• November 11, 2013
    Franziska Marquart     and Jörg Matthes published a chapter on Visual Framing and Political Advertising in the proceeding of the 2012 annual conference of the DGPuK Visual Communication Division.
  • October 16, 2013
    New papers published! The Journal of Communication published the article "Dose-dependent media priming effects of stereotypic newspaper articles on implicit and explicit stereotypes" by Florian Arendt. The article "Elaboration or distraction? Knowledge acquisition from thematically related and unrelated humor in political speeches" by Jörg Matthes appeared in issue 3 of the International Journal of Public Opinion Research.
  • September 23, 2013
    We welcome all visitors interested in our research colloquium to join us in the upcoming semester. You can find the dates and lecturers of the colloquium here.
  • September 10, 2013
    We're happy to welcome Brigitte Naderer to the AdME Research Group! Brigitte now complements our team as a junior researcher.
  • August 26, 2013
    Three Top Paper Awards     at AEJMC! The paper "Toward a cognitive-affective process model of hostile media perceptions: A multi-country structural equation modeling approach" by Professor Matthes, co-authored by Audun Beyer (U of Oslo), won two Top Paper Awards! It received the First Place Top Faculty Paper Award by the Communication Theory and Methodology Division! It was also awarded as the Top Theory Paper at the same division. Furthermore, the paper "Taking a closer look at green ads. Consumers' green involvement and the persuasive effects of emotional versus functional advertising appeals" authored by Jörg Matthes, Anke Wonneberger, and Desirée Schmuck received a Third Place Top Faculty Research Paper Award by AEJMC's Advertising Division.
  • August 7, 2013
    The journal Publizistik published a new article by Jörg Matthes and Franziska Marquart, entitled "Werbung auf niedrigem Niveau? Die Wirkung negativ-emotionalisierender politischer Werbung auf Einstellungen gegenüber Ausländern" (3/2013).
  • May 20, 2013
    ICORIA Top Paper Nomination! The paper by Jörg Matthes and Anke Wonneberger "Why Do Green Consumers Tend to Trust Green Ads? Testing the Mediating Roles of Informational Utility and Emotional Appeal", has been nominated for the Best Paper Award at this years' International Conference on Research in Advertising (ICORIA). As one of only six papers up for the award, the paper explores the relationship between green consumer attitudes and distrust toward advertising.
  • April 19, 2013
    The Journal of Media Psychology published an article by Florian Arendt, Franziska Marquart and Jörg Matthes on "Positively valenced, calming political ads. Their influence on the correspondence between implicit and explicit attitudes."
  • April 3, 2013
    New articles published! The International Journal of Public Opinion Research published an article by Professor Matthes asking "Do hostile opinion environments harm political participation? The moderating role of generalized social trust." The same issue also contains a piece by Anke Wonneberger (co-authored by Klaus Schönbach and Lex van Meurs) entitled "Dimensionality of TV-news exposure: Mapping news viewing behavior with people-meter data."
  • March 19, 2013
    WAPOR     in Boston! Jörg Matthes will present two papers at the 66th Annual Conference of the World Association for Public Opinion Research (WAPOR) in Boston, Massachusetts. The papers are entitled "Explaining Public Distrust in News Media: A Cross-national Panel Study on the Role of Affects in Hostile Media Perceptions", and "Toward Conceptualizing and Measuring Debate Efficacy in Public Opinion Research".
  • March 6, 2013
    The dates and lecturers of our research colloquium for the upcoming semester are now online. Visitors are highly welcome to join the AdME team for interesting talks and discussions. First up will be our Journal Club on Thursday, March 21.
  • February 28, 2013
    More AdMe-talk across the channel in 2013! Franziska Marquart and Florian Arendt will give two presentations at the annual conference of the International Association for Media and Communication Research (IAMCR) in Dublin, Ireland, from the 25-29th of June this year. Their works are entitled "Visualization and personalization in right-wing populist political advertising. A longitudinal content analysis of Austrian campaign posters" and "Corrupt politicians? Media priming effects on political stereotypes and the moderating impact of implicit political cognition." Moreover, a paper co-authored by Anke Wonneberger entitled "We are Nobel prize! European online newspapers' coverage and framing of the EU identity in the debate on the Nobel Peace Prize" has been accepted. All talks will be given to the Political Communication division.
  • February 18, 2013
    Master thesis proposals updated! Once again we invite all M.A. students who are interested in writing their upcoming master thesis under the support of our team to have a look at the proposals and interesting research projects posted on our site.
  • January 16, 2013
    Successful submissions! The AdME Team will hold a total of 9 individual and panel presentations at the annual conference of the International Communication Association (ICA) from the 17-21 of June, 2013, in London, UK. Professor Matthes, Anke Wonneberger, Florian Arendt and Franziska Marquart will present their work to the Political Communication, Mass Communication, Visual Communication, Environmental Communication, and Information Systems Divisions.