2020

  • Binder, A., Spielvogel, I., & Matthes, J. (2020, January). Does the source matter? Eine experimentelle Untersuchung der Effekte von gesundheits- versus auf das Aussehen bezogene Frames in unterschiedlichen Medien auf das Gesundheitsverhalten von jungen Erwachsenen. Presentation at the annual conference of the Media Audiences and Effects Division of the German Communication Association (DGPuK), January 23-25, Würzburg, Germany.
  • Spielvogel, I., & Naderer, B. (2020, January). Head over heels in love with the product on Instagram: Eine Untersuchung des Balance-Modells im Rahmen von Social-Media-Marketing. Presentation at the annual conference of the Media Audiences and Effects Division of the German Communication Association (DGPuK), January 23-25, Würzburg, Germany.


2019

  • Naderer, B., Spielvogel, I., Matthes, J., Binder, A., Forrai, M., Knupfer, H., & Saumer, M. (2019, November). The impact of watching movies and series on children's BMI and the moderating role of perceived parental food rules. A longitudinal study. Presentation at the European Conference of Health Communication (ECHC), November 13-15, Zurich, Switzerland.
  • Spielvogel, I., Naderer, B., & Matthes, J. (2019, June). Disclosing brand placements on audiovisual media: A scientific and practical perspective on the implementation of disclosures in EU countries. Paper presented at the 18th International Conference on Research in Advertising (ICORIA), June 27-29, Krems, Austria.
  • Naderer, B., Binder, A., Spielvogel, I., & Forrai, M. (2019, May). Food as an eye-catcher. An eye-tracking study on children's attention to healthy and unhealthy food presentations as well as non-edible objects in audiovisual media. Presentation at the 69th annual conference of the International Communication Association (ICA), May 24-28, Washington, D.C., USA.
  • Spielvogel, I., Matthes, J., & Naderer, B. (2019, May). Again and again: Exploring the influence of disclosure repetition on children's cognitive processing of brand placements. Presentation at the 69th annual conference of the International Communication Association (ICA), May 24-28, Washington, D.C., USA.
  • Binder, A., Naderer, B., Spielvogel, I., Forrai, M., & Matthes, J. (2019, April). Der Zusammenhang zwischen Übergewicht und Fernsehkonsum bei Kindern und die moderierende Wirkung des elterlichen Erziehungsstils. Presentation at the conference "Kommunikationswissenschaftliche Tage 2019" of the Austrian Society of Communication (ÖGK), April 25-27, Vienna, Austria.


2018

  • Spielvogel, I., & Naderer, B. (2018, November). Match me if you can (or not?). Eine Untersuchung der Match-Up Hypothese in bildbasierten Social-Media-Kanälen. Presentation at the annual conference of the Visual Communication Division of the German Communication Association (DGPuK), November 29-December 1, Vienna, Austria.
  • Spielvogel, I. (2018, May). Disclosing product placements to children: How do EU countries apply product placements disclosures in audiovisual media targeted at children? Presentation at the 68th annual conference of the International Communication Association (ICA), May 24-28, Prague, Czech Republic.
  • Spielvogel, I., Matthes, J., Naderer, B., & Karsay, K. (2018, May). A treat for the eyes. How food cues in media content attract children's visual attention. Presentation at the 68th annual conference of the International Communication Association (ICA), May 24-28, Prague, Czech Republic.


2017

  • Naderer, B., Matthes, J., Binder, A., Marquart, F., Mayrhofer, M., Obereder, A., & Spielvogel, I. (2017, May). Shaping children's healthy eating habits with food placements? Healthy and unhealthy food placements in movies, children's BMI, food-related parental mediation strategies, and food choice. Presentation at the 67th annual conference of the International Communication Association (ICA), May 25-29, San Diego, USA.
  • Naderer, B., Matthes, J., & Spielvogel, I. (2017, May). How brands appear in children’s movies. A systematic content analysis of the past 25 years. Presentation at the 67th annual conference of the International Communication Association (ICA), May 25-29, San Diego, USA. 


2016

  • Naderer, B., Spielvogel, I., Obereder, A., & Matthes, J. (2016, November). Darstellung und Einbindung von Produktplatzierungen in deutschen Kinderfilmen. Presentation held at the annual conference of the Advertising Division of the German Communication Association (DGPuK), November 16-18, Münster, Germany. 
  • Naderer, B., Obereder, A., Spielvogel, I., & Matthes, J. (2016, November). Die Perspektive der Eltern zur Werbepraxis von Produktplatzierungen. Zu Regulierungsmaßnahmen eingebetteter Werbeformen. Presentation held at the annual conference of the Advertising Division of the German Communication Association (DGPuK), November 16-18, Münster, Germany. 
  • Naderer, B., Marquart, F., Mayrhofer, M., & Spielvogel, I. (2016, June). Children's attitudinal and behavioral reactions to product placements: Do parental mediations and family conversations matter? Presentation at the 66th annual conference of the International Communication Association (ICA), June 9-13, Fukuoka, Japan.