Year: 2024

  • Matthes, J., Hirsch, M., Noetzel, S., & Binder, A. (2024, August). The cognitive benefits of online microtargeted political ads: Explaining attitudes, political interest, and campaign knowledge. Presentation to the Political Communication Division at the AEJMC Annual Convention, August 8-11, Philadelphia, PA, USA.
  • Noetzel, S., Binder, A., & Matthes, J. (2024, June). Cognitive effects of political microtargeting: An eye tracking study. Presentation to the Political Communication Division at the 74th annual conference of the International Communication Association (ICA), June 20-24, Gold Coast, Australia.


Year: 2023

  • Noetzel, S., Binder, A., & Matthes, J. (2023, July). The more you know…? Effects of targeting disclosure, educational training, and political fit on persuasion knowledge and party evaluation. Presentation at the conference "Kommunikationswissenschaftliche Tage 2023" of the Austrian Society of Communication (ÖGK), July 4-6, Klagenfurt, Austria.
  • Noetzel, S., Binder, A., & Matthes, J. (2023, May). The more you know…? Effects of targeting disclosure, educational training, and political fit on persuasion knowledge and party evaluation. Presentation to the Political Communication Division at the 73rd annual conference of the International Communication Association (ICA), May 25-29, Toronto, Canada.
  • Stubenvoll, M., Binder, A., Noetzel, S., & Matthes, J. (2023, May). The (over-)promise of data-driven campaigning: Investigating dynamics between congruent targeted political advertising and political participation. Presentation to the Political Communication Division at the 73rd annual conference of the International Communication Association (ICA), May 25-29, Toronto, Canada.


Year: 2022

  • Kruikemeier, S., Chu, X., Stubenvoll, M., Noetzel, S., Otto, L. P., Matthes, J., & Lecheler, S. (2022, September). Data-driven campaigning: A literature review and a model to understand the effects. Presentation at the NORFACE Governance Mid-term Conference 2022, September 22-24, Vienna, Austria.
  • Stubenvoll, M., Noetzel, S., Binder, A., Hirsch, M., & Matthes, J. (2022, September). Good targeting, bad targeting? How perceptions of scientific and subversive data-driven campaigning influence negative affect toward targeted political campaigns. Presentation at the NORFACE Governance Mid-term Conference 2022, September 22-24, Vienna, Austria.
  • Kruikemeier, S., Chu, X., Stubenvoll, M., Noetzel, S., Otto, L., Matthes, J., & Lecheler, S. (2022, May). The differential effects of data-driven campaigning: A literature review. Presentation to the Mass Communication Division at the (hybrid) 72nd annual conference of the International Communication Association (ICA), May 26-30, Paris, France.
  • Matthes, J., Zoizner, A., Nanz, A., Hopmann, D. N., Theocharis, Y., & Noetzel, S. (2022, May). The relationship between incidental exposure and political participation: A cross-country, multilevel analysis. Presentation to the Political Communication Division at the (hybrid) 72nd annual conference of the International Communication Association (ICA), May 26-30, Paris, France.
  • Noetzel, S., Stubenvoll, M., Binder, A., & Matthes, J. (2022, March). How to avoid targeted campaign ads. Predicting reactive and preventive avoidance behaviors toward targeted political advertising. Presentation at the (hybrid) annual conference of the American Academy of Advertising, March 24-27, St. Petersburg, USA.


Year: 2021

  • Stubenvoll, M., Binder, A., Noetzel, S., Hirsch, M., & Matthes, J. (2021, August). Living is easy with eyes closed: Avoidance of targeted political advertising in response to privacy concerns, perceived personalization and overload. Presentation to the Political Communication Division at the (virtual) AEJMC Annual Convention, August 4-7.
  • Binder, A., Noetzel, S., Spielvogel, I., & Matthes, J. (2021, May). "Context, please?" How appearance-and health-frames as well as media context shape body-related outcomes. Presentation to the Health Communication Division at the (virtual) 71st annual conference of the International Communication Association (ICA), May 27-31.
  • Matthes, J., Neureiter, A., Stevic, A., & Noetzel, S. (2021, May). "It’s too much": Excessive smartphone use during the COVID-19 crisis, information overload, and infection efficacy. Presentation to the Communication and Technology Division at the (virtual) 71st annual conference of the International Communication Association (ICA), May 27-31.


Year: 2019

  • Gentile, M.F., Lowery, G.M., Noetzel, S., Zemanova, S., Lecheler, S., & Peter, C. (2019). From a social campaign to social change? Framing in news reporting on sexual violence in the U.S. before and after the Metoo movement. Presentation at the 2019 conference of the Journalism Studies section of the European Communication Research and Education Association (ECREA), February 14-15, Vienna, Austria.