Year: 2024

  • Matthes, J., Hirsch, M., Noetzel, S., & Binder, A. (2024, August). The cognitive benefits of online microtargeted political ads: Explaining attitudes, political interest, and campaign knowledge. Presentation to the Political Communication Division at the AEJMC Annual Convention, August 8-11, Philadelphia, PA, USA.
  • Hirsch, M., Binder, A., & Matthes, J. (2024, June). Targeted political advertising on social media – A "drop in the ocean?" Emerging adults' understanding and experiences. Presentation to the Political Communication Division at the 74th annual conference of the International Communication Association (ICA), June 20-24, Gold Coast, Australia.

 

Year: 2023

  • Hirsch, M., Binder, A., & Matthes, J. (2023, November). Personalisierte politische Werbung auf Social Media – Einblicke aus Fokusgruppeninterviews mit jungen Wähler*innen. Presentation at the annual conference of the Advertising Communication Division of the German Communication Association (DGPuK), November 22-24, Würzburg, Germany.
  • Hirsch, M., Stubenvoll, M., Binder, A., Otto, L. P., & Matthes, J. (2023, May). Adolescents' persuasion knowledge in response to online targeted political advertising: A mobile experience sampling study. Presentation to the Communication and Technology Division at the 73rd annual conference of the International Communication Association (ICA), May 25-29, Toronto, Canada.


Year: 2022

  • Stubenvoll, M., Noetzel, S., Binder, A., Hirsch, M., & Matthes, J. (2022, September). Good targeting, bad targeting? How perceptions of scientific and subversive data-driven campaigning influence negative affect toward targeted political campaigns. Presentation at the NORFACE Governance Mid-term Conference 2022, September 22-24, Vienna, Austria.
  • Hirsch, M., Stubenvoll, M., Binder, A., & Matthes, J. (2022, May). Beneficial or harmful? The role of (mis)fit of targeted political advertising on perceived manipulative intent as well as benefits and harms for democracy. Presentation to the Political Communication Division at the (hybrid) 72nd annual conference of the International Communication Association (ICA), May 26-30, Paris, France.


Year: 2021

  • Hirsch, M., Binder, A., & Matthes, J. (2021, November). The influence of issue fit and political fit of targeted political advertising on party evaluation and chilling effects. Presentation at the annual conference of the Digital Communication and Advertising Divisions of the German Communication Association, November 11-12, Leipzig, Germany.
  • Stubenvoll, M., Binder, A., Noetzel, S., Hirsch, M., & Matthes, J. (2021, August). Living is easy with eyes closed: Avoidance of targeted political advertising in response to privacy concerns, perceived personalization and overload. Presentation to the Political Communication Division at the (virtual) AEJMC Annual Convention, August 4-7.
  • Hirsch, M., Binder, A., & Matthes, J. (2021, June). The influence of issue fit and political fit of targeted political advertising on party evaluation and chilling effects. Presentation at the (virtual) 19th International Conference on Research in Advertising (ICORIA), June 24-26.
  • Hirsch, M., Stevic, A., Karsay, K., & Matthes, J. (2021, May). Longitudinal influences of parental active and restrictive smartphone mediation styles on children's social wellbeing and life satisfaction. Presentation to the Children, Adolescents and Media Division at the (virtual) 71st annual conference of the International Communication Association (ICA), May 27-31.
  • Schmuck, D., Hirsch, M., Stevic, A., & Matthes, J. (2021, May). Politics – simply explained? How political complexity reduction by social media influencers affects youth's political cynicism. Presentation to the Political Communication Division at the (virtual) 71st annual conference of the International Communication Association (ICA), May 27-31.
  • Binder, A., Stubenvoll, M., Hirsch, M., & Matthes, J. (2021, March). Why am I getting this ad? How the degree of political targeting and political fit affects persuasion knowledge, voter attitudes, and online privacy behaviors. Presentation at the (virtual) annual conference of the American Academy of Advertising, March 20.


Year: 2020

  • Matthes, J., Hirsch, M., Stubenvoll, M., Binder, A., Kruikemeier, S., Lecheler, S., & Otto, L. (2020, August). Personalized political advertising dampens trust in democracy but increases political interest: Evidence from a panel study. Presentation to the Political Communication Division at the (virtual) AEJMC Annual Convention, August 6-9.
  • Matthes, J., Karsay, K., Hirsch, M., Stevic, A., & Schmuck, D. (2020, May). Reflective smartphone disengagement: Conceptualization, measurement, and validation. Presentation at the (virtual) 70th annual conference of the International Communication Association (ICA), May 20-26.
  • Neureiter, A., Hirsch, M., Matthes, J., & Naderer, B. (2020, May). Sustainable flying? The effects of greenwashed claims in airline advertising on perceived greenwashing, brand outcomes, and flying attitudes. Presentation at the (virtual) 70th annual conference of the International Communication Association (ICA), May 20-26.
  • Stevic, A., Schmuck, D, Koemets, A., Hirsch, M., Karsay, K., Thomas, M. F., & Matthes, J. (2020, May). Privacy concerns can stress you out: Investigating the reciprocal relationship between privacy concerns and stress. Presentation at the (virtual) 70th annual conference of the International Communication Association (ICA), May 20-26.