Sofie Vranken, BSc MSc PhD

Postdoctoral Researcher

Sofie is a Postdoctoral Researcher in the Department of Communication at the University of Vienna since October 2024.

The core of her research is to examine how ever-evolving digital media technologies (e.g., social media, AI) shape young people's health and well-being. Sofie is deeply committed to investigating young people's lived experiences while unpacking the shifting nature of media. Her work not only advances scientific knowledge but also informs real-world practice through theory-driven media literacy interventions and clear, accessible science communication that support adolescents, parents, caregivers, practitioners, and policymakers. Beyond this, she contributes to the scientific community as a representative of the Netherlands-Flanders Communication Associations Media Psychology Group, building empowering scholarly spaces that foster methodological and theoretical exchange in research on media and youth.