• Matthes, J., Binder, A., Vranken, S., Kaňková, J., & Heiss, R. (accepted). Should they really see this? The depiction of alcohol in movies and series targeted at children. Mass Communication and Society.
  • Vranken, S. (accepted). #Swipe, Sip, Repeat: Een Multi-methodisch Onderzoek naar de Impact van Alcoholinhouden in een Heterogeen Social Medialandschap (#Swipe, Sip, Repeat: A multimethod study on the impact of alcohol depictions in a heterogenous social media landscape). Tijdschrift voor Communicatiewetenschap.
  • Kaňková, J., Vranken, S., & Matthes, J. (2025). A double-edged sword: Exploring associations between engagement with mental health content by social media influencers and psychological well-being. Cyberpsychology: Journal of Psychosocial Research on Cyberspace, 19(5), Article 2. https://doi.org/10.5817/CP2025-5-2
  • Matthes, J., & Vranken, S. (2025). The end of experimental research as we know it? A perspective on generative artificial intelligence in communication science. Communication and Change, 1, 18. https://doi.org/10.1007/s44382-025-00019-8
  • *Vranken, S., *Kaňková, J., & Matthes, J. (2025). Artificial influencers, artificial designs? A systematic review of experimental research on virtual influencers. Telematics & Informatics, 102, 102327. https://doi.org/10.1016/j.tele.2025.102327
    *shared first-authorship
  • Vranken, S., Beullens, K., & Geusens, F. (2025). #Drink or #Drunk? An experimental study investigating the impact of positive and negative alcohol depictions in ephemeral social media on alcohol cognitions. Health Communication. Advance online publication. https://doi.org/10.1080/10410236.2025.2559100
  • Vranken, S., Binder, A., & Matthes, J. (2025). The impact of health warnings in e-cigarette content on Instagram on adults' e-cigarette cognitions: An online between-subjects experiment study. Journal of Medical Internet Research, 27, e70542. https://doi.org/10.2196/70542
  • Vranken, S., Geusens, F., Christiaens, C., Greene, K., & Beullens, K. (2025). "Don't vape, nobody uses these poisonous sticks": A content analysis of adolescents' self-generated anti-smoking and anti-vaping messages. Social Science & Medicine, 382, 118342. https://doi.org/10.1016/j.socscimed.2025.118342
  • Vranken, S., Vanherle, R., Fitzgerald, K., Geusens, F., & Beullens, K. (2025). Social media – Instagram. In G.-J. De Bruijn, & H. Vandebosch (Eds.), Health, Media, and Communication. (pp. 251-268). De Gruyter.
  • Vranken, S., Kurten, S., & Beullens, K. (2024). Time to "wine": A content analysis investigating how social media influencers refer to alcohol use in Instagram feed posts and stories. Mass Communication and Society, 27(6), 1468-1496. https://doi.org/10.1080/15205436.2024.2309337
  • Vranken, S., Matthes, J., Fitzgerald, K., & Beullens, K. (2023). I spy with my little eye: An eye-tracking study examining adolescents’ attention to alcoholic and non-alcoholic beverages in Instagram stories. Appetite, 189, 107000. https://doi.org/10.1016/j.appet.2023.107000
  • Vranken, S. (2023). Disentangling alcohol-relatedsocial media effects: A mixed-method approach to explore the role of different socialization agents and different social media message types. [Doctoral Dissertation, KU Leuven]. KU Leuven Repository.
  • Vranken, S., Murru, S., & Beullens, K. (2023). "Boys are allowed to be drunk": Exploring gender norms in adolescents' alcohol-related self-presentations across different social media platforms and message types. Journal of Drug Issues, 54(3), 367-388. https://doi.org/10.1177/00220426231163791
  • Vranken, S., Beullens, K., Geyskens, D., & Matthes, J. (2023). Under the influence of (alcohol)influencers? A qualitative study examining adolescents' evaluations of alcohol-related Instagram images from influencers. Journal of Children and Media, 17(1), 134-153. https://doi.org/10.1080/17482798.2022.2157457
  • Vranken, S. (2023). Alcoholposts van social media influencers: Aantrekkelijk of onrealistisch? [Alcoholposts from social media influencers: Attractive or unrealistic]. Tijdschrift voor communicatiewetenschap, 51(3), 349-352. https://doi.org/10.5117/TCW2023.3.007.VRAN
  • Vranken, S., Kurten, S., & Beullens, K. (2022). The temporality and accessibility of message types (TAMT) model: Examining social media message types and the associations between exposure to alcohol and binge drinking. Cyberpsychology – Journal of Psychosocial Research On Cyberspace, 16(5), Article 4. https://doi.org/10.5817/CP2022-5-4
  • Vranken, S., Geusens, F., Meeus, A., & Beullens, K. (2020). The platform is the message? Exploring the relation between different social networking sites and different forms of alcohol use. Health & New Media Research, 4(2), 135-168. https://doi.org/10.22720/HNMR.2020.4.2.135


Science Communication