Year: 2024

  • Neureiter, A., & Matthes, J. (2024, November). Greenwashing, green confusion and support for advertising regulations: A multi-country study. Presentation at the annual conference of the Advertising Division of the German Association Communication (DGPuK), November 27-29, Amsterdam, The Netherlands.
  • Neureiter, A., & Matthes, J. (2024, August). Inspired by "greenfluencers": Young peoples' exposure to greenfluencers, compensatory green beliefs, and consumption behavior. Presentation to the Advertising Division at the AEJMC Annual Convention, August 8-11, Philadelphia, PA, USA.
  • Neureiter, A., Schröter, S.-C., Matthes, J., & Biermayer, M. (2024, June). An eye-tracking study: Perceptions of executional greenwashing in advertising and the impact of greenwashing literacy. Presentation to the Environmental Communication Division at the 74th annual conference of the International Communication Association (ICA), June 20-24, Gold Coast, Australia.
  • Matthes, J., Binder, A., & Neureiter, A. (2024, March). What we do, and what we should do: An umbrella review of recent advertising research. Presentation at the annual conference of the American Academy of Advertising (AAA), March 14-17, Portland, USA.


Year: 2023

  • Neureiter, A., Schröter, S.-C., Matthes, J., & Biermayer, M. (2023, November). Implicit perceptions of green airline ads: The impact of greenwashing literacy. Presentation at the annual conference of the Advertising Division of the German Association Communication (DGPuK), November 22-24, Würzburg, Germany.
  • Matthes, J., Binder, A., & Neureiter, A. (2023, November). Die Entwicklung der Werbeforschung in den letzten 10 Jahren: Ein Umbrella Review. Presentation at the annual conference of the Advertising Communication Division of the German Communication Association (DGPuK), November 22-24, Würzburg, Germany.
  • Neureiter, A., Stubenvoll, M., & Matthes, J. (2023, July). The role of consumers' environmental knowledge on perceived greenwashing: a multi-method design. Presentation at the conference "Kommunikationswissenschaftliche Tage 2023" of the Austrian Society of Communication (ÖGK), July 4-6, Klagenfurt, Austria.
  • Neureiter, A., Knupfer, H., & Matthes, J. (2023, May). The influence of green ads beyond brand outcomes: Beliefs in the fulfillment of climate goals, environmental knowledge, and support for green ad regulations. Presentation to the Environmental Communication Division at the 73rd annual conference of the International Communication Association (ICA), May 25-29, Toronto, Canada.
  • Quesada Baena, L., Binder, A., Neureiter, A., & Matthes, J. (2023, May). "Do you practice what you preach?" The effects of celebrities' pro- environmental messages on social media on young adults' pro-environmental behavior. Presentation to the Mass Communication Division at the 73rd annual conference of the International Communication Association (ICA), May 25-29, Toronto, Canada.
  • Saumer, M., Maikovska, K., Neureiter, A., Cepelova, A., van Scharrel, H., & Matthes, J. (2023, May). Angry tweets – How uncivil and intolerant elite communication affects political distrust and political participation intentions through negative emotions. Presentation to the Political Communication Division at the (hybrid) 73rd annual conference of the International Communication Association (ICA), May 25-29, Toronto, Canada.


Year: 2022

  • Löhmann, K., Martin, J., Granzer, M., Saumer, M., Neureiter, A., & Matthes, J. (2022, October). A dark shade on environmental signalling? The effects of dark triad personalities on environmentally friendly travel behavior. Presentation at the ECREA 2022 – 9th European Communication Conference, October 19-22, Aarhus, Denmark.
  • Neureiter, A., Binder, A., & Matthes, J. (2022, October). Does the content even count? Effects of peripheral social media profile cues on perceived greenwashing, brand attitudes, and intentions to share fashion instead of buying. Presentation at the annual conference of the Advertising Communication Division of the German Communication Association (DGPuK), October 6-8, Cluj-Napoca, Romania.
  • Neureiter, A., Knupfer, H., & Matthes, J. (2022, October). The influence of green ads beyond brand outcomes: Beliefs in the fulfillment of climate goals, environmental knowledge, and need for green ad regulations. Presentation at the annual conference of the Advertising Communication Division of the German Communication Association (DGPuK), October 6-8, Cluj-Napoca, Romania.
  • Laufer, D., Einwiller, S., & Neureiter, A. (2022, September). All the news that is fit to print? Reporting on a victim's character during a crisis. Presentation at the EUPRERA 2022 Annual Congress, September 21-24, Vienna, Austria.
  • Matthes, J., Neureiter, A., & Seiffert-Brockmann, J. (2022, August). Coping with greenwashed ads. Greenwashing perceptions, eco-label confusion, and the willingness to pay more. Presentation to the Advertising Division at the AEJMC Annual Convention, August 3-6, Detroit, USA.
  • Saumer, M., Neureiter, A., Gataric, V., Varga, E. M., Lui, C. Y., & Matthes, J. (2022, August). "Their presence is fake, their influence is real": Effects of CGI influencers on health behavior. Presentation to the Advertising, Health, & Well-Being Division at the AEJMC Annual Convention, August 3-6, Detroit, USA.
  • Noronha, I., Harm, K., Saumer, M., Neureiter, A., & Matthes, J. (2022, June). Fem-vertised and fem-washed ads on Instagram: How do they affect the attitude towards the brand and purchase intention? Presentation at the 20th International Conference on Research in Advertising (ICORIA), June 23-25, Prague, Czech Republic.
  • Kankova, J., Darovskikh, S., Shargina, E., Saumer, M., Neureiter, A., & Matthes, J. (2022, May). "I am young, why should I vaccinate?" How empathetic and aggressive communication on social media impact young adults' attitudes toward COVID-19 vaccination. Presentation to the Health Communication Division at the (hybrid) 72nd annual conference of the International Communication Association (ICA), May 26-30, Paris, France.
  • Knupfer, H., Neureiter, A., & Matthes, J. (2022, May). From social media diet to public riot? Engagement with 'greenfluencers' and young social media users' environmental activism. Presentation to the Environmental Communication Division at the (hybrid) 72nd annual conference of the International Communication Association (ICA), May 26-30, Paris, France.
  • Koban, K., Neureiter, A., Stevic, A., & Matthes, J. (2022, May). The COVID-19 infodemic at your fingertips. Reciprocal relationships between COVID-19 information FOMO, bedtime smartphone news engagement, and daytime tiredness over time. Presentation to the Mobile Communication Interest Group at the (hybrid) 72nd annual conference of the International Communication Association (ICA), May 26-30, Paris, France.
  • Matthes, J., Nanz, A., Kaskeleviciute, R., Reiter, F., Freiling, I., Neureiter, A., Stubenvoll, M., Sherrah, S. E., Juricek, S., Munzir, A. A., & Noronha, I. (2022, May). The way we use social media matters: A panel study on passive vs. active social media use, news avoidance, and affective polarization. Presentation to the Mass Communication Division at the (hybrid) 72nd annual conference of the International Communication Association (ICA), May 26-30, Paris, France.
  • Neureiter, A., Grosul, A., Nemcova, V., Saumer, M., & Matthes, J. (2022, May). Effects of false and compensation greenwashed claims in airline advertising: A moderated mediation model. Presentation to the Environmental Communication Division at the (hybrid) 72nd annual conference of the International Communication Association (ICA), May 26-30, Paris, France.
  • Binder, A., Neureiter, A., & Mayrhofer, M. (2022, March). Rethinking the persuasion knowledge model in the social media world: Does a like or follow reshape the model? Presentation at the (hybrid) annual conference of the American Academy of Advertising, March 24-27, St. Petersburg, USA.
  • Neureiter, A., Stubenvoll, M., & Matthes, J. (2022, March). Advocating green consumption: Environmental compensation claims in advertising, perceived greenwashing, and boycotting as well as buycotting intentions. Presentation at the (hybrid) annual conference of the American Academy of Advertising, March 24-27, St. Petersburg, USA.


Year: 2021

  • Matthes, J., Koban, K., Neureiter, A., & Stevic, A. (2021, August). Emotionally connected: Longitudinal relationships between fear of COVID-19, smartphone online self-disclosure, and psychological health. Presentation to the Communicating Science, Health, Environment, and Risk Division at the (virtual) AEJMC Annual Convention, August 4-7.
  • Neureiter, A., Stubenvoll, M., Kaskelevicute, R., & Matthes, J. (2021, May). Trust in science, perceived media exaggeration about COVID-19, and social distancing behavior. Presentation to the Mass Communication Division at the (virtual) 71st annual conference of the International Communication Association (ICA), May 27-31.
  • Matthes, J., Neureiter, A., Stevic, A., & Noetzel, S. (2021, May). "It's too much": Excessive smartphone use during the COVID-19 crisis, information overload, and infection efficacy. Presentation to the Communication and Technology Division at the (virtual) 71st annual conference of the International Communication Association (ICA), May 27-31.
  • Neureiter, A., & Matthes, J. (2021, March). Comparing the effects of greenwashing claims in environmental airline advertising: Perceived greenwashing, brand evaluation, and flight shame. Presentation at the (virtual) annual conference of the American Academy of Advertising, March 20.


Year: 2020

  • Stubenvoll, M., & Neureiter, A. (2020, May). Fight or flight: How advertising for air travel triggers moral disengagement. Presentation at the (virtual) 70th annual conference of the International Communication Association (ICA), May 20-26.
  • Neureiter, A., Hirsch, M., Matthes, J., & Naderer, B. (2020, May). Sustainable flying? The effects of greenwashed claims in airline advertising on perceived greenwashing, brand outcomes, and flying attitudes. Presentation at the (virtual) 70th annual conference of the International Communication Association (ICA), May 20-26.


Year: 2019

  • Seiffert-Brockmann, J. Weitzl, W., & Neureiter, A. (2019, May). Gamifying public relations: A new pathway towards stakeholder engagement. Presentation at the 69th annual conference of the International Communication Association (ICA), May 24-28, Washington, D.C., USA.