Welcome!
As a part of the Department of Communication of the University of Vienna, the Vienna Advertising and Media Psychology (AdMe) Research Group deals with the impact of modern media environments on people's thinking, behavior, and opinions. The research focus of our group includes areas such as marketing communication, advertising effectiveness, hybrid forms of advertising, political advertising, as well as the cognitive, emotional, and behavioral effects of mass media more generally. Working with quantitative and qualitative social science methods, we integrate scholarship from communication science, social psychology, political science, and marketing.
NEWS
- January 7, 2026
First papers of the new year available! Computers in Human Behavior just published Jaroslava Kaňková's and Jörg Matthes's piece entitled Think twice, scroll once: Encouraging critical reflection as a shield against health misinformation and overgeneralized messaging by social media influencers (doi:10.1016/j.chb.2025.108896).
Further, the paper Who trusts AI for health information? A cross-national survey on trust determinants in four European countries (doi:10.1080/10410236.2025.2601265) by a group of authors involving Jörg Matthes, Selma Hodzic, and Jaroslava Kaňková appeared online first in Health Communication.
- December 16, 2025
Paper published! Social Media + Society recently released the paper How do healthy political discussions invigorate online participation? Evidence from 17 European countries by a group of scholars including Jörg Matthes. The full article can be accessed here.
- December 12, 2025
Successful PhD defense! We are proud to announce that Atika Aisyarahmi Munzir just defended her dissertation entitled The role of social media influencers on the political engagement of young people in Austria, Hong Kong, Indonesia, and Serbia.
Congratulations, Dr. Atika!
- December 11, 2025
Another new paper available! The paper Misreading uncivil and intolerant anti-immigration content in digital spheres: The role of recent online perpetration (doi:10.1177/14614448251401865) by Stephanie Bührer, Kevin Koban, and Jörg Matthes has yesterday been published by New Media & Society.
- December 9, 2025
New article published! The journal Tijdschrift voor Communicatiewetenschap recently released Sofie Vranken's solo-authored piece entitled #Swipe, sip, repeat: Een multi-methodisch onderzoek naar de impact van alcoholinhouden in een heterogeen socialmedialandschap (#Swipe, sip, repeat: A multimethod study to investigate the impact of alcohol depictions in a heterogenous social media landscape, doi:10.5117/TCW2025.4.003.VRAN).