Advertising and Media Psychology Research Group (AdMe)

Presentations

2026 (9)

    • Brandstetter, C., Neureiter, A., Binder, A., & Matthes, J. (2026, November). Greenwashing or green innovation? Consumer perceptions of artificial intelligence in corporate sustainability communication and its effects on brand outcomes. Presentation at the annual conference of the Advertising Communication Division of the German Communication Association (DGPuK), November 25-27, Innsbruck, Austria.
    • Kirchmair, T., Brandstetter, C., Neureiter, A., Binder, A., Balaban, D. C., Mucundorfeanu, M., & Matthes, J. (2026, November). Immersiveness and AI disclosure in green advertising: Experiential and evaluative pathways to persuasion. Presentation at the annual conference of the Advertising Communication Division of the German Communication Association (DGPuK), November 25-27, Innsbruck, Austria.
    • Matthes, J., Brandstetter, C., Kirchmair, T., Binder, A., Neureiter, A., Ahmad, M. B., Chuenterawong, P., & Jang, J. (2026, August). Fueling environmental anxiety, anger, guilt, or efficacy? Environmental influencers shape sustainable consumption across the globe. Presentation to the International Communication Division at the AEJMC Annual Convention, August 5-8, New Orleans, LA, USA.
    • Matthes, J., Kaňková, J., Meerson, R., & Binder, A. (2026, August). Beyond blind faith: A theoretical model of critical trust in generative AI (CRUST). Presentation to the Communication Theory and Methodology Division at the AEJMC Annual Convention, August 5-8, New Orleans, LA, USA.
    • Binder, A., Vranken, S., Matthes, J., Drescher, N., Lipke, L., Siimon, A., & Szakmáry, V. (2026, June). Exciting or unsettling? How fantasy and disclosure shape consumer responses to AI advertising. Presentation at the 24th International Conference on Research in Advertising (ICORIA), June 25-27, Barcelona, Spain.
    • Binder, A. (2026, June). Exposed to mental health: Associations between influencer content, self-disclosure, life satisfaction, stigmatization, and engagement behaviors. Presentation to the Health Communication Division at the 76th annual conference of the International Communication Association (ICA), June 4-8, Cape Town, South Africa.
    • Binder, A., Stevic, A., Kaňková, J., & Matthes, J. (2026, June). AI on dating apps: Links between usage frequency, self-efficacy, self-esteem, and willingness to use AI. Presentation to the Mobile Communication Division at the 76th annual conference of the International Communication Association (ICA), June 4-8, Cape Town, South Africa.
    • Egelhofer, J., Seeger, C., & Binder, A. (2026, June). The effects of online harassment of scientists on observing scientists and citizens. Presentation to the Science Communication Division at the 76th annual conference of the International Communication Association (ICA), June 4-8, Cape Town, South Africa.
    • Noetzel, S., Binder, A., & Seeger, C. (2026, June). For better or worse? The impact of mental health influencers' communication strategies on credibility, awareness, stigma, and behavioral intentions. Presentation to the Health Communication Division at the 76th annual conference of the International Communication Association (ICA), June 4-8, Cape Town, South Africa.

2025 (9)

    • Matthes, J., Neureiter, A., Kirchmair, T., Ahmad, M. B., Binder, A., Brandstetter, C., Chuenterawong, P., & Jang, J. (2025, August). Does social media use make us more environmentally knowledgeable or more eco-anxious? A multi-country investigation. Presentation to the International Communication Division at the AEJMC Annual Convention, August 7-10, San Francisco, CA, USA.
    • Matthes, J., Reinhardt, A., Hodzic, S., Kaňková, J., Binder, A., Bojic, L., Maindale, H. L., Paraschiv, C., & Ryome, K. (2025, August). Predicting the intention to use generative AI for health information: Comparative survey model. Presentation to the Communicating Science, Health, Environment, and Risk Division at the AEJMC Annual Convention, August 7-10, San Francisco, CA, USA.
    • Noetzel, S., Nanz, A., Sun, Y., Binder, A., & Matthes, J. (2025). From head to toe? A meta-analysis on the cognitive, attitudinal, and behavioral effects of online political microtargeting. Presentation to the Political Communication Division at the AEJMC Annual Convention, August 7-10, San Francisco, CA, USA.
    • Kaňková, J., Binder, A., & Matthes, J. (2025, June). It's true, but still harmful: Examining the effects of overgeneralized health messages by social media influencers. Presentation to the Health Communication Division at the 75th annual conference of the International Communication Association (ICA), June 12-16, Denver, CO, USA.
    • Matthes, J., Hodzic, S., Stevic, A., Nanz, A., Binder, A., Chan, M., & Bojić, L. (2025, June). "There are risks, but I can handle it". Predicting the urge to regulate and the intended use of generative AI among youth in four countries. Presentation to the Communication and Technology Division at the 75th annual conference of the International Communication Association (ICA), June 12-16, Denver, CO, USA.
    • Neureiter, A., Binder, A., Mucundorfeanu, M., Balaban, D., & Matthes, J. (2025, June). Facing the climate crisis: Environmental SMIs, perceived polarization, hopelessness, and collective environmental action intentions in youth. Presentation to the Environmental Communication Division at the 75th annual conference of the International Communication Association (ICA), June 12-16, Denver, CO, USA.
    • Stevic, A., Binder, A., & Matthes, J. (2025, June). Beyond first impressions on dating apps: Examining perceived own mate value, social comparison processes and dating anxiety over time. Presentation to the Comunication and Technology Division at the 75th annual conference of the International Communication Association (ICA), June 12-16, Denver, CO, USA.
    • Stevic, A., Hodzic, S., Matthes, J., Nanz, A., Binder, A., & Chan, M. (2025, June). Generative AI literacy: Key antecedents and outcomes among youth in four countries. Presentation to the Communication and Technology Division at the 75th annual conference of the International Communication Association (ICA), June 12-16, Denver, CO, USA.
    • Neureiter, A., Kaskeleviciute, R., Schmandt, K., Binder, A., Bin Ahmad, M., Chuenterawong, P., Jang, J. & Matthes, J. (2025, June). How online engagement with greenfluencers sparks environmental radicalization: An eight-country study. Presentation at the International Communication Association (ICA) Pre-Conference "Social Media Radicalization: Definitions, Theories, Methods", June 11, Denver, CO, USA.

2024 (15)

    • Binder, A., Stevic, A., & Matthes, J. (2024, August). Reciprocal relationships between partner choice FOMO, decision fatigue, excessive swiping, and trust in algorithms. Presentation to the Communication Technology Division at the AEJMC Annual Convention, August 8-11, Philadelphia, PA, USA.
    • Kaňková, J., Binder, A., & Matthes, J. (2024, August). Exploring dark side of social media influencers’ health advice: Insights from health expert content creators. Presentation to the Communicating Science, Health, Environment, and Risk Division at the AEJMC Annual Convention, August 8-11, Philadelphia, PA, USA.
    • Kaňková, J., Binder, A., & Matthes, J. (2024, August). Health-related communication of social media influencers: A scoping review. Presentation to the Communicating Science, Health, Environment, and Risk Division at the AEJMC Annual Convention, August 8-11, Philadelphia, PA, USA.
    • Matthes, J., Hirsch, M., Noetzel, S., & Binder, A. (2024, August). The cognitive benefits of online microtargeted political ads: Explaining attitudes, political interest, and campaign knowledge. Presentation to the Political Communication Division at the AEJMC Annual Convention, August 8-11, Philadelphia, PA, USA.
    • Vranken, S., Binder, A., & Matthes, J. (2024, August). Do health warnings for E-cigarettes work on Instagram? Experimental effects on adults' E-cigarette cognitions. Presentation to the Communication Theory and Methodology Division at the AEJMC Annual Convention, August 8-11, Philadelphia, PA, USA.
    • Spielvogel, I., Matthes, J., & Binder, A. (2024, June). This is just fun and entertainment! The effects of product placements in narrative media content on children's persuasion knowledge and affective responses. Presentation at the 22nd International Conference on Research in Advertising (ICORIA), June 27-29, Thessaloniki, Greece.
    • Stevic, A., Binder, A., & Matthes, J. (2024, June). Beyond first impressions on dating apps: Examining perceived own mate value, social comparison processes and dating anxiety over time. Panel presentation at the Global Digital Intimacies. A hybrid conference convened at the University of Amsterdam, June 27-28, Amsterdam, The Netherlands.
    • Hirsch, M., Binder, A., & Matthes, J. (2024, June). Targeted political advertising on social media – A "drop in the ocean?" Emerging adults' understanding and experiences. Presentation to the Political Communication Division at the 74th annual conference of the International Communication Association (ICA), June 20-24, Gold Coast, Australia.
    • Kaňková, J., Stevic, A., Binder, A., & Matthes, J. (2024, June). Time to BeReal! Exploring users' well-being in relation to the duration of BeReal use. Presentation to the Mobile Communication Division at the 74th annual conference of the International Communication Association (ICA), June 20-24, Gold Coast, Australia.
    • Nanz, A., Binder, A., & Matthes, J. (2024, June). AI in the newsroom: Does the public trust automated journalism and will they pay for it? Presentation to the Journalism Studies Division at the 74th annual conference of the International Communication Association (ICA), June 20-24, Gold Coast, Australia.
    • Noetzel, S., Binder, A., & Matthes, J. (2024, June). Cognitive effects of political microtargeting: An eye tracking study. Presentation to the Political Communication Division at the 74th annual conference of the International Communication Association (ICA), June 20-24, Gold Coast, Australia.
    • Thomas, M. F., Binder, A., & Matthes, J. (2024, June). Sexting-related privacy management: Who cares and how? Presentation to the Interpersonal Communication Division at the 74th annual conference of the International Communication Association (ICA), June 20-24, Gold Coast, Australia.
    • Egelhofer, J., Seeger, C., & Binder, A. (2024, June). Witnessing online harassment against scientists – Effects on scientists and public perceptions of science. Presentation at the annual conference of the Science Communication Division of the German Communication Association (DGPuK), June 6-7, Zurich, Switzerland.
    • Matthes, J., Binder, A., & Neureiter, A. (2024, March). What we do, and what we should do: An umbrella review of recent advertising research. Presentation at the annual conference of the American Academy of Advertising (AAA), March 14-17, Portland, USA.
    • Seeger, C., & Binder, A. (2024, January). Stimulation oder Stigma? Effekte verschiedener Kommunikationsstrategien von Mental Health Influencer*innen. Presentation at the annual conference of the Media Reception and Effects Division of the German Communication Association (DGPuK), January 24-26, Fribourg, Switzerland.

2023 (14)

    • Hirsch, M., Binder, A., & Matthes, J. (2023, November). Personalisierte politische Werbung auf Social Media – Einblicke aus Fokusgruppeninterviews mit jungen Wähler*innen. Presentation at the annual conference of the Advertising Communication Division of the German Communication Association (DGPuK), November 22-24, Würzburg, Germany.
    • Matthes, J., Binder, A., & Neureiter, A. (2023, November). Die Entwicklung der Werbeforschung in den letzten 10 Jahren: Ein Umbrella Review. Presentation at the annual conference of the Advertising Communication Division of the German Communication Association (DGPuK), November 22-24, Würzburg, Germany.
    • Binder, A., Naderer, B., Matthes, J., Heiss, R., Spielvogel, I., Forrai, M., Knupfer, H., & Saumer, M. (2023, August). How healthy and unhealthy food appears in children's movies and series: A comprehensive content analysis. Presentation to the Communicating Science, Health, Environment and Risk Division at the AEJMC Annual Convention, August 7-10, Washington, D.C., USA.
    • Binder, A., Naderer, B., Matthes, J., Heiss, R., Spielvogel, I., Forrai, M., Knupfer, H., & Saumer, M. (2023, July). How healthy and unhealthy food appears in movies and series for children: A comprehensive content analysis. Presentation at the conference "Kommunikationswissenschaftliche Tage 2023" of the Austrian Society of Communication (ÖGK), July 4-6, Klagenfurt, Austria.
    • Egelhofer, J., Peter, C., & Binder, A. (2023, July). Anfeindungen gegen Wissenschaft: Eine systematische Untersuchung der Verbreitung und Auswirkungen auf Wissenschaftler*innen und allgemeine Bevölkerung. Presentation at the conference "Kommunikationswissenschaftliche Tage 2023" of the Austrian Society of Communication (ÖGK), July 4-6, Klagenfurt, Austria.
    • Noetzel, S., Binder, A., & Matthes, J. (2023, July). The more you know…? Effects of targeting disclosure, educational training, and political fit on persuasion knowledge and party evaluation. Presentation at the conference "Kommunikationswissenschaftliche Tage 2023" of the Austrian Society of Communication (ÖGK), July 4-6, Klagenfurt, Austria.
    • Egelhofer, J. L., Peter, C., & Binder, A. (2023, May). Witnessing harassments of scientists: A systematic study of the prevalence and impact on scientists and the general population. Presentation at the ICA-Post-Conference "Authentic Voices in Science Communication", May 30, Toronto, Canada.
    • Hirsch, M., Stubenvoll, M., Binder, A., Otto, L. P., & Matthes, J. (2023, May). Adolescents' persuasion knowledge in response to online targeted political advertising: A mobile experience sampling study. Presentation to the Communication and Technology Division at the 73rd annual conference of the International Communication Association (ICA), May 25-29, Toronto, Canada.
    • Matthes, J., Binder, A., Vranken, S., Heiss, R., & Kankova, J. (2023, May). Should they really see this? The depiction of alcohol in movies and series targeted at children. Presentation to the Health Communication Division at the 73rd annual conference of the International Communication Association (ICA), May 25-29, Toronto, Canada.
    • Noetzel, S., Binder, A., & Matthes, J. (2023, May). The more you know…? Effects of targeting disclosure, educational training, and political fit on persuasion knowledge and party evaluation. Presentation to the Political Communication Division at the 73rd annual conference of the International Communication Association (ICA), May 25-29, Toronto, Canada.
    • Quesada Baena, L., Binder, A., Neureiter, A., & Matthes, J. (2023, May). "Do you practice what you preach?" The effects of celebrities’ pro- environmental messages on social media on young adults' pro-environmental behavior. Presentation to the Mass Communication Division at the 73rd annual conference of the International Communication Association (ICA), May 25-29, Toronto, Canada.
    • Stubenvoll, M., & Binder, A. (2023, May). Is knowledge power? Testing how knowledge affects chilling effects and privacy-protection behaviors using browser histories. Presentation to the Communication and Technology Division at the 73rd annual conference of the International Communication Association (ICA), May 25-29, Toronto, Canada.
    • Stubenvoll, M., Binder, A., Noetzel, S., & Matthes, J. (2023, May). The (over-)promise of data-driven campaigning: Investigating dynamics between congruent targeted political advertising and political participation. Presentation to the Political Communication Division at the 73rd annual conference of the International Communication Association (ICA), May 25-29, Toronto, Canada.
    • Thomas, M. F., Binder, A., & Matthes, J. (2023, May). The psychological influence of number of profiles and decision mode on dating apps: When locomotion is self-devaluing. Presentation to the Mobile Communication Division at the 73rd annual conference of the International Communication Association (ICA), May 25-29, Toronto, Canada.

2022 (12)

    • Binder, A., Frey, T., & Friemel, T. (2022). Does the platform matter? Exploring the relationship between cannabis-related content on social media, sensation seeking, and the intention to try cannabis. Presentation at the annual conference of the Health Communication Division of the German Communication Association (DGPuK), November 16-18, Bielefeld, Germany.
    • Neureiter, A., Binder, A., & Matthes, J. (2022, October). Does the content even count? Effects of peripheral social media profile cues on perceived greenwashing, brand attitudes, and intentions to share fashion instead of buying. Presentation at the annual conference of the Advertising Communication Division of the German Communication Association (DGPuK), October 6-8, Cluj-Napoca, Romania.
    • Stubenvoll, M., Noetzel, S., Binder, A., Hirsch, M., & Matthes, J. (2022, September). Good targeting, bad targeting? How perceptions of scientific and subversive data-driven campaigning influence negative affect toward targeted political campaigns. Presentation at the NORFACE Governance Mid-term Conference 2022, September 22-24, Vienna, Austria.
    • Thomas, M. F., Binder, A., & Matthes, J. (2022, September). The more matches the merrier? The influence of dating app matches on psychological outcomes. Presentation to the 52nd biennial Congress of the German Psychological Society (DGPs), September 10-15, Hildesheim, Germany.
    • Thomas, M. F., Binder, A., Stevic, A., & Matthes, J. (2022, August). 99+ matches but a spark ain't one: Adverse psychological effects of excessive swiping. Presentation to the Communication Technology Division at the AEJMC Annual Convention, August 3-6, Detroit, USA.
    • Vranken, S., Binder, A., Mederle, S., & Matthes, J. (2022, August). Revisiting the alcohol attentional bias: An eye-tracking study on alcohol depiction modality in narrative audiovisual stories. Presentation to the Communication Theory & Methodology Division at the AEJMC Annual Convention, August 3-6, Detroit, USA.
    • Spielvogel, I., Binder, A., & Matthes, J. (2022, June). Resisting product placements in audiovisual media targeted at children: Testing the effectiveness of different disclosure formats. Presentation at the 20th International Conference on Research in Advertising (ICORIA), June 23-25, Prague, Czech Republic.
    • Hirsch, M., Stubenvoll, M., Binder, A., & Matthes, J. (2022, May). Beneficial or harmful? The role of (mis)fit of targeted political advertising on perceived manipulative intent as well as benefits and harms for democracy. Presentation to the Political Communication Division at the (hybrid) 72nd annual conference of the International Communication Association (ICA), May 26-30, Paris, France.
    • Matthes, J., Binder, A., Naderer, B., Forrai, M., Spielvogel, I., Knupfer, H., & Saumer, M. (2022, May). How do children develop unhealthy food preferences? Linking food depictions in media content with panel data. Presentation to the Children, Adolescents and Media Division at the (hybrid) 72nd annual conference of the International Communication Association (ICA), May 26-30, Paris, France.
    • Thomas, M. F., Binder, A., & Matthes, J. (2022, May). The more matches the merrier? The influence of dating app matches on psychological outcomes. Presentation to the Communication and Technology Division at the (hybrid) 72nd annual conference of the International Communication Association (ICA), May 26-30, Paris, France.
    • Binder, A., Neureiter, A., & Mayrhofer, M. (2022, March). Rethinking the persuasion knowledge model in the social media world: Does a like or follow reshape the model? Presentation at the (hybrid) annual conference of the American Academy of Advertising, March 24-27, St. Petersburg, USA.
    • Noetzel, S., Stubenvoll, M., Binder, A., & Matthes, J. (2022, March). How to avoid targeted campaign ads. Predicting reactive and preventive avoidance behaviors toward targeted political advertising. Presentation at the (hybrid) annual conference of the American Academy of Advertising, March 24-27, St. Petersburg, USA.

2021 (12)

    • Hirsch, M., Binder, A., & Matthes, J. (2021, November). The influence of issue fit and political fit of targeted political advertising on party evaluation and chilling effects. Presentation at the annual conference of the Digital Communication and Advertising Divisions of the German Communication Association, November 11-12, Leipzig, Germany.
    • Stubenvoll, M., & Binder, A. (2021, August). When deception backfires: Attitudinal and chilling effects of targeted advertising on social media. Poster presentation to the Advertising and Communication Theory and Methodology Divisions at the (virtual) AEJMC Annual Convention, August 4-7.
    • Stubenvoll, M., Binder, A., Noetzel, S., Hirsch, M., & Matthes, J. (2021, August). Living is easy with eyes closed: Avoidance of targeted political advertising in response to privacy concerns, perceived personalization and overload. Presentation to the Political Communication Division at the (virtual) AEJMC Annual Convention, August 4-7.
    • Thomas, M. F., Binder, A., & Matthes, J. (2021, August). Why more is less on dating apps: The effects of excessive partner availability. Presentation to the Communication Theory and Methodology Division at the (virtual) AEJMC Annual Convention, August 4-7.
    • Hirsch, M., Binder, A., & Matthes, J. (2021, June). The influence of issue fit and political fit of targeted political advertising on party evaluation and chilling effects. Presentation at the (virtual) 19th International Conference on Research in Advertising (ICORIA), June 24-26.
    • Binder, A., Noetzel, S., Spielvogel, I., & Matthes, J. (2021, May). "Context, please?" How appearance-and health-frames as well as media context shape body-related outcomes. Presentation to the Health Communication Division at the (virtual) 71st annual conference of the International Communication Association (ICA), May 27-31.
    • Binder, A., Naderer, B., & Matthes, J. (2021, May). Shaping healthy eating habits in children with persuasive strategies: Toward a typology. Presentation to the Children, Adolescents and Media Division at the (virtual) 71st annual conference of the International Communication Association (ICA), May 27-31.
    • Binder, A., & Matthes, J. (2021, May). What stops the 'pestering'? How children's media consumption shapes TV-motivated food purchase requests over time. Presentation to the Children, Adolescents and Media Division at the (virtual) 71st annual conference of the International Communication Association (ICA), May 27-31.
    • Thomas, M. F., Binder, A., & Matthes, J. (2021, May). "Love in the time of Corona": Predicting willingness to engage in sexting during the COVID-19-related lockdown. Presentation to the Communication and Technology Division at the (virtual) 71st annual conference of the International Communication Association (ICA), May 27-31.
    • Stevic, A., Koban, K., Binder, A., & Matthes, J. (2021, May). You are not alone: Smartphone use, friendship satisfaction, and anxiety during the COVID-19 crisis. Presentation to the Mobile Communication Interest Group at the (virtual) 71st annual conference of the International Communication Association (ICA), May 27-31.
    • Binder, A., Stubenvoll, M., Hirsch, M., & Matthes, J. (2021, March). Why am I getting this ad? How the degree of political targeting and political fit affects persuasion knowledge, voter attitudes, and online privacy behaviors. Presentation at the (virtual) annual conference of the American Academy of Advertising, March 20.
    • Thomas, M. F., Binder, A., Matthes, J. (2021, January). "Love in the time of Corona": Predicting willingness to engage in sexting during the COVID-19-related lockdown. Presentation at the (virtual) annual conference of the "RezFo" (Reception & Effects) Division of the German Communication Association (DGPuK), January 27-29.

2020 (7)

    • Binder, A., & Matthes, J. (2020, August). 'Instagram vs. Reality'. Effects of viewing realistic and thin-idealized body presentations on Instagram on participants' body image and intentional online behavior. Presentation to the Communication Theory and Methodology Division at the (virtual) AEJMC Annual Convention, August 6-9.
    • Matthes, J., Hirsch, M., Stubenvoll, M., Binder, A., Kruikemeier, S., Lecheler, S., & Otto, L. (2020, August). Personalized political advertising dampens trust in democracy but increases political interest: Evidence from a panel study. Presentation to the Political Communication Division at the (virtual) AEJMC Annual Convention, August 6-9.
    • Spielvogel, I., Naderer, B., Binder, A., & Matthes, J. (2020, May). The forbidden reward. The emergence of parent-child conflicts about food over time and the role of parents' communication strategies and feeding practices. Presentation at the (virtual) 70th annual conference of the International Communication Association (ICA), May 20-26.
    • Binder, A., Naderer, B., & Matthes, J. (2020, May). Experts, peers, or celebrities? Increasing children’s fruit choice using different social endorsers. Presentation at the (virtual) 70th annual conference of the International Communication Association (ICA), May 20-26.
    • Binder, A., Naderer, B., Matthes, J., & Spielvogel, I. (2020, May). Fiction is sweet: The impact of media consumption on the development of children’s nutritional knowledge and the moderating role of parental food-related mediation. A longitudinal study. Presentation at the (virtual) 70th annual conference of the International Communication Association (ICA), May 20-26.
    • Binder, A., & Matthes, J. (2020, March). Real or ideal? Effects of viewing 'realistic' and thin-idealized body presentations on Instagram on young women's body satisfaction, body appreciation and perceptions of the ideal self. Presentation at the 65th annual conference of the German Communication Association (DGPuK), March 10-12, Munich, Germany.
    • Binder, A., Spielvogel, I., & Matthes, J. (2020, January). Does the source matter? Eine experimentelle Untersuchung der Effekte von gesundheits- versus auf das Aussehen bezogene Frames in unterschiedlichen Medien auf das Gesundheitsverhalten von jungen Erwachsenen. Presentation at the annual conference of the Media Audiences and Effects Division of the German Communication Association (DGPuK), January 23-25, Würzburg, Germany.

2019 (8)

    • Binder, A., & Mayrhofer, M. (2019, November). Rethinking the Persuasion Knowledge Model in the social media world: Does a "like" reshape the model? Presentation at the conference "Advertising Literacy: Dealing with Persuasive Messages in a Complex Media Environment", November 27-29, Vienna, Austria.
    • Naderer, B., Spielvogel, I., Matthes, J., Binder, A., Forrai, M., Knupfer, H., & Saumer, M. (2019, November). The impact of watching movies and series on children's BMI and the moderating role of perceived parental food rules. A longitudinal study. Presentation at the European Conference of Health Communication (ECHC), November 13-15, Zurich, Switzerland.
    • Stubenvoll, M., Binder, A., & Mayrhofer, M. (2019, June). Disclosure for some? How does privacy concern influence the effectiveness of disclosing sponsorship? Paper presented at the 18th International Conference on Research in Advertising (ICORIA), June 27-29, Krems, Austria.
    • Binder, A., & Naderer, B. (2019, May). "It's not what you say, but how you say it!": Affecting children's healthy dietary choices with gain- versus loss-framed nutritional messages in children's cartoon movies. Presentation at the 69th annual conference of the International Communication Association (ICA), May 24-28, Washington, D.C., USA.
    • Binder, A., & Naderer, B. (2019, May). Shaping healthy eating habits in children and adolescents with social appeals: Toward a conceptual model. Presentation at the 69th annual conference of the International Communication Association (ICA), May 24-28, Washington, D.C., USA.
    • Naderer, B., Binder, A., Spielvogel, I., & Forrai, M. (2019, May). Food as an eye-catcher. An eye-tracking study on children's attention to healthy and unhealthy food presentations as well as non-edible objects in audiovisual media. Presentation at the 69th annual conference of the International Communication Association (ICA), May 24-28, Washington, D.C., USA.
    • Binder, A., Naderer, B., & Matthes, J. (2019, May). Framing nutritional messages for children: Does perceived effectiveness influence or predict the intended behavior? Presentation at the ICA Pre-Conference of the Health Communication Division, May 24, Washington, D.C., USA.
    • Binder, A., Naderer, B., Spielvogel, I., Forrai, M., & Matthes, J. (2019, April). Der Zusammenhang zwischen Übergewicht und Fernsehkonsum bei Kindern und die moderierende Wirkung des elterlichen Erziehungsstils. Presentation at the conference "Kommunikationswissenschaftliche Tage 2019" of the Austrian Society of Communication (ÖGK), April 25-27, Vienna, Austria.

2018 (3)

    • Heiss, R., Binder, A., Matthes, J., & Sander, D. (2018, June). Are adolescents really disengaged? Investigating the appeal of old and new spaces for political participation in a Citizen Science project. Presentation at the annual conference of the European Political Science Association (EPSA), June 21-23, Vienna, Austria.Binder, A. & Naderer, B., (2018, May). Do children's food choices "go with the crowd"? The effects of peer majority cues in placements of foods high in nutritional value. Presentation at the 68th annual conference of the International Communication Association (ICA), May 24-28, Prague, Czech Republic.
    • Binder, A. & Naderer, B. (2018, May). The forbidden fruit effect. An eye-tracking study on children's visual attention and emotional arousal. Presentation at the 68th annual conference of the International Communication Association (ICA), May 24-28, Prague, Czech Republic.
    • Naderer, B., Matthes, J., Binder, A., & Mayrhofer, M. (2018). Healthy, sweet, brightly colored, and full of vitamins: Affective and cognitive persuasive strategies of food placements and children's healthy eating behavior. Presentation at at the annual conference of the American Academy of Advertising (AAA), March 22-25, New York City, New York, USA.

2017 (3)

    • Mayrhofer, M., Naderer, B., & Binder, A. (2017, August). The unhealthy fun: Food references in comedy series. Poster presentation to the ComSHER Division at the AEJMC Annual Convention, August 9-12, Chicago, Illinois, USA.
    • Naderer, B., Matthes, J., Binder, A., Marquart, F., Mayrhofer, M., Obereder, A., & Spielvogel, I. (2017, May). Shaping children's healthy eating habits with food placements? Healthy and unhealthy food placements in movies, children's BMI, food-related parental mediation strategies, and food choice. Presentation at the 67th annual conference of the International Communication Association (ICA), May 25-29, San Diego, USA.
    • von Sikorski, C., Schmuck, D., Matthes, J., & Binder, A. (2017, May). "Muslims are not terrorists": Islamic State coverage, journalistic differentiation between terrorism and Islam, fear reactions, and attitudes toward Muslims. Presentation at the 67th annual conference of the International Communication Association (ICA), May 25-29, San Diego, USA.