics. Advance online publication. https://doi.org/10.1177/19401612241233533
  • February 27, 2024
    The dates and topics of this semester's research colloquium are now available. As usual, we invite everyone to join us on interesting debates. Please also check who's given a talk at our colloquium in the past years.
  • February 26, 2024
    Successful PhD defense! We are extremely proud to announce that last week Melanie Hirsch defended her dissertation entitled Political and issue fit of targeted political advertising on social media: Perceptions, evaluations, and behavioral intentions with distinction.
    Congratulations, Dr. Melanie!
  • January 31, 2024
    Another AdMe position! We are now also advertising a temporary Senior Scientist position (March-June 2024 with the possibility of an extension) within our team. If you would like to take a closer look at the requirements, please check here for more details.