2020

  • Binder, A., & Matthes, J. (2020, March). Real or ideal? Effects of viewing 'realistic' and thin-idealized body presentations on Instagram on young women's body satisfaction, body appreciation and perceptions of the ideal self. Presentation at the 65th annual conference of the German Communication Association (DGPuK), March 10-12, Munich, Germany.
  • Binder, A., Spielvogel, I., & Matthes, J. (2020, January). Does the source matter? Eine experimentelle Untersuchung der Effekte von gesundheits- versus auf das Aussehen bezogene Frames in unterschiedlichen Medien auf das Gesundheitsverhalten von jungen Erwachsenen. Presentation at the annual conference of the Media Audiences and Effects Division of the German Communication Association (DGPuK), January 23-25, Würzburg, Germany.


2019

  • Binder, A., & Mayrhofer, M. (2019, November). Rethinking the Persuasion Knowledge Model in the social media world: Does a "like" reshape the model? Presentation at the conference "Advertising Literacy: Dealing with Persuasive Messages in a Complex Media Environment", November 27-29, Vienna, Austria.
  • Naderer, B., Spielvogel, I., Matthes, J., Binder, A., Forrai, M., Knupfer, H., & Saumer, M. (2019, November). The impact of watching movies and series on children's BMI and the moderating role of perceived parental food rules. A longitudinal study. Presentation at the European Conference of Health Communication (ECHC), November 13-15, Zurich, Switzerland.
  • Stubenvoll, M., Binder, A., & Mayrhofer, M. (2019, June). Disclosure for some? How does privacy concern influence the effectiveness of disclosing sponsorship? Paper presented at the 18th International Conference on Research in Advertising (ICORIA), June 27-29, Krems, Austria.
  • Binder, A., & Naderer, B. (2019, May). "It’s not what you say, but how you say it!": Affecting children's healthy dietary choices with gain- versus loss-framed nutritional messages in children's cartoon movies. Presentation at the 69th annual conference of the International Communication Association (ICA), May 24-28, Washington, D.C., USA.
  • Binder, A., & Naderer, B. (2019, May). Shaping healthy eating habits in children and adolescents with social appeals: Toward a conceptual model. Presentation at the 69th annual conference of the International Communication Association (ICA), May 24-28, Washington, D.C., USA.
  • Naderer, B., Binder, A., Spielvogel, I., & Forrai, M. (2019, May). Food as an eye-catcher. An eye-tracking study on children's attention to healthy and unhealthy food presentations as well as non-edible objects in audiovisual media. Presentation at the 69th annual conference of the International Communication Association (ICA), May 24-28, Washington, D.C., USA.
  • Binder, A., Naderer, B., & Matthes, J. (2019, May). Framing nutritional messages for children: Does perceived effectiveness influence or predict the intended behavior? Presentation at the ICA Pre-Conference of the Health Communication Division, May 24, Washington, D.C., USA.
  • Binder, A., Naderer, B., Spielvogel, I., Forrai, M., & Matthes, J. (2019, April). Der Zusammenhang zwischen Übergewicht und Fernsehkonsum bei Kindern und die moderierende Wirkung des elterlichen Erziehungsstils. Presentation at the conference "Kommunikationswissenschaftliche Tage 2019" of the Austrian Society of Communication (ÖGK), April 25-27, Vienna, Austria.


2018

  • Heiss, R., Binder, A., Matthes, J., & Sander, D. (2018, June). Are adolescents really disengaged? Investigating the appeal of old and new spaces for political participation in a Citizen Science project. Presentation at the annual conference of the European Political Science Association (EPSA), June 21-23, Vienna, Austria.
  • Binder, A. & Naderer, B., (2018, May). Do children's food choices "go with the crowd"? The effects of peer majority cues in placements of foods high in nutritional value. Presentation at the 68th annual conference of the International Communication Association (ICA), May 24-28, Prague, Czech Republic.
  • Binder, A. & Naderer, B. (2018, May). The forbidden fruit effect. An eye-tracking study on children's visual attention and emotional arousal. Presentation at the 68th annual conference of the International Communication Association (ICA), May 24-28, Prague, Czech Republic.
  • Naderer, B., Matthes, J., Binder, A., & Mayrhofer, M. (2018). Healthy, sweet, brightly colored, and full of vitamins: Affective and cognitive persuasive strategies of food placements and children's healthy eating behavior. Presentation at at the annual conference of the American Academy of Advertising (AAA), March 22-25, New York City, New York, USA.


2017

  • Mayrhofer, M., Naderer, B., & Binder, A. (2017, August). The unhealthy fun: Food references in comedy series. Poster presentation to the ComSHER Division at the AEJMC Annual Convention, August 9-12, Chicago, Illinois, USA.
  • Naderer, B., Matthes, J., Binder, A., Marquart, F., Mayrhofer, M., Obereder, A., & Spielvogel, I. (2017, May). Shaping children's healthy eating habits with food placements? Healthy and unhealthy food placements in movies, children's BMI, food-related parental mediation strategies, and food choice. Presentation at the 67th annual conference of the International Communication Association (ICA), May 25-29, San Diego, USA.
  • von Sikorski, C., Schmuck, D., Matthes, J., & Binder, A. (2017, May). "Muslims are not terrorists": Islamic State coverage, journalistic differentiation between terrorism and Islam, fear reactions, and attitudes toward Muslims. Presentation at the 67th annual conference of the International Communication Association (ICA), May 25-29, San Diego, USA.