Mag. Dr. Alice Binder, Bakk.

Senior Scientist
Currently on maternal leave

Währinger Straße 29 (R. 7.39), 1090 Vienna

✆  +43-1-4277-49398
✉  alice.binder@univie.ac.at

Consultation: Based upon prior agreement


Alice Binder is a Senior Scientist in the Department of Communication at the University of Vienna since January 2023. Her research interests include persuasive communication, health communication, food placement effects on children, and effects of (political) targeted advertising. She received her Ph.D. in Communication Studies at the Department of Communication at the University of Vienna in 2020 for her dissertation titled The Influence of Healthy Food Placements in Children's Movies. Persuasive Mechanisms and Effects. She was already part of the Department of Communication at the University of Vienna from October 2016 to November 2021, both as a predoctoral and a postdoctoral researcher. Prior to returning to Vienna, Alice held a position as Senior Scientist in Christina Peter's team at the Department of Media and Communications of the Alpen-Adria-University of Klagenfurt.



Awards & Acknowledgements

  • 2024, June
    Top Student-led Paper Award for the paper "Cognitive effects of political microtargeting: An eye tracking study", Political Communication Division, ICA annual convention, Gold Coast, Australia (as a co-author of Selina Noetzel & Jörg Matthes).
  • 2024, June
    Top Four Faculty Paper Award for the paper "Sexting-related privacy management: Who cares and how?", Interpersonal Communication Division, ICA annual convention, Gold Coast, Australia (as a co-author of Marina F. Thomas & Jörg Matthes).
  • 2023, May
    Top Student-led Paper Award for the paper The psychological influence of number of profiles and decision mode on dating apps: When locomotion is self-devaluing, Mobile Communication Division, ICA annual convention, Toronto, Canada (as a co-author of Marina Thomas & Jörg Matthes).
  • 2022, July
    Research Funding, Austrian Society of Communication (ÖGK) for the project Harassment against scientists: A systematic study of the prevalence and impact on scientists and the general population (collaboration with Jana Laura Egelhofer and Christina Peter)
  • 2021, August
    First Place Paper Award for the paper Living is easy with eyes closed: Avoidance of targeted political advertising in response to privacy concerns, perceived personalization and overload, Political Communication Division, (virtual) AEJMC annual convention (as a co-author of Marlis Stubenvoll, Selina Noetzel, Melanie Hirsch & Jörg Matthes).
  • 2021, June
    Best Student Paper Award for the paper The influence of issue fit and political fit of targeted political advertising on party evaluation and chilling effects, (virtual) 19th International Conference on Research in Advertising (ICORIA) (co-authors: Melanie Hirsch, Jörg Matthes).
  • 2021, May
    Abby Prestin Dissertation of the Year Award, International Communication Association / National Communication Association, Health Communication Divisions, for the dissertation The influence of healthy food placements within children's movies. Persuasive mechanisms and effects (completed in April 2020).
  • 2020, December
    Research Award, Department of Communication, for the project: Is knowledge power? Investigating chilling effects as a consequence of declarative and procedural online privacy protection knowledge using browser histories (collaboration with Marlis Stubenvoll).
  • 2020, October
    Sowi-Doc.Award, Faculty of Social Sciences, University of Vienna, for the dissertation The influence of healthy food placements within children's movies. Persuasive mechanisms and effects (completed in April 2020).
  • 2020, February
    Top Reviewer Award, International Communication Association, Health Communication Division