Year: 2025

  • Kaňková, J., Vranken, S., & Matthes, J. (2025, June). A double-edged sword: Exploring associations between engagement with mental health content by social media influencers and psychological well-being. Presentation to the Information Systems Division at the 75th annual conference of the International Communication Association (ICA), June 12-16, Denver, CO, USA.
  • Vranken, S., Geusens, F., Greene, K., & Beullens, K. (2025, June). Changing adolescents' cigarette and e-cigarette cognitions via a media literacy-based active involvement intervention: A quasi-experimental study. Presentation to the Health Communication Division at the 75th annual conference of the International Communication Association (ICA), June 12-16, Denver, CO, USA.
  • Vranken, S., Geusens, F., Christiaens, C., Greene, K., & Beullens, K. (2025, June). "Don't vape, nobody uses these poisonous sticks": A content analysis of adolescents' self-developed anti-smoking campaigns. Presentation to the Children, Adolescents and Media Division at the 75th annual conference of the International Communication Association (ICA), June 12-16, Denver, CO, USA.
  • Vranken, S. (2025, February). Bridging science and society: Writing for societal impact. Invited talk for the Young Scholar Network at the Etmaal 2025 Conference, February 3-4, Bruges, Belgium.
  • Vranken, S., Tallving, O., Matthes, J., & Beullens, K. (2025, February). "TikTok on the clock, but the risks don't shock": A content analysis of vaping on TikTok. Presentation at the Etmaal 2025 Conference, February 3-4, Bruges, Belgium.


Year: 2024

  • Matthes, J., & Vranken, S. (2024, November). The end of experimentation as we know it? How AI affects experimental research. Invited presentation at the International Research Workshop on Reshaping Communication: AI, Media, and Change, November 12, Fudan University, Shanghai, China.
  • Vranken, S., Beullens, K., & Geusens, F. (2024, September). Introducing a school-based active involvement intervention integrating media to diminish adolescents' smoking and vaping behaviors. Presentation for the Health Communication Division at the 10th European Communication Conference (ECREA), Ljubljana, Slovenia, September 24-27, 2024.
  • Vranken, S., Binder, A., & Matthes, J. (2024, August). Do health warnings for E-cigarettes work on Instagram? Experimental effects on adults' E-cigarette cognitions. Presentation to the Communication Theory and Methodology Division at the AEJMC Annual Convention, August 8-11, Philadelphia, PA, USA.
  • Vranken, S., Beullens, K., & Geusens, F. (2024, February). An active involvement intervention incorporating media to reduce youth's smoking behavior: A study protocol. Presentation for the Health Communication Division at the Etmaal 2024 Conference, Rotterdam, The Netherlands, February 8-9, 2024.


Year: 2023

  • Vranken, S., Beullens, K., & Geusens, F. (2023, September). #Instadrink or #Instadrunk? An experimental study investigating the impact of moderate and extreme alcohol posts in ephemeral social media messages on offline alcohol cognitions. Presentation at the Conference of the Media Psychology Division, September 6-8, Luxembourg.
  • Matthes, J., Binder, A., Vranken, S., Heiss, R., & Kankova, J. (2023, May). Should they really see this? The depiction of alcohol in movies and series targeted at children. Presentation to the Health Communication Division at the 73rd annual conference of the International Communication Association (ICA), May 25-29, Toronto, Canada.
  • Vranken, S., Kurten, S., Beullens, K. (2023, May). #InstaDrinks: A content analytical study exploring the prevalence and nature of alcohol references from social media influencers in Instagram's feed messages and stories. Presentation to the Mass Communication Division at the 73rd annual conference of the International Communication Association (ICA), May 25-29, Toronto, Canada.
  • Vranken, S., Matthes, J., Fitzgerald, K., & Beullens, K. (2023, May). Unraveling adolescents' attention to alcoholic and non-alcoholic beverages in Instagram stories: An eye-tracking approach. Presentation to the Information Systems Division at the 73rd annual conference of the International Communication Association (ICA), May 25-29, Toronto, Canada.
  • Vranken, S., Matthes, J., Fitzgerald, K., & Beullens, K. (2023, February). Does alcohol in Instagram stories grab adolescents' attention? An eye-tracking study examining attention toward alcoholic and non-alcoholic beverages in Instagram stories. Presentation at the Etmaal 2023 Conference, February 2-3, Enschede, The Netherlands.


Year: 2022

  • Vranken, S., & Beullens, K. (2022, September). "Sharing drunk experiences on social media is a typical male thing": A qualitative study assessing gender double standards in adolescents' alcohol-related self-presentations on social media. Presentation at the Early Career Alcohol Research Symposium, September 14-15.
  • Vranken, S., & Beullens, K. (2022, September). #AlcoholO'Clock: de rol van verschillende sociale mediaplatformen in het alcoholgebruik van jongeren [the role of different social media platforms in adolescents' alcohol use]. Presentation at the 1st Flemish Congres for Mental Health Among Children And Youth, September 13-14, Antwerp, Belgium.
  • Vranken, S., Binder, A., Mederle, S., & Matthes, J. (2022, August). Revisiting the alcohol attentional bias: An eye-tracking study on alcohol depiction modality in narrative audiovisual stories. Presentation to the Communication Theory & Methodology Division at the AEJMC Annual Convention, August 3-6, Detroit, USA.
  • Vranken, S., & Beullens, K. (2022, May). "Boys grab your beer, it is time to get drunk": Assessing gender norms and identities in alcohol references across social media message types. Presentation to the Mass Communication Division at the (hybrid) 72nd annual conference of the International Communication Association (ICA), May 26-30, Paris, France.
  • Vranken, S., Beullens K., Geyskens, D., & Matthes, J. (2022, May). #Alcoholfluencers: Exploring adolescents' perceptions and evaluations of alcohol-related Instagram references from influencers. Presentation to the Children, Adolescents, and Media Division at the (hybrid) 72nd annual conference of the International Communication Association (ICA), May 26-30, Paris, France.
  • Vranken, I, Fedele, M., Ashepet, M.G., Goel, N., & Vranken, S. (2022, May). Introducing the Open Science IdeaLab. Presentation at the KU Leuven Open Science Day, Leuven, Belgium, May 9.
  • Vranken, S., Geyskens, D., & Beullens, K. (2022, February). "Drinkfluencers are not always realistic": Investigating how adolescents perceive and evaluate alcohol-related Instagram references from influencers. Presentation at the (virtual) Media Psychology Division at the Etmaal Conference, February 10-11.


Year: 2021

  • Vranken, S. (2021, November). Let's share our drinks! Applying the prototype willingness model to self-sharing of alcohol-related social media references. Presentation at the (virtual) European Conference on Health Communication (ECHC), November 4-5.
  • Vranken, S., & Beullens, K. (2021, November). #Drinkstagram? An experimental study disentangling the impact of different types of alcohol-related Instagram posts on alcohol cognitions. Presentation at the (virtual) European Conference on Health Communication, November 4-5.
  • Vranken, S., & Kurten, S. (2021, August). A content analysis of alcohol posts from adolescents, brands, influencers, and celebrities in Facebook and Instagram’s persistent and ephemeral messages. Presentation to the Communicating Science, Health, Environment and Risk (SHER) Division at the (virtual) AEJMC Annual Convention, August 4-7.
  • Vranken, S., Kurten, S. & Beullens, K. (2021, February). "Wijnen, wijnen, wijnen": A systematic content analysis of alcohol posts from celebrities, influencers, brands and adolescents in Facebook and Instagram's persistent and ephemeral social media messages. Presentation to the Media Psychology Division at the (virtual) Etmaal Conference, February 4-5.


Year: 2020

  • Beullens, K., Vanherle, R., & Vranken, S. (2020, May). The role of proximal friends and distant peers in the association between exposure to alcohol across different social media message types and adolescents' alcohol consumption. Presentation at the (virtual) 70th annual conference of the International Communication Association (ICA), May 20-26.
  • Vranken, S., & Beullens, K. (2020, May). Unraveling alcohol-related social media effects: Exploring the association between different message types and binge drinking. Presentation to the Children, Adolescents, and Media division at the (virtual) 70th annual conference of the International Communication Association (ICA), May 20-26.
  • Vranken, S., & Beullens, K. (2020, February). Grasping alcohol-related social media effects in an evolving media landscape: Exploring the relation between different alcohol portrayals across different message types and binge drinking. Presentation for the Media Psychology Division at the Etmaal Conference, February 6-7, Amsterdam, The Netherlands.


Year: 2019

  • Vranken, S., & Beullens, K. (2019, February). Exploring how Facebook, Instagram, Snapchat and WhatsApp are uniquely associated with alcohol use among emerging adults. Presentation for the Media Psychology Division at the Etmaal Conference, February 6-7, Nijmegen, The Netherlands.